G'day all, Just a couple of general thoughts about project naming, since OBS got a mention and I'm presently confused about Bretzn.... Weird spelling, capitalization and punctuation. As a writer, it's a pain in the neck! I understand that people want to create a unique, memorable name, and use the typeface to create a brand, but this is counter-productive if it's too easy for others to get it wrong. So people need to think about how others might spell the name and will they care - will we get an email from a dozen people on a development team when we write 'EzyApp' instead of 'Ezy-APP'.? For example, Linux Format, an excellent publication, had every instance of openSUSE spelled with a capital 'O'. When I raised this recently on the forum - about openSUSE always being correct - I was told it was a petty, meaningless thing to worry about; and that years of English grammar outweighed branding, and they'd put a capital at the start of the sentence, thanks anyway. (I should add those were comments from readers, not magazine representatives). It needs mental effort (and sometimes a check on the wiki) to write the correct format or risk 'getting it wrong' - we should make it easy for people to get it right. Google mostly ignores punctuation, but that's also unhelpful in other ways. A search for edu li-f-e didn't have openSUSE anywhere in sight. Using one-word names that are used for something else makes a google search very useless! Sure, we then stick 'openSUSE' in front of it and hopefully come up with the project we are looking for. Anyway, Edu Li-F-E is one that I'd really like to see changed to something simpler and 'cleaner' looking in print. With most of our existing projects I think they are too established to change, but as new things are being developed, I hope we might encourage people to think about these aspects too - not only something unique, but also straightforward and easy to 'get right'. Capitals at the start of words, or at the start of word abbreviations is reasonably easy - eg, AppStore as in ApplicationStore - and all caps, such as KDE is easy. Insisting on lower case at the start of a word can be problematic, though with iPod you'd think people would be used to it - and varied use of caps and lower case is difficult. Any sort of punctuation is a pain, because you have to remember it as a 'dash', and sometimes you need escape codes and sometimes it can have other meanings... overall, bad idea. While I think of it - Maybe if you're German, maybe Bretzn isn't a good choice, but it's at least straightforward and memorable to me as an English speaker, and it gives me a bunch of openSUSE/Bretzn google hits straight up. Win! Anyway, I know we have more pressing matters right now with 11.4 on the way, but I just wanted to share those thoughts! cheers, Helen -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org