Hi
As mentioned before we are thinking about how to gain more marketshare, a
bigger community, more local support ... whatever you want to call it. Thats a
good point, we also need a name for it! :-) It would be similar to the fedora
ambassador or Ubuntu LoCo but most of us think that a unique name for it
would help a lot. So please put some fuel into your brains and tell us what
your favorite is! In this draft we are using the term spokesperson to have
at least one ... (and yes, this not describes all the tasks ...).
The openSUSE Project is largely managed by Novell employees, but that's
not the long-term vision for the project. As the openSUSE Project
matures, we want to be more inclusive and find ways for openSUSE
community members to take up equal responsibility for the growth and
promotion of openSUSE.
We already have openSUSE supporters who are doing an awesome job of
building a community locally. We want to find ways to assist those
members, and make the most of their experience to expand to new local
communities.
The spokesperson concept will improve the situation and create an environment
in which the creation of local openSUSE spokespersons and teams is easier, to
support openSUSE and Linux in local areas and channel feedback to the
openSUSE project.
Here is a list, this is a rough draft and feedback is highly
appreciated/wanted.
*Who can be a spokesperson
- everybody who signed the guiding principles and is an openSUSE member
Q: is this necessary?
- everybody who is willing to put time and effort to support the project and
Linux/FOSS in general
- everbody who likes to communicate with other people
*What are the tasks of a spokesperson?
- in general these community members should spread the word about openSUSE in
their area, like:
- promote openSUSE
- dispatch openSUSE DVDs/CDs
- contact to local LUGs
- attend events (tradeshows, university, community etc.), give presentations
- help updating the event calendar on news.o.o
- contact for local community (in person, chat, mailinglists etc.) and get
feedback to the project
- mentor other interested people
- create/maintain local wiki page for their region on en.opensuse.org
- write reports from events, meetings etc on news or lizards.o.o
- create/maintain a localized wiki, minimum set of basic pages (approx. 15)
- maintain a localized mailinglist/forum on opensuse.org
- create - if necessary or requested - a local group of
spokespersons/assistants
(this should address the case if more people per region want to help)
- attract contributors to the project
This sounds like a lot of work. Sure, it's work but it's managable in a
reasonable time, especially if you doing it for some time, and you don't have
to do it alone. We support the idea of having more than one spokesperson for
a territory. See the list rather as a "would be nice" instead of "have to"
list.
Q: How to organize this? Is it "everbody can join", do we need a "master"
spokesperson for the territory, how will it be decided? Of course we
support: "do and you are it", but we probably can't support 50 people for
Germany for example.
Q: is there something "below" or "above" a spokespersons? Do we need a (quite
flat) hierarchy like country spokesperson - local spokesperson - assistant -
helper? If yes there should be a definition of these terms.
Q: do we need a spokesperson council which makes decision if problems can't be
resolved otherwise? Is the board responsible for that?
*What does Novell provide? (since there is no decision on the budget so far,
please don't nail us on that ... use them as ideas ...)
- welcome box (t-shirts, caps, Promo DVDs), to be resend with each new release
- special business cards (template or real)
- special t-shirt
- a special guide/howto to make it easier and better organized
- event box (portable booth, signage, banner, flyer, poster etc.)
- give-aways, spiffs
- certain budget for travel
- create a spokesperson day parallel or a day prior to the openSUSE conference
- single point of contact to drive the program and manage travel, DVD
shipment, events etc.
- exclusive mailinglist for spokespersons to allign our efforts (albeit it's
public anyway to get feedback)
*Benefits for spokesperson
- becomes opensuse member after certain period of time and proven support and
receives a @opensuse.org email address
Q: or do they have to be members in the first place?
- reputation, fame, pride
- gets once a year a present
or
- invitation to the openSUSE conference
(draft by michl, Zonker & /me)
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with kind regards,
Martin Lasarsch, Core Services
SUSE LINUX Products GmbH, Maxfeldstr. 5 90409 Nürnberg
GF: Markus Rex, HRB 16746 (AG Nürnberg)
martin.lasarsch(a)suse.de - http://www.opensuse.org
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Hello,
if someone is bored please look over the English and <your language> Wikipedia
articles about openSUSE for obviously wrong or missing stuff, like [1] saying
that 5 CDs are required and linking to the old forums and 10.1 reviews. :-)
Bye,
Steve
[1] http://en.wikipedia.org/wiki/SUSE_Linux_distributions
[2] http://en.wikipedia.org/wiki/Opensuse
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Hi all,
We discussed improving the How to Participate page during the IRC
meeting today. I just wanted to throw this out to the list as a
discussion starter.
The page I'm referring to is here:
http://en.opensuse.org/How_to_Participate
The page is a good start, but we need to make it more friendly, and
easier to get information from more quickly.
Also -- I see that the page is only available in five languages --
this is something else we need to work on, as we definitely want to
have the page text available in more languages.
Some of the ideas discussed during the meeting:
* Videos
* Storyboards
* Improving the text on the page
Other thoughts?
Best,
Zonker
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openSUSE Community Manager
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From: "Joe 'Zonker' Brockmeier" <jbrockmeier(a)novell.com>
To: <suserocks(a)bryen.com>
Cc: <opensuse-marketing(a)opensuse.org>
Sent: Monday, September 29, 2008 11:27 AM
Subject: Re: [opensuse-marketing] spokesperson - first draft
> For the U.S. it's somewhat easy -- we can divide by regions (mid-west,
> northwest, mountain states, east coast, west coast, etc.) or by states, if
> we ever need to.
Huh. New England, Pacific Northwest, West Coast, Southwest, Gulf Coast,
Midwest, East Coast...
I thought one "spokesman" per local group... right now the United States
seems to be dividing up into states for the local groups... which could pose
a problem of having too many spokeman if we begin to have many individual
groups in a particular country.
--
Kevin "Yeaux" Dupuy - openSUSE Member
Public Mail - kevin.dupuy(a)opensuse.org
Meet Bob Barr - Libertarian for President http://www.BobBarr2008.com
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Gabriel Franco schrieb am Montag 29 September 2008:
> lizard evangelist - evangelizards
Evangelizard! That's brilliant! :-D
Zoooooooonker, can I haz "Evangelizard" please?
Greets,
Andreas
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As you probably know, we have a "help" icon on the desktop that points
your $FAVOURITE_BROWSER to http://help.opensuse.org
The pages there are then served depending on what your
$FAVOURITE_BROWSER sends as preferred language (Apache content
negotiation). It's just a set of static HTML files that have been
designed by Jacob "spin" Caudill and Robert Lihm, with most of the
initial content written by me. The current translations have been
provided by many I've contacted on IRC and on the opensuse-translation
mailing-list.
Basically, the idea behind help.o.o was to replace the somewhat short
"how to get help" section of the greeter by a *simple* *overview* for
beginners on how to get in touch with other openSUSE users to get *help*
(the three fundamental qualities are in *bold*).
The idea is also to make the path as short as two or three clicks.
I don't have any numbers and I have no idea whether it is actually
helpful or just a waste of time. I tend to believe that the idea is good
and that it should be pretty useful (after all, who wouldn't click a
"help" icon on the desktop in order to get... help).
Up to now, it was pretty much a one man activity wrt keeping an eye on
it, which means that nothing has happened since quite some time.
I'd like to see those pages endorsed by a somewhat larger scope of
people, with the marketing team being the most adequate for that task
(IMHO).
1) Please have a look [1], and let's share and debate about ideas and
criticisms. I do have SVN [2] commit access to those pages, which means
I can act as a review+commit hub. Everyone has read-only access so you
can check the sources out ("svn checkout " + the URL referenced at [2]),
make changes, generate diffs (using "svn diff") and send them to me
(please make sure to use HTML entities such as é instead of é,
ä instead of ä, etc...).
2) One of the first things to address would certainly be more
translations. I'd love to have a Japanese translation, for example.
3) We should also rework the "forums" section, in order to add a direct
link to the official openSUSE forums, at least for the English version.
4) Robert, what needs to be done in order to update the CSS+images to
the latest version (and match en.opensuse.org) ?
5) I think that the wiki pages that are linked from help.o.o should be
translated, and some of them currently aren't, such as the mailing list
netiquette page [3]
References:
[1] http://help.opensuse.org
Note that if you want to see a specific language use
e.g. http://help.opensuse.org/index.html.fr
[2] SVN repository is here:
https://forgesvn1.novell.com/svn/opensuse/trunk/infrastructure/help.o.o/
[3] http://en.opensuse.org/OpenSUSE_mailing_list_netiquette
cheers
- --
-o) Pascal Bleser <pascal.bleser(a)opensuse.org>
/\\ http://opensuse.org -- I took the green pill
_\_v FOSDEM::23+24 Feb 2008, Brussels, http://fosdem.org
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Zonker has requested I send a post to the group on this topic.
In our openSUSE marketing meeting today, we discussed ways to use
"Guerilla Marketing" to help spread the word about the release of
openSUSE 11.1 beta and final release parties.
As a non-profit organization, it should be fairly easy to find and
utilize local media outlets to reach the most amount of people for the
smallest cost possible. Having worked in radio for almost five years,
I know that it is much easier to get a local radio station, news
paper, television station, or other media venue to help promote your
event or information as a non-profit group than it is as a business.
Many of these media businesses realize that helping local non-profit
events can help them in turn by promoting their own image as a team
player in the community. It is similar to Novell's monetary support of
an open-source community (before anyone comments, I know it's not the
*only* reason Novell contributes, just one benefit for the company).
Some of the potential media venues include-
+ Local newspapers often have a section dedicated to local events
for small to no cost.
+ Local radio stations (non-syndicated) are generally happy to be
involved with the community and to give a free mention or two for
non-profit organization events. As a previous producer of a morning
show, if someone contacted me with a topic that I thought would be
interesting to my general audience, I was more than happy to have them
on the show for 20 minutes, or sometimes longer. I once had a one-time
guest that quickly became a weekly contributor based on positive
response to his original participation.
+ Local television stations often have small announcements on
local stories of interest. Approaching them can sometimes be more
difficult than print or radio media, but it can still be done.
+ Classified ads, such as Craigs List, are also a great
on-and-offline way to advertise. Some of these charge a small fee to
run an ad or a week or a certain number of issues, but are fairly easy
to get in contact with and use.
There are many other potential venues out there, including university
newspapers, newsgroups, blogs, message boards, and social networking
sites. Remember when approaching these various sources that you are
asking them for the favor, and the worst that can happen is that they
say "no." You are more likely to get a positive response if you are
prepared with all of the information, you are polite, and you make
certain to let them know how much you appreciate their help. Consider
how you word your approach carefully. Telling them that you have
information on "openSUSE beta 11.1" might not get you very far, but
catching their attention with "Reducing computer costs with free,
stable software" or "Breaking Free of Windows" are something that
appeal to a wider audience.
One last consideration - often in these free venues, your time or text
space is limited, so for best results, keep it to the most important
details. A fun (truthful) headline with contact information (a
website, phone number, or e-mail) are your top priority. Including
"openSUSE" to attract those who might have heard of it is a second. An
example:
"If you hate Windows viruses but don't want to pay a lot for a Mac,
contact our non-profit group for a free operating system demonstration
- lizardlovers(a)gmail.com."
Again, much of this will be determined by your own local customs and
regulations, but clear contact information will always be your biggest
asset.
I hope this helps somewhat.
-Chris Coray
(cap_pickle)
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Hi,
How can we translate the new front page? www.opensuse.org ?
regards,
Luiz
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Hi all,
We ran a counter that ticked off the days to the 11.0 release, I'd
like to see about reinstating that for the 11.1 release. I'm hoping
that 1) this is relatively trivial to implement now that we've done
it, and 2) that the responsible parties are on this list and ready to
run with it. :-)
Also, we have a milestone coming up -- openSUSE's 3rd birthday.
Obviously, there are a lot of dates we could pull out of the air to
use for the project's birthday, but I'm using the first release based
on the project info on Distrowatch.
That date is Oct. 6th. (http://distrowatch.com/?newsid=02946 or
http://lists.opensuse.org/opensuse-announce/2005-10/msg00002.html)
>From AJ's email:
I'm glad to announce the final version (aka the Goldmaster) of SUSE
Linux 10.0. Developing 10.0 as part of the openSUSE project with an
open bugzilla was a new and great experience. Thanks a lot to
everybody that contributed in testing, reporting and fixing bugs,
discussions etc.
So, the release wasn't "openSUSE" by name, but was the first stable
release done as part of openSUSE.
I'm pulling together an announcement and so forth, but I wanted to see
if anyone had suggestions for other things to do to promote this --
anyone willing/able to put together some birthday graphics, for
example?
Thanks,
Zonker
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openSUSE Community Manager
jzb(a)zonker.net
http://zonker.opensuse.org/http://blogs.zdnet.com/community/
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Hi all,
The next openSUSE Marketing Meeting is scheduled for Sept. 23
(Tuesday) at 15:00 UTC. As always, it will be held on IRC in
#openSUSE-Project on Freenode.
Agenda items so far:
Reports
* Helping Hands
* openSUSE TV
* New openSUSE start page
* Improving How to Participate Page
New
* Promoting openSUSE 11.1 release
* Improving Welcome to openSUSE.org page
Anything else we need to discuss? Thoughts?
Everything is up on the wiki:
http://en.opensuse.org/Marketing_Team/Meetings/Marketing_Meeting_2008-09-23…
The transcript from last time is available here:
http://en.opensuse.org/Marketing_Team/Meetings/2008_09_09-transcript
In the interest of time, we should probably try to discuss as much as
possible on the mailing list, since the hour usually flies by pretty
quickly.
Best,
Zonker
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openSUSE Community Manager
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