On Saturday 07 April 2007 02:31, Lars Marowsky-Bree wrote:
Do not rehash clichés. ("Don't worry, be happy.")
I'm pretty sure that was meant as a joke :)
Anything with more than 10 syllables probably can be scrapped right away, anything with more than 5 words is dangerous as well.
Rhymes are out as well.
The cadences must work and flow.
It needs to be witty and contain some slightly unexpected twist, but still be accessible to everyone cross-culture.
It might be a good idea to reflect on some successful slogans from other companies Pepsi - The choice of a new generation is one of the few I can remember off the top of my head. Through google I can see that they've had many others, but I can honestly only remember that one. To my mind, it's one of the best corporate slogans ever. It's punchy and memorable and looks good in an ad
"I was working on the proof of one of my poems all the morning, and took out a comma. In the afternoon I put it back again."
Oscar Wilde was a witty man. Pity we don't have him as a writer --------------------------------------------------------------------- To unsubscribe, e-mail: opensuse-project+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-project+help@opensuse.org