[opensuse-marketing] openSUSE 11.1 coverage
Hi all, Link on my blog here to coverage of openSUSE (does not include the coverage on our own sites). http://zonker.opensuse.org/2008/12/19/opensuse-111-coverage/ Would appreciate suggestions for wider coverage and continued coverage. How can we push this out, for example, to local newspapers with tech coverage? Best, Zonker -- Joe 'Zonker' Brockmeier openSUSE Community Manager http://zonker.opensuse.org/ jbrockmeier@novell.com -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org
Fredag 19 december 2008 17:25:32 skrev Joe Brockmeier:
Link on my blog here to coverage of openSUSE (does not include the coverage on our own sites).
http://zonker.opensuse.org/2008/12/19/opensuse-111-coverage/
Would appreciate suggestions for wider coverage and continued coverage. How can we push this out, for example, to local newspapers with tech coverage?
I think our Netware-loving, suit-and-tie-wearing friends in the local/national/regional Novell (sales? support?) offices could be leveraged to great benefit here. Example: If I send a press release about openSUSE 11.1 to Computerworld.dk, they will delete it instantly - discarding me as a random geek or zealot promoting a useless geeky product of interest to noone. But.. if Novell.dk - national subsidiary of a well known multinational software market player - were to send an official looking press release about openSUSE releases to selected IT-media - I think the media would be much more likely to pay attention - and write about it. Unfortunately, I have a feeling that noone at Novell.dk even knows openSUSE 11.1 has been released. At least they've never even bothered to put a news item on their website or anything. I guess Novell has a heck of a lot of regional offices splattered all over the globe, who could do a lot for openSUSE with very little effort - for example sending out an e-mail to a few news media every 6-9 months. PS: Don't let Novell marketing write such a thing, without running it by some openSUSE people first. We don't have the best experiences with Novell marketing trying to present openSUSE. -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org
On Friday 19 December 2008 18:34:20 Martin Schlander wrote:
Example:
If I send a press release about openSUSE 11.1 to Computerworld.dk, they will delete it instantly - discarding me as a random geek or zealot promoting a useless geeky product of interest to noone.
But.. if Novell.dk - national subsidiary of a well known multinational software market player - were to send an official looking press release about openSUSE releases to selected IT-media - I think the media would be much more likely to pay attention - and write about it.
We have a new press agency, i will ask how they do it. Why a press agency? Well, they have (should have) all the contacts, are recognized by the press, and do most of the work for you. And yes, they ask us before sending "0penSuSE 11 1/3 now in a Red Box - Red Hat fears the Frog!" :-) In Germany this works usually quite well.
Unfortunately, I have a feeling that noone at Novell.dk even knows openSUSE 11.1 has been released. At least they've never even bothered to put a news item on their website or anything.
To be honest: we concentrate on the German and English pages on the release, there is a lot of room for improvement ... But very good point, i will put that on our list. We have an internal newsletter where also all openSUSE stuff is mentioned (really), but this is something different. -- with kind regards, Martin Lasarsch, Core Services SUSE LINUX Products GmbH, Maxfeldstr. 5 90409 Nürnberg GF: Markus Rex, HRB 16746 (AG Nürnberg) martin.lasarsch@suse.de - http://www.opensuse.org -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org
On Monday 22 December 2008, Martin Lasarsch wrote:
On Friday 19 December 2008 18:34:20 Martin Schlander wrote:
Example:
If I send a press release about openSUSE 11.1 to Computerworld.dk, they will delete it instantly - discarding me as a random geek or zealot promoting a useless geeky product of interest to noone.
But.. if Novell.dk - national subsidiary of a well known multinational software market player - were to send an official looking press release about openSUSE releases to selected IT-media - I think the media would be much more likely to pay attention - and write about it.
We have a new press agency, i will ask how they do it. Why a press agency? Well, they have (should have) all the contacts, are recognized by the press, and do most of the work for you. And yes, they ask us before sending "0penSuSE 11 1/3 now in a Red Box - Red Hat fears the Frog!" :-)
In Germany this works usually quite well. Here's Novell's press release covering openSUSE 11.1 launch: http://tinyurl.com/8j8gtg
Afaik this is sent out to many press people automatically. Best M
Unfortunately, I have a feeling that noone at Novell.dk even knows openSUSE 11.1 has been released. At least they've never even bothered to put a news item on their website or anything.
To be honest: we concentrate on the German and English pages on the release, there is a lot of room for improvement ... But very good point, i will put that on our list.
We have an internal newsletter where also all openSUSE stuff is mentioned (really), but this is something different.
-- with kind regards,
Martin Lasarsch, Core Services SUSE LINUX Products GmbH, Maxfeldstr. 5 90409 Nürnberg GF: Markus Rex, HRB 16746 (AG Nürnberg) martin.lasarsch@suse.de - http://www.opensuse.org
-- Michael Löffler, Product Management SUSE LINUX Products GmbH - Nürnberg - AG Nürnberg - HRB 16746 - GF: Markus Rex -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org
Joe Brockmeier wrote:
Hi all,
Link on my blog here to coverage of openSUSE (does not include the coverage on our own sites).
http://zonker.opensuse.org/2008/12/19/opensuse-111-coverage/
Would appreciate suggestions for wider coverage and continued coverage. How can we push this out, for example, to local newspapers with tech coverage?
Best,
-- M. Edward (Ed) Borasky, FBG, AB, PTA, PGS, MS, MNLP, NST, ACMC(P), WOM "A mathematician is a device for turning coffee into theorems." -- Alfréd Rényi via Paul Erdős -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org
Joe Brockmeier wrote:
Hi all,
Link on my blog here to coverage of openSUSE (does not include the coverage on our own sites).
http://zonker.opensuse.org/2008/12/19/opensuse-111-coverage/
Would appreciate suggestions for wider coverage and continued coverage. How can we push this out, for example, to local newspapers with tech coverage?
Best,
Zonker
One other note -- I thought Jason Perlow's article was a bit wrong. Here's my reply: http://talkback.zdnet.com/5208-17924-0.html?forumID=1&threadID=55651&message... http://talkback.zdnet.com/5208-17924-0.html?forumID=1&threadID=55651&message... -- M. Edward (Ed) Borasky, FBG, AB, PTA, PGS, MS, MNLP, NST, ACMC(P), WOM "A mathematician is a device for turning coffee into theorems." -- Alfréd Rényi via Paul Erdős -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org
participants (5)
-
Joe Brockmeier -
M. Edward (Ed) Borasky -
Martin Lasarsch -
Martin Schlander -
Michael Loeffler