openSUSE is whatever you do with it.
For the identity again:
We´re a large and healthy community, that develops _and_ supports a linux distribution called openSUSE. You can use our universal distro for your desktop-PC, your Server, your tablet.... what ever you want. openSUSE is a universal operating system (can everybody find another expression for that, it looks really like Debian.) that you can use in almost all use cases. But there isn´t "just" the distro. With our build service you can create packages for the most popular distributions, like Debian, Ubuntu, Fedora, Red Hat, Mandriva and of course openSUSE. With SUSE Studio you can create your own linux distro, a lightweight openSUSE appliance or just your personally openSUSE installation media.
cheers kdl
Though this is similar to the sorts of things we'e often talked about in various places, it was very useful for me to read this just now. That is such a neat statement encompassing such a lot of the project! I was reading a marketing book today, thinking about branding. There's a picture of an advertisement for Diet Coke, with a list of the "ten reasons people drink Diet Coke" and all of them were "taste" with "just for the taste of it" slogan. This sort of 'one note' campaign has some great qualities, making a very strong connection with people. I look at that picture and remember the theme song from the 80s! But how to do that with openSUSE? I've been mulling this over quite a lot, because the project has so many aspects or branches. I've been thinking about ways to structure themes and strategies around each branch, and each being promoted separately depending on the audience - desktop or server or development tool depending on the context, who is asking, the magazine style or whatever. But the 'anything, everything' idea - " openSUSE is whatever you do with it" could work too. That comment makes me think " makes me think "any color you want" or "whatever you want it to be" ... it fits very well with the Chameleon mascot, changing color to fit any background. So... I'm not sure what my point is here, just some random musings really.....! Helen -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org