Mailinglist Archive: opensuse-marketing (277 mails)

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Re: [opensuse-marketing] Fwd: [opensuse-artwork] Some notes from the artwork BoF at the openSUSE conference
  • From: Helen <postmodernhousewife@xxxxxxxxx>
  • Date: Thu, 28 Oct 2010 08:56:04 +1100
  • Message-id: <AANLkTinyukPws-Ne67cyp8TxvRdMio62pqKbS4GOftQf@xxxxxxxxxxxxxx>
Guidelines are an obstacle for innovation ;)

Yes and no. There are always real limitations - ink, pixels, formats
and other physical requirements. I was quite surprised when the
printing limitations on the conference Tshirts were described late in
the design process. These sorts of things need to be known to
designers who will work within them.

Creatively, limitations can also be inspiring. Think of the Haiku - a
few syllables in strict order. Or the longer Sonnet form of poetry. Or
the musical forms like a Rondo. Working up against the boundaries of a
format can actually allow an artist to be creative in surprising ways.
They force you to get the most out of your creative capacities - in
the haiku, every word, every part of that word, must be loaded with
meaning - there is no pages of adjectives and adverbs. Artists
regularly limit their palettes to create unity and consistency
throughout a work.

I'm sure there's room for innovation that bounces off guidelines, too.
If we have a set of design with a very consistently organized layout
of logo and geeko on glossy green which are familiar to people, then
suddenly they see the very same layout, with the same shine and same
typeface - but it's a clockwork geeko on a Steampunk brown and brass
color scheme - it's going to be very surprising, because of the
contrast with the standard. If the usual design is constantly
changing, there's no impact when things are different.

cheers

Helen
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