Marketing, Marketing and Marketing.... to get us known everywhere....that's what is missing, not focusing only on internet presence. How....(imo)....via the traditional models....Leaflets, Flyers, Pamphlets and Posters. Let me share an experience, I was part of the organization committee of the Software Freedom Day Singapore. And although I wanted to have an OpenSuse booth, I didn't have the time for everything, and I mean, to design the material from scratch. I did a search and couldn't find anything. But Team Ubuntu Singapore....oh man...they have it all!!! And it was as easy as visit their website and download what they want...Flyers, Leaflets, Banners, Posters, Pamphlets...everything!!! And of course, the veneered Ubuntu Stickers and Ubuntu DVDs, they got them from their HQ. For them it was a success...for me...mmm, how do you call it....(Green) Envy, maybe... So why not to organize a contest to get all this covered. Kind of an Event Marketing Kit, and be ready for the next event near us! These should not only mention Opensuse's Features...but what else is inside (applications). What do you think? Regards, Hekkro Joe 'Zonker' Brockmeier wrote:
On 10/22/2008 06:58 AM, Stephan Binner wrote:
Hello,
without doubt the current MS Windows users are the biggest chunk which we can and want to make switch to openSUSE. But IMO we are are not targetting marke- ting and development efforts to that goal enough. We have some good pieces in place or development like InstLux[1] or Mango[2] and some (rather thin) docu- mentation [3,4] but we can and should do better as others do a better job [5].
So any idea what are we missing, how to reach and help Windows users better (this can be also feature requrests for future distro releases like [6])? :-)
Do we, in the marketing area, want to get involved with feature requests?
I'm thinking that's a bit of feature creep, in terms of what the scope of -marketing is, but I'm interested in feedback.
(OTOH, we might want as a group to research what features users most want.)
Best,
Zonker
For inspirations maybe also have a look at what Apple and its user community are doing with the "Apple Switcher" campaign, tutorials and help sites.
Bye, Steve
[0] http://www.benkevan.com/blog/switching-from-windows-to-linux-what-you-need-t...
[1] http://en.opensuse.org/Instlux [2] http://en.opensuse.org/Mango [3] http://en.opensuse.org/How_to_migrate_from_Windows [4] http://en.opensuse.org/Application_Equivalents [5] https://help.ubuntu.com/community/SwitchingToUbuntu/FromWindows [6] https://features.opensuse.org/?rm=feature_show&id=305308
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