Mailinglist Archive: opensuse-project (539 mails)

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Re: [opensuse-project] Proposal for adapting the trademark guidelines
On Mar 07, 11 21:05:31 +0100, Cornelius Schumacher wrote:
On Friday 04 March 2011 11:19:38 Jean Cayron wrote:

=== Publications ===

If you want to include all or part of an openSUSE Mark in the title or
subtitle of a publication such as a book or magazine, you should seek our
permission (see "Contact Information" below to request permission).

I'd suggest to say 'name' instead of 'title' here. Maybe that makes it
clearer. Giving examples 'such as a book or magazin' is very helpful to
learn what is included. Why not also give an example of what is not
included. Something like this: 'You can use the openSUSE Mark in e.g. a
title of review inside a magazine'

The general idea we should convey is this:

If a publication clearly talks about openSUSE in third person, it's fine.
If a publication can be understood to represent, contain, be part of openSUSE,
then they need approval.

'you should seek' is not really compulsory, is it? -> 'you need'

I thought that "use openSUSE trademark in the title of a publication" clearly
expresses that.

What a publication exactly is, is not always clear.

Say you have an online forum, and attract readers by saying

'openSUSE 11.4 is out!
We'll show you around,
click here for tips and tricks'

in huge letters on your landing page. You might argure, this is only the
title of one of the articles in a weekly magazine... But openSUSE might
argue, that you misuse a brand name in order raise your hit counts.


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