On Monday 23 Aug 2010 10:16:26 Jos Poortvliet wrote:
On Tuesday 17 August 2010 13:19:23 Graham Lauder wrote:
The principle job of marketing is to create "Brand Awareness", it could in fact be argued that it is it's only function and anything else that a marketing team does, goes back to that simple statement.
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Remember that this not about what we as a community like, it's about how we get a better branding impression and thus increase brand awareness.
Your mail is too long, bullet points dude ;-)
Hah! a pox upon your modern 15 second sound bites. It is sad that we have lost the ability to communicate for longer than a TV ad break or 140 characters or however many the accursed twitter allows. :D
Otherwise, it IS a good analysis, and I think it makes sense. But (here it is) if your idea is basically to change the look and feel of openSUSE, I think now is a bad time. First we need the conference and finish the strategy, then it might even come natural - 'new direction, new look'. You're just 3 months to early :D
It is never too early to keep in touch with your market
Also note that we need a (open)SUSE foundation which owns the brand if we want to change our name to SUSE - it is trademarked by Novell.
Fair enough, then like anything we have to bring them onboard, make the case for change and make it so persuasive that they will see the rightness of it and back it too the hilt.
Finally, I really think we've got to cover our bases before we venture in the bold lands of changing brands...
Cover what bases. There are no bases to cover, we haven't got off home plate. The opposition has pitched, now, we can either smash the ball outta the park and make people notice us or drop the bat and scurry back and hide in the bunker to strategise some more. Oh and I did an approval rating survey at a local LUG on the packaging of 11.3 vs 11.1. 100% in favour of the OpenSLX packaging. Well done them. Cheers GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html OpenOffice.org Migration and training Consultant. Ambassador for OpenSUSE Linux on your Desktop INGOTs Assessor Trainer (International Grades in Office Technologies) www.theingots.org.nz -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org