On Thu, 2010-03-18 at 15:25 +0100, Andreas Jaeger wrote:
On Thursday 18 March 2010 15:11:51 Javier Llorente wrote:
[...] I am not 100% convinced that the wiki is the right format for oWN.
The wiki is used to edit the oWN - this could be done elsewhere as well.
I think that was mentioned in a meeting a couple of meetings ago that there would be some investigation into looking at other CMS service. Its something that should definitely be looked into, just for comparison purposes at the very least.
Currently I read on opensuse-announce an email with some topics but not all of them.
Let's look at the latest Fedora newsletter, I'll forward it to the list as reference: * It is a bit longer - let's not get scared by this, this will come as the editor team grows and OWN gets really popular. * It contains all headlines and not only some - my advise, let's do the same * It contains the complete content and not a pointer to the Wiki - I propose to do the same (and also publish the full contents on news.o.o instead of a pointer) * It contains an "Upcoming Events" section that looks a bit further than ours. Are we sure that the OWN list is complete? * It seems to contain sections for specific areas by editors. I would love to see a packager report regularly about packaging changes etc. So, recruiting some people that collect information what's going on in their teams and presenting it.
Do you read other newsletters that could inspire OWN? Let's not copy anybody else's concept but let's look for great ideas - from the marketing team and also from other projects!
Andreas
The thing about the announcement of latest OWN releases, for me, is that it doesn't sell. It doesn't pop. And if I do decide to click on the link (as a reader receiving the announcement) because of some interesting topic, I find that I end up having to click 2-3 more times before I get to the article I wanted to read. As Sirko correctly points out, the most important thing is content. And as editors, you need to determine what bring up front that will pop out to a prospective reader and get them to "buy" your publication. When I visit OWN, nothing pops out on initial view. I have to do a lot of scrolling before I *might* find something of interest to me. Delivery of the announcement makes as much difference as content does too. What we have in announcement is very simple. It assumes that everyone is interested in reading OWN on a regular basis, and there should be no assumptions ever when trying to sell yourself. Looking at AJ's example from the Fedora newsletter, I found myself wanting to read that one more. it was more exciting because most information was up front. Not only that, but the content of the information was interesting. I get email almost daily from ZDNet with their compilation of the day's articles. It's delivered in html in newsletter format, and because they put the most interesting topics into the subject line itself plus organize within the email, I find myself browsing that email (even daily) just to see if there's something of interest to me. Dress for success. You need to dress yourselves up to make yourselves more attractive and considered more professional. When you do that, you will not only attract more readers, but you will also attract more contributors. Consider also engaging and building up a corps of writers who can write dedicated content for OWN. Those are my independent observations. Bryen Yunashko openSUSE Board Member openSUSE Marketing Team Lead GNOME-A11y Community Team Member -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org