openSUSE Marketing July 2010

marketing@lists.opensuse.org

55 participants
88 discussions

[opensuse-marketing] Sending out DVD's in India and the rest of the world!
by Jos Poortvliet 22 Aug '10

22 Aug '10

Hi all, Me and some others received a request from Remya Reghu to send him a DVD with openSUSE. Now I'd love to do that, but afaik nothing is organized for this and sending it from the Netherlands is a wee bit expensive. So I have two questions for yah ambasadors: - Does the Indian Ambassador team have something arranged for this? In that case I can send one or more of you the address of dear Remya so you can send him a DVD. I have, btw, already asked him if it is possible to download and burn it or put it on a USB drive. - do we, in general, have something arranged for this? Should we? We *could* set this up, maybe find sponsors for it - either local or international. In some countries with bad network it might be worth the effort, however, in that case I would immediately add a couple of other things like a DVD with sources (so they can develop! Very doable with Git especially) and possibly additional software (eg codecs, if it's legal in said country). Greetings, Jos -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe(a)opensuse.org For additional commands, e-mail: opensuse-marketing+help(a)opensuse.org

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Re: [opensuse-marketing] Communication via VoIP
by Koushik Kumar Nundy 01 Aug '10

01 Aug '10

Hi all, On 16 July 2010 19:35, Matt Hayes <dominian(a)slackadelic.com> wrote: > <snipped> > > Have we thought about using one of the 'free' conferencing centers out > there in the world? I'm sure there is probably a few out there we could > utilize. Is there really a free software that can be used for conferencing? I mean with more than 2 people, preferably with video capabilities, if that is possible. That kind of video or atleast audio conference or meeting, like sitting around a round table, could do wonders to our efforts in terms of a11y and clarity of work methods. Also, it would help us know who we are working with better, and that is nearly never a bad thing. > > -Matt > ~kknundy -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe(a)opensuse.org For additional commands, e-mail: opensuse-marketing+help(a)opensuse.org

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[opensuse-marketing] Check Satistics page
by Rajko M. 31 Jul '10

31 Jul '10

Check Satistics page: http://en.opensuse.org/openSUSE:Statistics 11.3 is not used as much as 11.2, etc. -- Regards, Rajko -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe(a)opensuse.org For additional commands, e-mail: opensuse-marketing+help(a)opensuse.org

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[opensuse-marketing] Issue #134 is ready for translation
by Sascha 'saigkill' Manns 31 Jul '10

31 Jul '10

Hi @all! Issue #134 of the openSUSE Weekly News is ready for translation [0]. You can see/update the status of your language at the "whats ready page" [1]. We collected some FAQ here [2]. After translating, please move your Language in [3] up. [0]: http://wiki.opensuse.org/Weekly_news [1] :http://wiki.opensuse.org/openSUSE:Weekly_news_translations [2]: http://wiki.opensuse.org/Portal:Weekly_news/FAQ [3]: http://wiki.opensuse.org/Weekly_news#Translations Have Phun! -- Sincerely yours Sascha Manns open-slx.com openSUSE Community & Support Agent openSUSE Marketing Team Blog: http://saigkill.wordpress.com -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe(a)opensuse.org For additional commands, e-mail: opensuse-marketing+help(a)opensuse.org

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[opensuse-marketing] Linux User Groups in New Wiki
by Alex Barrios 31 Jul '10

31 Jul '10

Hi everybody. In a past post we where talking about where should I put my LUG [0] Page in the new WIKi, an Rajko say that we can use [1], for that matter. So before start placing pages around, I would like to confirm this first, because i think that its important to organize well this LUG pages, in order to help ambassadors to create there own LUG's and share the list of users, events and stuff like that in a organized way. That's my main goal with GoSVe, to get together the openSUSE Community here in Venezuela. So, the question is: The page [1] should be a list of links to the other pages like in [2], where we can list all the LUG's (no matter the Lang), and the final page, where we put all the group content could be like [3]? Or how should we organize this in a good and efficient way for the future? Thanks in advance for all your help. :D [0] http://es.opensuse.org/LUG/South_America/Venezuela [1] http://wiki.opensuse.org/Portal:Linux_user_groups [2] http://es.opensuse.org/Categor%C3%ADa:LUG [3] http://wiki.opensuse.org/LUG:GoSVE -- Alex Barrios ----------------------------------------- Descubre! Disfruta! Comparte! openSUSE Linux. ----------------------------------------- Embajador openSUSE > http://en.opensuse.org/User:Alexbariv Blog > http://blog.alexbariv.com/ Twitter > http://twitter.com/alexbariv Linux User > 383172 GPG Pkey > 5AB7D408 "Be free, Think Linux, Be smart, Think openSUSE" -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe(a)opensuse.org For additional commands, e-mail: opensuse-marketing+help(a)opensuse.org

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[opensuse-marketing] LWN.net: "Promoting a free software project"
by Will Stephenson 30 Jul '10

30 Jul '10

From a free software journalist. Read and commit to heart: http://lwn.net/Articles/397441/ (It's behind the LWN paywall, but subscribe, they are worth it. Otherwise it will be free in a week. Will -- Will Stephenson, openSUSE Team SUSE LINUX Products GmbH - Nürnberg - AG Nürnberg - HRB 16746 - GF: Markus Rex -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe(a)opensuse.org For additional commands, e-mail: opensuse-marketing+help(a)opensuse.org

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[opensuse-marketing] Team reports & other stuff
by Sascha 'saigkill' Manns 30 Jul '10

30 Jul '10

Hello Mates, i would like to invite you to publish your weekly review in our Weekly News. Maybe you have seen, that we have a special place for team reports there. You can send news, suggestions and other stuff to: own- submit(a)opensuse.org. Thanks a löt for your work, :-) -- Sincerely yours Sascha Manns open-slx GmbH openSUSE Community & Support Agent openSUSE Marketing Team Blog: http://saigkill.wordpress.com Web: http://www.open-slx.de (openSUSE Box Support German) Web: http://www.open-slx.com (openSUSE Box Support English)

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Re: [opensuse-marketing] What is openSUSE and who does it target?
by Jos Poortvliet 30 Jul '10

30 Jul '10

On Fri, Jul 30, 2010 at 3:38 AM, nmarques <nmo.marques(a)gmail.com> wrote: > > 2010/7/29 Jos Poortvliet <jospoortvliet(a)gmail.com> >> True, this is a strenght of openSUSE. However, from a marketing pov it is >> not very easy to sell. Ubuntu, as was said, has managed to position >> themselves as a Gnome based desktop leader. That is a strong and easy >> message. Saying you do everything will be perceived you do a lot but nothing >> particularly well. So there should be more focus. BTW this also benefits >> development - of course it should be open enough to let everyone do what >> they want but at the same time having a common goal, story, focus - it helps >> development. > > The only lesson in my opinion that can be taken from Ubuntu is the fact they > aim to answer directly to users needs. For example, the popularity system > they use to provide default packages (I believe it's the same on Debian, not > sure though). > About GNOME, as I've seen today from a former Red Hat employee, the upstream > for GNOME is still 16% from Red Hat and 1% for Ubuntu. (link is in > http://planet.fedoraproject.org). Yes, the difference between marketing and reality ;-) Ubuntu makes more noise than it does work. We all know that by now... >> >> So that's why I think the strategic discussion going on is important, and >> we really need to finish it properly: there must be a clear message coming >> out of it. We must have a clear direction, and some of our wide focus will >> (and has to be) lost there. That is both good and bad - the bad is that some >> people might feel left out, but the good is that we will gain focus and new >> contributors. > > My advice would be to identify your target audience (for example potential > contributors with X and Y skills) and get to know what they give value and > on how they perceive their value so that in future you can offer those > 'features'. This should be the main work object of your Marketing, promote > those 'features' and have a message that provides a 'hook' to those > audiences. Good point. You can/should bring this up in the strategy discussion going on... ?!? >> >> > We constantly innovate (obs,moblin->meego,susestudio,wiki rebirth) but >> > we also have to finish those hype project, >> > they are our marketing force, the brilliant thing we can show to the >> > world of news,dig,rss,twit ... >> >> Yep, these things must be advertised. And again - focus. We must create a >> common story, a 30 sec elevator pitch which explains how these hang together >> and what makes them so important to us. > > And in adition you can run a focus group with participants from the target > audience... From this point you can look around and get to know better you > audience. > Though there are tens of possible ways of running a focus group, I've wrote > this in the past, I hope it's useful. Feel free to enter this information on > your wiki if you feel it should belong there for future > usage: http://fedoraproject.org/wiki/Marketing/Focus_group_SOP Hmmm, I think our strategy should be defined by our current community - anyone who is, in one way or another, involved. Then yes, we can test this on users, but I'd rather focus on what WE want and where WE want to go. Users can then figure out if that direction is for them or not... Of course part of the "where WE want to go" is to get users, so in that sense you're right that we could ask some. But I think as a community which is so close to the end user we don't really need that stuff. Might be wrong, though :D >> > In the meantime, in the backyard, there's those "olds" hackers, >> > administrators, developers who use openSUSE >> > because it's rocks, can do all what they need. the way they need. >> >> We should obviously keep catering to them at some level. Ubuntu does that >> by relying on their debian foundations, btw. > > From my experience with old school people, in many ways my mentors and the > people who made Linux visible in Portugal, they don't use Ubuntu. And > there's two things that you should pay attention, this come from my own > experience. > When I worked on Portugal Telecom R&D unit (PT Inovação S.A., responsable > for accolades like the first pre-paid GSM card in the world amongst the > first operational GPRS Service Platform in service) there is something > important in production environments: Support Contracts. This means that > someone will take the decision on what to use. In our case IBM (our hardware > sponsor) and Oracle punched in promoting Red Hat. Red Hat was used mainly > because of IBM, since they had tremendous leverage power with the people > taking some decisions (not linux minded people). Only distributions that > could offer high support level that matched our clients (GSM Operators) > support demands were considered, back then, SuSE Linux and Red Hat. > Nowadays we can ignore as this is not our aimed target (our = openSUSE). > In another perspective, I know people who run large datacenters and they use > Debian... Usually people say the same, Ubuntu for Desktop, Debian for > Servers. openSUSE has been loosing popularity in Portugal and it's > enthusiast numbers have decreased. > > On my own perspective, you need to conquer the Desktop so that when those > users (around 15 year old) evolve and grow in skill and knowledge keep > faithful to their distro. By allowing Ubuntu to fight in this field and get > strength, within 10 years they will probably have an outstanding user base > and contributor base. This just my interpretation. Ubuntu is heavilly used > in high schools and universities. This is in my perspective where you will > win or loose the battle for contributors. I can be wrong, time will either > support or demote my claim. Yes, it is one way to look at it. I'm simply not sure about this. Schools run Ubuntu, but the fastest growing Free Desktop community is KDE... That's where all the students go to. So apparently the fact Gnome comes on their computers doesn't make them play with that, or they try and consider it bad, I dunno. In the end I think it is important to have good technology and make clear what and where. Not sure if 'getting them early' makes such a huge difference. Still I do want to get schools to use our stuff, as we want do to Good (TM) and supporting education falls squarely in the Right Thing area :D >> >> > I would never follow the trend about "all those people who need a >> > desktop to communicate enjoy video on youtube" >> > All of them are just consumers. You know what consumers just consume, >> > and we don't sell openSUSE. We need real engaged people on >> > it. Let that consumers consuming marketing,sales,support resources of >> > our concurrents. >> >> Agreed. > > Dangerous move if you ask me. By allowing other distributions to fidelize > your users you will loose potential contributors. Take the battle to high > schools and universities, do not understimate popularity. On the short run > you are correct, on the long run you might loose contributors... and that > will justify your competitors investment. Remember, Marketing points > software as a service and all services are based on fidelization! This is > pure marketing. Not sure on what Novell's doing, but ask around their > Marketing division what are their views about this! It might be > enlightening. It is true that we should make sure we have a good end user product, and market it. But we should find a focus of our own instead of following the competition ;-) Having a lot of users doesn't always lead to more contributors. Again I can only bring up my own experience: KDE has a huge number of users on windows, but NONE of them have joined the development team. Those working on KDE-on-Windows are linux users or ex-linux users. Cheers, Jos > -- > nelson marques > nmo.marques(a)gmail.com > -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe(a)opensuse.org For additional commands, e-mail: opensuse-marketing+help(a)opensuse.org

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[opensuse-ambassadors][opensuse-marketing] openSUSE Ambassadors Team Meeting @ 15:00 UTC on 03-August-2010
by Carlos Ribeiro 30 Jul '10

30 Jul '10

Dear openSUSE Ambassadors and others, We are pleased to announce our openSUSE Ambassadors Meeting to talk about our ambassador structure needed to support During our last Marketing meeting, we got some good arguments and comments about Ambassadors program infrastructure needs, then next August 3, @ 15:00 UTC [1], we have opportunity to keep talking about it and help to make things going on in our meeting room on IRC in the #opensuse-marketing channel on Freenode to discuss current state of Ambassador organization. Then I would like to invite you to share your thoughts and points at the meeting. Also I would like to remember that our Marketing Team will be with us to make sure we are walking safer and completely aligned with the whole openSUSE project strategy. Here is our proposed agenda for meeting. As we already have Ambassadors meeting wiki page, please respond here any proposals or suggestions to the agenda. * Opening Comments (35 min) * Recap of openSUSE Ambassadors needs and difficulties (15 min) ** How are we doing? Everything on track? ** Does we need a kind of closer and better relationship between ambassadors around the globe? ** Things we do great and must keep running on? ** Things we are suffering to do, but that is important and we believes needs some improvements? * Miscellaneous Topics which may include: (25 min) ** Does we need to create templates for productive and collaborative reports? ** Does we need to have Ambassadors dedicated irc channel? ** Does we need to have Ambassadors dedicated mailing list? (We already got it! Thanks AJ) How will we efficiently use it? ** Does we need to develop Ambassadors welcome and first steps landing page? ** Does we need to take a look any free and available collaboration tool for Ambassadors program? ** Does we like to have Ambassadors Uniform? ** Does we believe is necessary to look around and have a brief idea of how other distros are working with similar Ambassadors program? ** Does we need to know who is using openSUSE (corporations). Is this kind of information important for us? ** What more does we need or not need? ** Others... See you all at meeting! CarlosRibeiro openSUSE Ambassador openSUSE Marketing Team [1] Time in your area: http://www.timeanddate.com/worldclock/fixedtime.html?day=03&month=08&year=2… [2] Ambassadors Meeting wiki page http://wiki.opensuse.org/openSUSE:Ambassadors_meeting -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe(a)opensuse.org For additional commands, e-mail: opensuse-marketing+help(a)opensuse.org

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[opensuse-marketing] openSUSE-Ambassadors mailing list created
by Andreas Jaeger 29 Jul '10

29 Jul '10

We've created now a team list of all the ambassadors, the openSUSE-Ambassador mailing list. I ask every ambassador to subscribe to the mailing list via mailto:opensuse-ambassadors+subscribe@opensuse.org Ambassadors are welcome to be part of the marketing list since ambassadors is somehow part of marketing - but let's discuss some more topics on the ambassador list in a focussed way, Andreas -- Andreas Jaeger, Program Manager openSUSE, aj(a){novell.com,opensuse.org} Twitter: jaegerandi | Identica: jaegerandi SUSE LINUX Products GmbH, GF: Markus Rex, HRB 16746 (AG Nürnberg) Maxfeldstr. 5, 90409 Nürnberg, Germany GPG fingerprint = 93A3 365E CE47 B889 DF7F FED1 389A 563C C272 A126

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openSUSE Marketing July 2010