On Apr 04, 07 22:11:48 +0400, Nikolay Derkach wrote:
First of all, in my opinion it should avoid using any "not" or "no" in slogans.
Yes, Let us avoid any negative vocabulary. Phrase it in positive form.
My proposals (not sure whether they are already mentioned somewhere):
openSUSE - Simply Change (using "geeko" theme) openSUSE - Smarter Choice
...and the most adventurous:
openSUSE - This Is The Linux ;)
And also I like very much the proposal that reflects the essence of openSUSE, its aim:
openSUSE - Just Works
At least this is the ideal, but I'm not agree with the point that openSUSE is a distribution for playing with or having fun...
All these may be nice slogans, but do these slogans qualify as mission statements?
Anything that is just a statement of facts (true or wrong) does not tell much about the why of our daily work.
A mission statement could hint at a goal and may also call for action to achive such goal. It should not give cause for doubt. Superlatives like 'everybody, 'world's most usable' cause me to frown.
Your 'Just works' lead me to this one:
openSUSE - make the machine work.
Oh well, so much for my theory. I still favour 'openSUSE is good for you', but cannot tell why.
Other attempts at defining 'mission statement'? I guess it could also be a long and winding 'we want this and that and do and dont because and thus ...' -- but a short one-liner, that is both a mission statement and a slogan would just be perfect.
cheers, Jw.