On 08.04.2015 19:56, Cornelius Schumacher wrote:
On Wednesday 08 April 2015 17:06:21 Henne Vogelsang wrote:
On 08.04.2015 14:32, Cornelius Schumacher wrote:
"Computer enthusiast" is our target market. People who aren't computer enthusiasts simply don't use our products. Agreed?
Agreed. The one thing, where I would see a need for clarification is targeting developers. That's something which comes up quite a bit (although it doesn't in the strategy document). But I don't think we reach these people.
I think we do next to nothing for developers in our 'marketing'. That might be the reason we don't reach them ;-)
Anyway segmenting our target market is something that requires thought, research, comparison and in the end benchmarking. This isn't something you should do in between a couple of mails.
We should try to get a couple of people together at oSC15 and see if we can make this fly. Who would be interested in creating a marketing plan?