This morning, prior to the meeting in #opensuse-marketing, Bryen, Matt, some others and myself were talking about some of openSUSE's messaging; a discussion I feel should be taken onto the mailing list :) The original question I posed was: Who is openSUSE competing with? To which Bryen replied "Ubuntu for now", in my humblest of opinions, I feel this is slightly off-mark. It relies on Ubuntu converting Windows and Mac OS X users and then somehow wooing their users away. Reviewing Ubuntu's messaging, an end-user would likely never realize: what Linux is or that there are different flavors of Linux out there! Digging into Ubuntu's messaging they *never* refer to Linux as far as I can tell, but rather pitch the "ease of computing", etc. Additionally, Ubuntu really stresses a GNOME-centric desktop, which means one of openSUSE's core strength's (a great KDE setup) is moot. I don't claim to have answers or any good suggestions, I'm just curious about our current marketing messaging and how it addresses non-openSUSE users. p.s. when is Novell hiring a replacement for Zonker :P Cheers, -R. Tyler Ballance -------------------------------------- GitHub: http://github.com/rtyler Twitter: http://twitter.com/agentdero