On 08.04.2015 14:32, Cornelius Schumacher wrote:
Of course you can debate the method and the accuracy of the data, but I think it gives some interesting insights.
I find his methodology more than, how to put this gentle, "questionable"? :-)
Linux enthusiasts is a target audience where we can shine with our mix of making things simple (e.g. YaST) and providing powerful tools (e.g. OBS). It might be worth to consider that in our marketing and strategy more.
Our current strategy and marketing already tries to "cater to users who are interested in computers and want to get work done, experiment or learn." So does nearly all of our messaging IMHO.
"Computer enthusiast" is our target market. People who aren't computer enthusiasts simply don't use our products. Agreed?
I think we need to further segment the 'computer enthusiast' market and find smaller segments to address more aggressively...