On Sat, 2010-06-12 at 14:21 +0200, Henne Vogelsang wrote:
Hi,
On 11.06.2010 17:28, Andreas Jaeger wrote:
What else can we do better next time? What did we do great this time?
1. Think about the benefits for the people you release it too and emphasize that in the announcement. You're trying to sell something here :) No one is interested in OBS, everybody is interested in what it can do for them. You need to explain this in simple, short sentences without too many details. The hanky is not squishy. The hanky protects your nose. The Ferrari is not fast, the Ferrari is freedom on wheels.
2. Have less paragraphs and use more connecting text. We are trained to stop reading if there is a paragraph. They are a very powerful thing in text and you should use them sparsely. You have around 500 words and 10 paragraphs.
3. Screenshots, Buttons, Banners. Humans are visual animals. Jonna learns shapes and colors before reading right? We need to see things to believe (buy) them.
Henne
-- Henne Vogelsang, openSUSE. Everybody has a plan, until they get hit. - Mike Tyson
There's a number of ways we can look at what was successful and what was not successful about this campaign, and whether this campaign is still on-going. For me, OBS is and always will be an on-going campaign. I think we did a reasonably good job of crafting our message and determining who our focus audience is. We didn't succeed very well in delivering that message... yet! :-) But because this is an on-going campaign, I don't think we failed yet. Our focus was on 1) letting our own community know that 2.0 is here! and 2) spreading the word to people outside our community (i.e. developers and packagers.) For the second item, version number was irrelevant, we simply needed to make sure they knew it was there. However, in hindsight, I think what we needed to do more of was make sure the service (whether as a hosted service here in our Project or elsewhere) was there so that new users of OBS would use it by default. We need to focus not just on spreading the word but also seeking out opportunities where OBS can have its homes to be hosted on. People won't necessarily walk all the way over to OBS in our Project if they're not in the Project already. But if we bring it TO them, then there's a better chance of getting them to use this. So, let's next focus on opportunities. And yes, we need to do more screenshots, walkthroughs, tutorials, and materials (i.e. brochures that can be distributed at events, presentations, etc.) Additionally, Andreas and I talked briefly about a long-term goal to set up some kind of an OBS University. This will not only attract existing devs and packagers, but also entice new devs and packagers who have always wanted to try packaging but never quite knew where to start. OBS can be positioned as both a place to have improved quality of service for existing users as well as breaking new grounds for new users. And I re-iterate that an OBS campaign has to be considered long-term and not just release-based. We're not going to adopt new users enmasse overnight. :-) Bryen M Yunashko openSUSE Board Member openSUSE Marketing Team lead GNOME-A11y Outreach lead -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org