Mailinglist Archive: opensuse-marketing (277 mails)

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[opensuse-marketing] Guerrilla! It has started!
  • From: Nelson Marques <nmo.marques@xxxxxxxxx>
  • Date: Sun, 31 Oct 2010 21:47:12 +0000
  • Message-id: <1288561632.6075.15.camel@xxxxxxxxxxxxxxxxxxxxxxxxx>

Dear people,

Despite I'm a lunatic, I do have cool ideas once in a while. I've spoken
with a small number of Portuguese speaking enthusiasts from our
community and behind 'closed doors' we organized and pushed in a small
guerrilla campaign which isn't in any way associated to openSUSE
official sub-projects to diffuse the message: openSUSE is a cool and fun
alternative to proprietary software.

Why the secrecy around this... because given the latest issues regarding
RTFM and polemical blog posts, I believe that this initiative should be
under wraps, specially given the sensitivity of some people. The very
same initiative is being conducted only in Portuguese speaking countries
(Brazil and Portugal) as a test pilot for this more 'obscure' technics.

Though we have established a small mechanism and some 'key' members of
our community are willing to help giving 1st line support to new users
(since we are only testing this on Portuguese speaking populations, we
need Portuguese speakers only), we can get some feedback from this.

This test pilot will be conducted until the release of 11.4, by that
time we will either continue with the current strategy if proven to
work, or we will even become more agressive with it. For it we need
metrics to measure our efforts. As our communication (also developed
under wraps and sensasionalist, and in no way related to openSUSE
project or openSUSE marketing) is directing users to #opensuse-pt we
will have a sort of quantitative information available. This might not
be enough, so I could use metrics from the official infra-struture like
number of hits from Brazilian and Portuguese IP's to measure if we're
actually having some impact and how it's working out.

Where can we find these metrics? Don't bother asking what we're doing,
because for now, it won't be said. Upon the release of 11.4 we will open
the game to everyone :)

Peace.

nelson

PS: as a side note, I would like to thank to the people involved (which
don't have a face or a name) and have shown outstanding support and
commited themselfs to help a possible wave of newcomers into
#opensuse-pt.

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