Stefan Hundhammer wrote:
On Monday 11 February 2008 15:53, Aaron Kulkis wrote:
But who goes to the bookstore looking for SOFTWARE?
Nobody has given a satisfactory answer to that question.
Actually, here in Germany, this used to be pretty common, in particular for everything related to Linux. IIRC we made a large proportion of our box sales with that book store channel. This might have to do with sciense book stores in university cities having some tradition in selling books about Unix and X11.
That's great for the limited academic community, in which a "college book store" is more like a small department store, selling calculators, items for dorm rooms, and sweatshirts, jackets, bumper stickers, coffee cups, and anything else that has a college logo on it. Away from a college campus, however, book stores sell books and magazines, and optionally, music. While getting college students IS important, you have a LOT of people who are not in college, but who are also good prospects for
But times have changed, and most people buy software in electronics megastores where the salespeople rarely know anything about those colorful boxes they sell (unless it's the latest hottest game, of course, because they are already almost finished with it).
Exactly. And they carry products which are meant to be sold at "computer stores," not "book stores". -- To unsubscribe, e-mail: opensuse+unsubscribe@opensuse.org For additional commands, e-mail: opensuse+help@opensuse.org