-----Original Message----- From: Gerald Humphreys [mailto:gerald.humphreys@gmail.com] Sent: Monday, November 28, 2005 01:52 To: Suse-Linux-E Subject: [SLE] OT: Advertisements
Good day all
whats the best way to advertise. I want to give linux lessons. Just dont know how i will go on about the advertisement.
Regards Gerald
--------------------------------------- Shall I compare thee to a summer's day? Thou art more lovely and more temperate: Rough winds do shake the darling buds of may. And summer's lease hath all too short a date:
William Shakespeare
--------------------------------------- Shall I compare thee to a summer's day? Thou art more lovely and more temperate: Rough winds do shake the darling buds of may. And summer's lease hath all too short a date:
William Shakespeare
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*** DEFINE YOUR MARKET **** Spend your advertising money on media that gets in front of those who could be your students. That means -- if your market is local, find out what your potential students see and read. How many 'eyeballs' does a free paper get, how many by the local newspaper, how much 'mind share' will you find for the word 'Linux' if you advertise on radio or TV -- what word does have 'mind share' and relates to those in need of Linux? How about reaching those who may send students to you, i.e., Jr Hi school leaders, businesspersons who will tell you who should be doing a better job! If you want to teach business persons, they must know they want what you offer. Don't go with the idea that you can educate them to their need then fill it. Although this is below marketing 101, it is worth more than the price of this email. Lonn