On Apr 03, 07 18:01:14 +0200, Sonja Krause-Harder wrote:

Well, "Have a lot of fun ;-)" has been used with/on SuSE for as long as I can remember, it would be nice to keep it around somewhere. (Like, on T-Shirts to give out at the next conference? ;-))

I also like "Remember to have fun" -- best said, when things become less funny.

I wouldn't call it "mission statement", though, I'd hope that would be more than a (marketing) slogan.

Right, those are all just slogans.

The mission statement is simply 'world domination', but we don't tell anybody. :-)

cheers, Jw.

Sonja Krause-Harder wrote:

On Tue, Apr 03, 2007 at 09:50:24AM -0600, Darryl Gregorash wrote:

...

The others, except for the last one, are just silly.

Well, "Have a lot of fun ;-)" has been used with/on SuSE for as long as I can remember,

* I don't really understand _where_ or _when_ will this be used? is it on the main wiki page or as a greeting at the launch of the console interface?

* we must think on i18n (internationalisation). Free can't be translated simply.

* if it's a public (ie wiki) use, we should include the words "GNU/Linux" Linux is a very well and appreciated name nowaday :-)

openSUSE - GNU/Linux for open minds is a nice one

openSUSE - GNU/Linux open your windows (joking)

we could also keep a handfull of slogans and display it as "fortune" do, randomly...

jdd

On Tuesday 03 April 2007 11:01, Sonja Krause-Harder wrote:

Well, "Have a lot of fun ;-)" has been used with/on SuSE for as long as I can remember, it would be nice to keep it around somewhere.

+1, especially for those of us who've been using it for many years... I remember a green-haired Bodo Bauer demoing it at ALS '97, check out the slogans in the picture:

http://www.linuxshowcase.org/1997/event-img/misc/misc7b.jpg

(Like, on T-Shirts to give out at the next conference? ;-))

I'd love one :)

On 2007-04-04 01:50, James Tremblay wrote:

<snip> openSUSE - open your computer and your mind will follow!

This one is good, but risky. It comes dangerously close to insulting the very people it is intended to influence.

On 2007-04-03 10:02, Martin Schlander wrote:

Den Tuesday 03 April 2007 17:50:24 skrev Darryl Gregorash:

...

No offence, Sabine, but you marketing types really need to get out into the fresh air more :-)

No offense, but Sabine's just trying to encourage you to make better suggestions. Those are not real suggestions, just examples.

Sabine might take offence at your idea that her suggestions are not real :-) And no offence to you either, but "a real alternative" still seems to me to be the best idea yet, given the OS market as it is today.

<snip>

.. here are some of the ideas I discarded.

And it is a good thing that you did, especially the first one :-)

On Tuesday 03 April 2007 10:43:07 pm Anders Johansson wrote:

On Tuesday 03 April 2007 20:29:03 Darryl Gregorash wrote:

...

:-) And no offence to you either, but "a real alternative" still seems

to me to be the best idea yet, given the OS market as it is today.

And to me it seems like marketing suicide to label yourself as "an alternative"

Absolutely, just how long are we Linux types still gonna be "the alternatives"? Screw that! We're standing vertically, we are kicking ass.

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I like "openSUSE - Built to fit" best.

What about: "openSUSE- the adaptable Linux"

Rajko,

Thank you for creating a WIKI page. It's a very good idea.

And thanks to all the suggestion we received so far. Great. There some really good one. We will start the selection process after the easter break.

Please feel also free to create also a sentence like e.g. openSUSE is the best and innovative distribution available. We want something brief only. Something people memorize and associate with the openSUSE project. Maybe something you describe openSUSE to others. etc We are not limited to a "slogan".

I look forward to your input.

Many thanks, Sabine

...

...

"Rajko M." rmatov101@charter.net 04/04/07 2:56 AM >>>

On Tuesday 03 April 2007 18:59, Magnus Boman wrote:

Can we perhaps create a page on the WIKI with all the suggestions? That way it's easier to add to...

Done. http://en.opensuse.org/openSUSE:Slogan

On Wednesday 04 April 2007 02:56:30 Rajko M. wrote:

On Tuesday 03 April 2007 18:59, Magnus Boman wrote:

...

Can we perhaps create a page on the WIKI with all the suggestions? That way it's easier to add to...

Done. http://en.opensuse.org/openSUSE:Slogan

Any particular reason you didn't include mine? Were they so bad?

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On Wednesday 04 April 2007 13:26, Anders Johansson wrote:

On Wednesday 04 April 2007 02:56:30 Rajko M. wrote:

...

On Tuesday 03 April 2007 18:59, Magnus Boman wrote:

...

Can we perhaps create a page on the WIKI with all the suggestions? That way it's easier to add to...

Done. http://en.opensuse.org/openSUSE:Slogan

Any particular reason you didn't include mine? Were they so bad?

Oversite. I added 2 that I like.

BTW, it is a wiki. Many were diligent adding proposals.

Juergen Weigert wrote:

    openSUSE - make the machine work.

openSUSE - and your computer works openSUSE - enjoy your work openSUSE - enjoy your day

jdd

On Thu, Apr 05, 2007 at 11:08:05AM +0200, Juergen Weigert wrote:

...

openSUSE - enjoy your work

Bingo. Now it cannot possibly get any better. :-)

Only work? No play? ;-)

What about

openSUSE - enjoy Linux

?

On 2007-04-05T04:00:06, Boyd Lynn Gerber gerberb@zenez.com wrote:

...

openSUSE - enjoy Linux

openSUSE - Only the Best!

I read through the openSUSE:Slogan page, and while there's some good attempts, a number of them might require a little bit more work. If one insists on having a slogan, let me try to offer some ideas about the language which might be useful:

Do not rehash clichés. ("Don't worry, be happy.") This also implies not imitating existing slogans with minute differences.

Anything with more than 10 syllables probably can be scrapped right away, anything with more than 5 words is dangerous as well.

Rhymes are out as well.

The cadences must work and flow.

It needs to be witty and contain some slightly unexpected twist, but still be accessible to everyone cross-culture.

Several exclamation marks are still the sign of a sick mind, and I'd argue that any exclamation mark is a bad idea.

Don't use something which has to _explicitly_ state one of the properties of openSUSE ("Free by design!") or is overly blunt, it creates but a mockery.

Kick out anything which doesn't resonate with the openSUSE image and target audience.

Reading through the slogans proposed, the properties associated with openSUSE are openness, freedom, community, technology, engineering, collaboration, green, high quality, innovation etc. It's hard to reflect them all, so one has to pick a few and allude to them.

Of course, craftmanship isn't everything. After that, it boils down to a matter of taste. And style is obvious when you read it, but really hard work when you try to produce it ;-)

"I was working on the proof of one of my poems all the morning, and took out a comma. In the afternoon I put it back again."

I hope this is helpful to some -

Good night, Lars

On Friday 06 April 2007 19:51, Anders Johansson wrote:

...

"I was working on the proof of one of my poems all the morning, and took out a comma. In the afternoon I put it back again."

Oscar Wilde was a witty man. Pity we don't have him as a writer

Interesting. He used half day to think about effect of one comma. Would we ever have something memorable with a thought on sword that will cut on a deadline?

I had some time to look at the page, asking myself:"Is it carved in a stone that slogan has to begin with 'openSUSE - '?"

No, it isn't. Although, I really like the most: "openSUSE is good for you." Rationale: - Not used as motto anywhere that I know. - Answering the question:"Why I should buy openSUSE?" - Being specific and brief about openSUSE involves words from computer jargon, and that really doesn't cut well in public. - It can be used as a part of different sentences: The power of openSUSE is good for you. The <attribute> of openSUSE is good for you.

The only thing that makes trouble (to me); it is hard to start sentence with openSUSE. I'm wondering how other solved the problem?

nVidia http://www.nvidia.com/page/home.html They resorted to NVIDIA.

opensolaris http://www.opensolaris.org/os/ They use OpenSolaris.

eBay http://www.ebay.com/ Is persistent with eBay.

adidas is now Adidas

Not many examples to look at.

...

No, it isn't. Although, I really like the most: "openSUSE is good for you."

Pfff... This is completely boring and meaningless. Back to the drawing board!

I agree. I don't think it attracts the attention. I prefer something which tells me _why_ openSUSE is good for me, even if it doesn't give me a complete description of the product, which is not the goal of a slogan anyway.

All the slogans:

openSUSE - Works out of the box openSUSE - Only the Best! openSUSE - Works for you

and so (I just cite some to be short) doesn't state facts about openSUSE but opinions. I think a slogan should reflect something real about openSUSE, like freedom, versatility, ease of use and so.

Regards, Alberto

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" openSUSE - close to freedom", for instance ?

(to use the open/close relation)

I'd remove the "close" and replace is with something positive like "take", for example:

openSUSE - Take your freedom

I still think the user should be the centre of the slogan, and not openSUSE only ;-)

Ciao, Alberto

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Rajko M. wrote:

Reclaim your freedom with openSUSE.

OpenSUSE - your freedom

think this will be seen (also) by openSUSE users, not only by users of other systems

jdd

On Saturday 07 April 2007 10:34:10 am jdd sur free wrote:

Thierry Mallard wrote:

...

...

openSUSE - Works for you

openSUSE - always ready for you

openSUSE - Genuine Windows Replacement Part

Honesty and accuracy take second spot. They're "nice to have" but not "mandatory". Punchiness and usability in an ad is what it's all about

I agree on accuracy, not on honesty. But, of course, it's a question of choice and of the kind of connection you want to have with users.

Think to the Novell slogan:

Your linux is ready! Are you?

Does it attract the attention? Yes. Is it convincing? No. Why? Because it's not true. Together with the comparison with Vista, it's just full of hype, and users can perceive it immediately. And you loose of credibility.

The old, definitely more honest,

SuSE - Simply change

worked (and might still work) a lot better, just to cite an example.

Regards, Alberto

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Alberto Passalacqua wrote:

SuSE - Simply change

why change?

openSUSE - simply works

jdd

Rajko M. wrote:

[ .. "openSUSE is good for you." .. ]

Thomas, that is because you have seen it many times.

It's just plain meaningless in this context. This is a slogan I could find on the box of the olive spread I use in the morning at breakfast...

I am pretty sure you won't find a really good slogan on this list - it's just not the right forum, and many people here do not even know the basics of marketing etc.

<cynical> If you really need a slogan for marketing to boost your sales, then it is: "openSUSE - the only legal Linux". Managers will love it (oops, that's almost a brand used by McDonald). Or something that needs some brain to understand: "openSUSE - the Mono culture" </cynical>

Anyway, I stop right here. What I've seen so far doesn't make sense to me. --------------------------------------------------------------------- To unsubscribe, e-mail: opensuse-project+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-project+help@opensuse.org

On Saturday 07 April 2007 06:34, Martin Schlander wrote:

Den Saturday 07 April 2007 12:50:44 skrev Rajko M.:

...

eBay http://www.ebay.com/ Is persistent with eBay.

Whatever it is... you can do it with openSUSE!

Slightly ebay-inspired. But openSUSE isn't at the beginning.

Martin,

"Whatever it is... you can do it with openSUSE."

sounds good to me. Please add it to the http://en.opensuse.org/openSUSE:Slogan

В сообщении от 4 апреля 2007 Juergen Weigert написал(a):

All these may be nice slogans, but do these slogans qualify as mission statements?

Anything that is just a statement of facts (true or wrong) does not tell much about the why of our daily work.

A mission statement could hint at a goal and may also call for action to achive such goal. It should not give cause for doubt. Superlatives like 'everybody, 'world's most usable' cause me to frown.

Your 'Just works' lead me to this one:

    openSUSE - make the machine work.

Oh well, so much for my theory. I still favour 'openSUSE is good for you', but cannot tell why.

Other attempts at defining 'mission statement'? I guess it could also be a long and winding 'we want this and that and do and dont because and thus ...' -- but a short one-liner, that is both a mission statement and a slogan would just be perfect.

    cheers,
            Jw.

I see, how about these:

openSUSE - Change for the better

SUSE acronym means not much for most people and the original meaning is rather boring, that's why I suggest to refresh it: openSUSE - open Stable Ultimate Secure Enhanced // just an example of using abbreviation, needs to develop

openSUSE - Bleeding-edge along with Stability (Bleeding-edge along with Stability - Possible) openSUSE - Uptime 24/7 openSUSE - Revive your computer openSUSE - Fits your needs openSUSE - Works out of the box (Rox out of the box :)

openSUSE - Just Open, Just GNU/Linux

El mié, 04-04-2007 a las 23:58 +0200, Pascal Bleser escribió:

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Sabine Soellheim wrote: ...

...

We are looking forward to your ideas.

Hi Sabine.

Well there can only be one, right: "openSUSE - take the green pill" nuff said

cheers

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On 4/9/07, Paul C. Leopardi paul.leopardi@iinet.net.au wrote:

Eg. "The openSUSE Project takes the SUSE Linux platform to the next stage of evolution: by providing an open build service which allows the community and vendors alike to contribute and maintain open source packages which reflect the current state of the art; by allowing the wide community of openSUSE users to experience the best integrated and most comprehensive Linux distribution for home, office and server use; by providing a six-monthly release cycle with a public beta; and by providing the groundwork for Novell to produce fully supported rock-solid, stable and enterprise-class Linux distributions such as SUSE Linux Enterprise Desktop and SUSE Linux Enterprise Server."

Perhaps it's high time that the Linux distro communities acknowledge that there are many distro's attempting to enter the enterprise market -- so perhaps it's time to start looking at how one distro can differentiate itself from "the pack" and start highlighting what it has that the others don't. Maybe even have that key differentiating point or feature highlighted in the mission statements and advertising.

For one, the blatantly obvious for SUSE is that it now has the company and (supposedly?) the expertise of the people that put the NetWare NOS and other groundbreaking Novell products that changed enterprise computing (ZENworks, NDS, e.t.c..) into the marketplace. Just a though.

On Monday 09 April 2007 07:45, Paul C. Leopardi wrote:

On Wed, 4 Apr 2007, Sabine Soellheim wrote:

...

Hi,

Within the framework of the new web design of *.opensuse.org, we are also discussing the mission statement for the openSUSE project and we would love to receive your input.

A mission statement - a clear and succinct representation of openSUSE project, a so called "one-liner" e.g. * openSUSE - Built to fit! * openSUSE - Have a lot of fun! * openSUSE - Caffeine for your machine! * The openSUSE project - A real alternative! * openSUSE - It's a wild thing! * openSUSE - An unlimited alternative! * openSUSE - The adaptable and innovative solution!

It should be included/supported by a set of our values such as open, leading edge distribution, fits everywhere, best of open source, innovative, user-friendly, comprehensive, etc.

Hi all, Sorry to chime in so late, but the examples given above are examples of advertising slogans, not mission statements.

Looking in examples, and demand for a one-liner it was created page: http://en.opensuse.org/openSUSE:Slogan that is fastest growing page since I know. I wish that so many contributions we can see for other content.

I'm used to people that use foreign language, and in case of some discrepancies between word and examples, I trust example. In this case there was no complains, so it seems that example told us what was asked.

Here is Wikipedia's definition of a mission statement: http://en.wikipedia.org/wiki/Mission_statement

So why does openSUSE exist at all? What is openSUSE meant to accomplish? What does the openSUSE project do which is unique?

Eg. "The openSUSE Project takes the SUSE Linux platform to the next stage of evolution: by providing an open build service which allows the community and vendors alike to contribute and maintain open source packages which reflect the current state of the art; by allowing the wide community of openSUSE users to experience the best integrated and most comprehensive Linux distribution for home, office and server use; by providing a six-monthly release cycle with a public beta; and by providing the groundwork for Novell to produce fully supported rock-solid, stable and enterprise-class Linux distributions such as SUSE Linux Enterprise Desktop and SUSE Linux Enterprise Server."

It might be too long. I might have the details wrong, or have the wrong emphasis, but at least this is an example of a mission statement under the usual definition of the term. Not an advertising slogan.

The present intro on http://en.opensuse.org/Welcome_to_openSUSE.org "The openSUSE project is a worldwide community program sponsored by Novell that promotes the use of Linux everywhere. The program provides free and easy access to openSUSE. Here you will find a community of users and developers, who all have the same goal in mind—to create and distribute the world's most usable Linux."

is kind of mission statement, but it probably needs some refreshment. ---------------------------------------------------------------------------- The openSUSE is a project and a Linux distribution with a strong community around. Project sponsored by Novell promotes Linux for all our computing needs. It provides the free infrastructure for the community of users and developers that aim to create the world's most usable Linux distribution The openSUSE ---------------------------------------------------------------------------- Hmm. Maybe someone can jump in.

Sabine Soellheim wrote:

Thanks to all of you for your great input for an openSUSE slogan.

So that everybody can participate to vote the best slogan, we created a wiki-voting page: http://en.opensuse.org/Election:OpenSUSE_Slogan

be warned that the link in the page to the login is broken (nonexistent page)

jdd

On 4/19/07, richard (MQ) osl@16hd.freeserve.co.uk wrote:

jdd sur free wrote:

...

Sabine Soellheim wrote:

...

Thanks to all of you for your great input for an openSUSE slogan.

So that everybody can participate to vote the best slogan, we created a wiki-voting page: http://en.opensuse.org/Election:OpenSUSE_Slogan

be warned that the link in the page to the login is broken (nonexistent page)

jdd

I also have problems - to elaborate what I assume is teh same problem that JDD has: the first link http://en.opensuse.org/Election:OpenSUSE_Slogan works fine, but on that page is a link to log in at http://en.opensuse.org/Special:Userlogin - this is broken & so we can't register a vote.

Looks to me like a server error (404?) is trapped and results in:

"No such special page From openSUSE You have requested an invalid special page, a list of valid special pages may be found at Special:Specialpages." -- Cheers Richard (MQ)

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On 4/19/07, Sabine Soellheim ssoellheim@novell.com wrote:

Thanks to all of you for your great input for an openSUSE slogan.

So that everybody can participate to vote the best slogan, we created a wiki-voting page: http://en.opensuse.org/Election:OpenSUSE_Slogan

Provided that there is nothing said against it, we pre-selected the 10 best slogan also based on your input. We will facilitate the voting until next Friday, 27/04 and than reward the best slogan.

Again many thanks for your participation.

To be honest I think the ones selected are pretty poor. Needless to say there were many spectacularly bad ones in the proposal ;-), but I'm not sure why these were picked. The current winner -- "Linux for open minds" -- really doesn't add anything much new to openSUSE as a Linux flavour, as Linux is open. It only really makes sense if you're coming from SLE or something.

Why was the old quasi-motto -- 'The world's most usable Linux' -- not in the running? New users care about whether they're going to be able to actually use it, since thinking of trying it out for the first time can be daunting for some users. If that isn't our motto, I think it should definitely be something similar. Someone new to Linux won't make much of a motto that talks about openess, really, and if they do, it's because they already know that Linux is about free software/open source.

Kind thoughts,

On 4/23/07, Martin Schlander suse@linuxin.dk wrote:

Imho the mission statement/slogan should at least:

• Speak to Windows and GNU/Linux users alike
• Say something about what openSUSE is and what sets it apart from other

distros.

Indeed, I don't think the selected slogans fulfil these criteria. Furthermore the current winner "linux for open minds" simply restricts the target audience. "Only people with open minds are allowed to use this, or will like this"

I also think this vote is meaningless without a "none of the above" or "re-open nominations" option.

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On Tuesday 24 April 2007 12:31:44 am Benji Weber wrote:

On 4/23/07, Martin Schlander suse@linuxin.dk wrote:

...

Imho the mission statement/slogan should at least:

• Speak to Windows and GNU/Linux users alike
• Say something about what openSUSE is and what sets it apart from other

distros.

Indeed, I don't think the selected slogans fulfil these criteria. Furthermore the current winner "linux for open minds" simply restricts the target audience. "Only people with open minds are allowed to use this, or will like this"

I also think this vote is meaningless without a "none of the above" or "re-open nominations" option.

I wish there were possible in the software that each user has one "vote" and one "anti-vote".

I would use my anti-vote on "Linux for open minds". Open minds just aren't enough in numbers.

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On 4/24/07, Rajko M. rmatov101@charter.net wrote:

On Monday 23 April 2007 16:31, Benji Weber wrote:

...

Indeed, I don't think the selected slogans fulfil these criteria. Furthermore the current winner "linux for open minds" simply restricts the target audience. "Only people with open minds are allowed to use this, or will like this"

Hi Benji,

being openminded sounds to me as a positive attribute, at least it is often mentioned in employment offers as one properties that employer would like to see.

People like to be positive, so if they use "Linux for open minds", they have one more proof that they are positive.

Hey Rajko,

But it is still missing one vital thing -- the statement doesn't differentiate openSUSE directly from the other Linux distributions out there at all. We could say "openSUSE - it is very nice" as well, and that sounds pleasant, but it's not saying anything about us. Linux is open source, it's a community too, etc.There's nothing obvious to me about why Mandriva, Fedora, MEPIS etc also aren't for open minds.

I like the last two Martin mentioned because two things that I think really set openSUSE apart are (i) the extent of innovation in and around out (unparalleled in other distributions), and (ii) I genuinely believe it's the the _most_ usable distribution out there, despite what others are saying. Either of those mottos I think would be nice for us, but 'usableness' hits a wider audience than innovation, I'd say; this 'usableness' is an incredible achievement, we should flaunt it. :)

Nevertheless I think the criteria as mentioned by Martin above also hits the pin on the head in this case. A motto _has_ to do those few simple things, else our marketing is misplaced.

Kind thoughts,

On Tuesday 24 April 2007 04:31, Martin Schlander wrote: ...

When in reality openSUSE is extremely powerful. Our strength is the very high technological level - combined with being fairly easy to use, _without_ being dumbed down, hiding options and making all choices for the user.

I would like to see what are other attributes that people associate with open minded person. Is open minded person smart and go along with others. In my humble experience, yes.

We should emphasize that. That's why I liked one of my own proposals: "Power and control" ;-)

.. even though it sounds like a tire commercial.

That might be one of reasons it is not used. The one with "is good for you" was removed because it is already someone's trademark.

It would furthermore sound really good translated to German: "Kraft und Kontrolle"

IMHO, to me it sounds more as "Macht und Kontrolle".

To be honest, making things appealing to aunt Tillie is not something SUSE-engineers are very good at. Thank god, if you ask me.

Agree. That's why they look for slogan that will appeal to aunt.

At 07:55 PM 4/19/2007, Sabine Soellheim wrote:

Thanks to all of you for your great input for an openSUSE slogan.

So that everybody can participate to vote the best slogan, we created a wiki-voting page: http://en.opensuse.org/Election:OpenSUSE_Slogan

Provided that there is nothing said against it, we pre-selected the 10 best slogan also based on your input. We will facilitate the voting until next Friday, 27/04 and than reward the best slogan.

Again many thanks for your participation.

Best, Sabine

Sabine Soellheim Product Marketing Manager

Novell SUSE Linux Products GmbH Maxfeldstr. 5 90409 Nürnberg

---

SUSE Linux Products GmbH: GF: Markus Rex, HRB 16746 (AG Nuernberg)

Novell, Inc. SUSE Linux Enterprise 10 Your Linux is Ready http://www.novell.com/linux

...

...

...

"Sabine Soellheim" ssoellheim@novell.com 04/03/07 5:02 PM >>>

Hi,

Within the framework of the new web design of *.opensuse.org, we are also discussing the mission statement for the openSUSE project and we would love to receive your input.

A mission statement - a clear and succinct representation of openSUSE project, a so called "one-liner" e.g. * openSUSE - Built to fit! * openSUSE - Have a lot of fun! * openSUSE - Caffeine for your machine! * The openSUSE project - A real alternative! * openSUSE - It's a wild thing! * openSUSE - An unlimited alternative! * openSUSE - The adaptable and innovative solution!

It should be included/supported by a set of our values such as open, leading edge distribution, fits everywhere, best of open source, innovative, user-friendly, comprehensive, etc.

We will select the best three mission statements for further discussion and finally reward the best input with a 50cm stuffed Tux.

We are looking forward to your ideas.

Thanks in advance,

Sabine Soellheim Product Marketing Manager

Novell SUSE Linux Products GmbH Maxfeldstr. 5 90409 Nürnberg

---

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Novell, Inc. SUSE Linux Enterprise 10 Your Linux is Ready http://www.novell.com/linux

Sorry i'm late to this discussion, but thoughts during / after voting...

not bad but I would like to have seen something like

openSuSE - build it to suit your needs

there is nothing there that fills this void directly.

this would have given the point that with so many packages available with openSuSE you can build your desktop / server / firewall / etc. to suit what you want it to look and feel like, your not limited to a single layout / not just limited to a small number of packages or desktops.

scsijon

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Martin Schlander wrote:

("Linux for open minds")

I don't mind to change my vote.

You may think of a considération. Wheter the real "open minded" people are probably not a majority, anybody thinks he is part of this group and only the competitors are closed mind.

so with this slogan, we a sure to have anybody think "this is for me"

read Descartes:

"Le bon sens est la chose du monde la mieux partagée; car chacun pense en être si bien pourvu [122] que ceux même qui sont les plus difficiles à contenter en toute autre chose n'ont point coutume d'en désirer plus qu'ils en ont."

http://fr.wikisource.org/wiki/Discours_de_la_m%C3%A9thode_-_Premi%C3%A8re_pa...

"The most widely shared thing in the world is good sense, for everyone thinks he is so well provided with it that even those who are the most difficult to satisfy in everything else do not usually desire to have more good sense than they have"

http://www.mala.bc.ca/%7Ejohnstoi/descartes/descartes1.htm

read, read :-))

jdd

Rajko M. wrote:

Looking in dict design it seems that is correct, but old seldom used meaning of the word.

</off_topic>

giving the date of the original, may be the translation is right :-) (it's not mine anyway :-)

jdd