В сообщении от 4 апреля 2007 Juergen Weigert написал(a):
All these may be nice slogans, but do these slogans qualify as mission statements?
Anything that is just a statement of facts (true or wrong) does not tell much about the why of our daily work.
A mission statement could hint at a goal and may also call for action to achive such goal. It should not give cause for doubt. Superlatives like 'everybody, 'world's most usable' cause me to frown.
Your 'Just works' lead me to this one:
openSUSE - make the machine work.
Oh well, so much for my theory. I still favour 'openSUSE is good for you', but cannot tell why.
Other attempts at defining 'mission statement'? I guess it could also be a long and winding 'we want this and that and do and dont because and thus ...' -- but a short one-liner, that is both a mission statement and a slogan would just be perfect.
I see, how about these:
openSUSE - Change for the better
SUSE acronym means not much for most people and the original meaning is rather boring, that's why I suggest to refresh it: openSUSE - open Stable Ultimate Secure Enhanced // just an example of using abbreviation, needs to develop
openSUSE - Bleeding-edge along with Stability (Bleeding-edge along with Stability - Possible) openSUSE - Uptime 24/7 openSUSE - Revive your computer openSUSE - Fits your needs openSUSE - Works out of the box (Rox out of the box :)