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On 08.04.2015 18:13, Hans de Raad wrote:
"Computer enthusiast" is our target market. People who aren't computer enthusiasts simply don't use our products. Agreed?
Henne, what would be your suggestion for the segmentation?
I have none as I haven't invested time into this. In general it's always a good idea to come up with a marketing plan that targets segments which
* we can identify (demographics, behavior, lifestyle, interests etc.) * we can measure (size, evolution, responsiveness) * we can easily reach (which media do they consume, which conferences do they visit etc.) * should not change too quickly
How would we move ahead and approach these more targeted?
You would think about what you can do for the segment and what they can do for you. Then, in our "field", you go ahead and try to create win-win situations.
- -- Henne Vogelsang http://www.opensuse.org Everybody has a plan, until they get hit. - Mike Tyson