Mailinglist Archive: opensuse-project (325 mails)

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Re: [opensuse-project] Project name and logo discussion
Le 2019-06-05 12:45, Mathias Homann a écrit :
Am 2019-06-05 12:02, schrieb Richard Brown:
On Wed, 5 Jun 2019 at 11:59, Marcus Meissner <meissner@xxxxxxx> wrote:

> I am sure that a name change and the new build foundation will get some media
> buzz around the globe. So we probably might even get much more attention than
> we got in the last few years and we might profit from that attention, too.

I second this view.
It may not be representative at all, but most of the people I have talked with at FOSS events in the last 3 years are in two categories: they don't know openSUSE at all (or have barely heard about it) OR they know it by the name of SUSE and use both names for the same things. So, from my perspective, changing the name of the project will help to clarify the situation *a lot*.

But we will lose most of our (non community) users.

The "buzz" will be the same as with RandomNewDistro, one article and
then gone in the wind.

No sure. If we make a proper, intensive and on the long term marketing campaign. Most the people that will write the articles you mention already know about openSUSE and are able to make the difference between a teenagers new useless distro and a huge project like openSUSE.

The brand is the most important part on keeping the distribution alive.
Throwing it away means throwing the distribution away, sorry.

that's a rather pessimistic view. If we do decide to change the
Project's name, I'd expect we'd continue using the openSUSE brand for
the distributions for at least a transitional period of a few years,
which should give us the benefit of both attracting attention through
the new name AND not alienating our existing users and contributors.

| sed -e 's/pessimistic/realistic/'

I agree with Richard. Don't forget that if we go this way, there will be several steps in the overall name changing process, each one being a new good reason to make communication campaigns.
Creating the fundation with the new name and still using openSUSE for the distributions will clearly mitigate the issues you've mentioned. Then, slowly, we can switch some parts of the project to the new name.

Am I really the only one on this list to realize that the four letters
"SUSE" have been a household term for over 25 years now? And we want
to throw that away WHY exactly?

do you think that ... lets say Volkswagen would change their name to
... "peoplevehicle" for some reason?

I don't think the comparison applies here. Car brands are already independent entities, they don't need to rename them. We are not fully independent at the moment. Like any living being, a new name is the first and essential step toward self existence.

--
Sébastien 'sogal' Poher
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