On Mon, Aug 17, 2009 at 9:43 AM, Fabrice
imho that's for sure a fun idea and an interesting idea for a marketing target
We should add this to the marketing page under a suggested promotions area.
In the next year, I'd like the ambassadors and marketing team to take
a more active role in deciding what items to purchase and give away --
also with the caveat that what we buy (stickers, t-shirts, etc.) means
money we can't spend on other things (travel, sponsorships, DVDs,
etc.).
We should look at items like this:
* Who are we targeting? New users? Contributors?
* What's the purpose? Fun, brand awareness, education, etc.?
* What impact will it have?
* Is it worth the money we'd spend and the time it takes to produce?
Note that new items not only have a dollar cost but also a time cost
in getting new materials produced. On average, any new item probably
winds up taking between four and eight hours of meetings and other
time to get those produced (telling marcomm what we want, approving
designs, etc.)
Best,
Zonker
--
Joe 'Zonker' Brockmeier