Hi Kenneth, i agree with you in general, also see the other thread. When it comes to brand identity when participating in other events i think a generic logo would definitely be best, for our own Conference however (since this is our main event and only once a year), i very much like the possibility to adhere our style to the location and occassion. This would save a lot of work in general because we would be able to create and reuse 1 set of visuals for all events outside our own main conference, while still retaining the flexibility to choose a theme and logo for ourself. Best regards, Hans -- OpenNovations / DevHdR Van Sevenbergestraat 49 2274PK Voorburg Tel +31 6 83578847 www.hcderaad.nl On 2014-11-26 22:42, Kenneth Wimer wrote:
On 26/11/14 21:37, Hans de Raad wrote:
Hi Victor,
again, many thanks for your input!
I have a little input which i would like to offer as constructive criticism: - The font and casting (all uppercase?) make it quite hard to see if the O and the S are actually that, they could pretty easily be read as 0 and 5. I think "oSC" has pretty much always been written like that and perhaps that offers a little more recognizability. - The theme for the conference is: Flexibility through diversity Although i like the one you used, i'd like to stick with the theme we've decided upon. - It severely lacks geekos... :-) On a more serious note, I dont find anything particularly resembling or referring to openSUSE in a visual sense in it. This could also be color or a geeko tail somewhere. I would argue that the logo for the conference itself should not use a logo as it weakens brand awareness. A logo should and can be used in and/or around the materials in which the conference logo but I would not suggest to make it a requirement to include the logo or some part of it in the conference logo.
In addition, I would add that it is not always necessary to have a different logo for every event. It is LOT of work and again, weakens the brand. For important events or such as this I think it is needed but it should not be a rule for every event.
-- Kenneth Wimer SUSE LINUX Products GmbH, GF: Jeff Hawn, Jennifer Guild, Felix Imendörffer, HRB 16746 (AG Nürnberg) Maxfeldstraße 5, 90409 Nürnberg, Germany
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