On Mon, Apr 13, 2009 at 2:51 PM, Stephen Michael Kellat wrote:

openSUSE: Lizard Powered, Human Usable

I like this one a lot on first impression. Others? Best, Zonker -- Joe 'Zonker' Brockmeier openSUSE Community Manager: http://zonker.opensuse.org Blogs: http://blogs.zdnet.com/community | http://www.dissociatedpress.net Twitter: jzb | Identica: jzb http://identi.ca/group/opensuse/members -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org

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On 4/14/2009 at 12:21 AM, in message <49E389CD.5080801@fastmail.net>, Stephen Michael Kellat wrote:

openSUSE: Lizard Powered, Human Usable

This is extremely nice. I think I will use this as my signature :-) -- Sankar -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org

On Tue, Apr 14, 2009 at 9:33 AM, Kevin "Yeaux" Dupuy wrote:

On Mon, 2009-04-13 at 14:40 -0400, Joe 'Zonker' Brockmeier wrote:

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If you had one sentence to sum up openSUSE, etc., what would you lead with?

I like the first suggestion of Stephen's (openSUSE: Lizard Powered, Human Usable).

We used to use "The world's most usable Linux" which I like a lot (and personally think is true ;-) ) or  "Linux for open minds", which was chosen as the official project slogan a few years ago.

Of course, if you want to get people to flock to our project, simply use the slogan "openSUSE: We've got Kevin Yeaux!" ;-) -- Kevin "Yeaux" Dupuy openSUSE Member www.twitter.com/KevinDupuy

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Hi all, Don't forget that there is already an extensive list of slogan here : http://en.opensuse.org/openSUSE:Slogan Some of them are really really good. Also, add yours to the list so they don't get lost :) I personnaly like "openSUSE - Wanna see my lizard?", but "Lizard Powered, Human usable" is also very good in my opinion. R. -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org

Hello, I liked openSUSE: Lizard Powered, Human Usable ou also openSUSE: Keeping It Simple, Lizard On Wed, Apr 15, 2009 at 15:03, Jim Flanagan wrote:

Joe 'Zonker' Brockmeier wrote:

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Hi all,

Getting set to make a new round of t-shirts - Jakub has come up with a great design, but I'm not so sure about the tagline. He's used "free your mind," which I'm not sure is our strongest message.

On the retail box, we have a tagline of "Everything you need to get started with Linux," and of course there's always "Have a lot of Fun!"

If you had one sentence to sum up openSUSE, etc., what would you lead with?

Best,

Zonker

Here are a few more, if its not too late.

openSUSE OPEN

openSUSE openPOSSIBILITIES (this may need to be stacked)

openSUSE openSAYS ME

JF -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org

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openSUSE: Lizard Powered, Human Usable So, I'm sorry for interrupting this interesting discussion, but since not everybody in this list is native english speaker (neither am I, btw =), but I've been learning english for 15 years), this slogan (seeming to be on top of the chart) needs some more clarifications.

The main idea: it does not fit the marketing purposes at all. The word "usable" means, that it is not easy for everyone to use it, so it just CAN be used, but not just USED. The underlying idea is that openSUSE was designed and used by/for not-humans and now there is a POSSIBILITY for humans to SOMEHOW use it. This is a really bad idea for promoting or other marketing actions. So I suggest to modify this slogan slightly to improve the underlying idea: let this be something like openSUSE: Powered by Lizards, Used by Humans or anything similar of this type, like openSUSE: Powered by Lizards, Designed for Humans or something else you can suggest. -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org

Onsdag den 15. april 2009 17:15:43 skrev Joe 'Zonker' Brockmeier:

2009/4/15 Александр Мелентьев :

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openSUSE: Powered by Lizards, Designed for Humans

Good one - any thoughts? Improvements?

One thought that comes to my mind whenever openSUSE marketing is discussed, is the total detachment of marketing from the actual product >:-) ZMD (10.1+10.2), KDE 4.0 pushing (11.0), and non-working kbluetooth, cd- burning, compiz, amarok2 etc. (11.1), constantly changing updater applets (every release from 10.0->11.1) and other major risktaking and blunders in recent years are not what I consider "designed for humans". I'd really like for the openSUSE project to finally set some clear and realistic goals and decide what we will and will not do - and then bring the marketing effort and the development/product priorities into alignment. If openSUSE is supposed to be a toy for geeks, let's be honest about it, and not think up slogans that have nothing to do with reality. And if openSUSE is actually supposed to be productive, working, easy to use and gaining marketshare beyond geeks, then development decisions/priorities should reflect those goals. A while ago a discussion about distribution focus was being prepared, which filled me with hope that something would be done which really mattered, but nothing has happened so far... I'd like to see http://en.opensuse.org/OpenSUSE_Distribution_Focus -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org

On Donnerstag 16 April 2009 11:23:25 Lars Vogdt wrote:

On Mittwoch 15 April 2009 17:49:05 Martin Schlander wrote:

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If openSUSE is supposed to be a toy for geeks, let's be honest about it, and not think up slogans that have nothing to do with reality.

openSUSE Designed for Lizards Powered by Humans

Not so destructive (-: openSUSE: May the lizard be with you -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org

On Wednesday 15 April 2009 10:15:43 am Joe 'Zonker' Brockmeier wrote:

2009/4/15 Александр Мелентьев :

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 openSUSE: Powered by Lizards, Designed for Humans

Good one - any thoughts? Improvements?

Just little permutation: openSUSE Designed for Humans Powered by Lizards - 3 short lines allow bigger font that is readable from distance. - it seems more important to underscore that is designed for humans, as special meaning of Lizards is not well know outside openSUSE, so message would look like: openSUSE Powered by xxxxxxxxx, Designed for Humans instead of: openSUSE Designed for Humans, Powered by xxxxxxxxx I don't know what other do, but I tend to focus on the begin of sentence and top of the article, and if that is not compelling, the rest has no chance to enter the focus. -- Regards, Rajko -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org

On Wednesday 15 April 2009 02:01:15 pm Александр Мелентьев wrote:

Since people usually see the sentence at a whole, it has been proved that first and last words of the sentence get the main focus at first glance (similar to reading a single word, where you see first and last letters first and all other letters later). So usually advertisers put the most attractive word in the end: not "Free glasses to BUY", but "You can buy glasses for FREE", cause "free" is attractive for clients. Look at Ubuntu: they have very good slogan, where humans get the main focus, standing in the end of sentence ("Ubuntu: Linux for human beings")

So, your slogan fits better for promoting Lessons for Lizards instead of openSUSE: you have a right idea, but messed with realisation ;)

It is intersting comment. I know that here "FREE <whatever>" is used all over the place, and probably with the a reason. Of course something written as "FREE <whatever> BEER" will pull attention to FREE ... BEER just because those 2 words are written to be be seen first. We evaluate bigger objects first, it is good way to survive. It is hard to find words long enough to "measure" what I do. On repository listing attention really catch first few letters and then goes to the end. It seems that evaluating size of objects is before analyzing details, and due to inertia eyes stay longer on edges. Left to locate and focus, last to change motion from left to right back to the begin. This doesn't work that way for the sentence in a mail, it is toolong to capture at once, but it works fine with 2 words in the row. I'm not marketing guy (no formal education) so my observations are just that, mine. -- Regards, Rajko -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org

openSUSE: Keeping It Simple, Lizard

It made me laugh. I'll vote for this one because I think it draws attention not only to itself but to some elements like "Lessons for Lizards" and it's easy to explain a few things to someone who asks you , like 'developers have the KISS principle: Keep it simple,stupid' ,but the openSUSE community cares about devs AND final users' or 'We have a cookbook called Lessons for Lizards' or something else within the openSUSE project. Remeber: taglines in German or any non-widely spoken language may cause people not to buy the shirt -- myself included, supposing that translators can get one of these :) -- since not everyone speaks German and this may be embarassing because someone could ask 'why did you buy something you don't understand?'. -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org

2009/4/15 Joe 'Zonker' Brockmeier :

Just a note - at the moment, these are for giveaways at shows, etc., not for sale. We probably should see about putting them in the store, but it's been a bit neglected.

I was given 2 shirts as a 'bonus' for 2 translation rounds, so it was a kind of giveaway ;-) Have you thought about white cloth for the t-shirts? (I know only black ones) OFF-TOPIC:The 'powered by lizards' thing remembered me of one class in which my professor put a simple, but funny scenario: if you don't know how computers work then it is all gremlin-operated. There are these small beings carrying your characters onto the monitor, jamming the printer, reading the CD drive and messing up with your files or formatting the hard-drive when you forget to update the anti-virus. Surreal but true in some *very special* occasions (aka help-desk) -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org

On Thu, Apr 16, 2009 at 11:15, Javier Llorente wrote:

On Monday 13 April 2009 20:40:29 Joe 'Zonker' Brockmeier wrote:

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Hi all,

Getting set to make a new round of t-shirts - Jakub has come up with a great design, but I'm not so sure about the tagline. He's used "free your mind," which I'm not sure is our strongest message.

On the retail box, we have a tagline of "Everything you need to get started with Linux," and of course there's always "Have a lot of Fun!"

If you had one sentence to sum up openSUSE, etc., what would you lead with?

"Lizard inside" or maybe we could include green as part of the slogan... "openSUSE, the green Linux"... Some months ago I told a classmate about openSUSE, showed her de.opensuse.org and the first thing she said was oh this is very green! She liked it.

Greetings, Javier

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Best,

Zonker -- Joe 'Zonker' Brockmeier openSUSE Community Manager: http://zonker.opensuse.org Blogs: http://blogs.zdnet.com/community | http://www.dissociatedpress.net Twitter: jzb | Identica: jzb http://identi.ca/group/opensuse/members

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The lizard inside really made me laugh, it's a nice slogan. I think we are becoming to focused on the lizard part because to know the lizard from openSUSE you already have to know a bit about it. The green part is nice, specially if the color is part of the t-shirt. The main problem is that green is the enviroment so the green Linux looks like it's more environment friendly than others. All the best Alex -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org