First thing to remember - approaches and results are going to vary some by geographic area. I'm on the eastern seaboard of the US, where the out of work computer population is extreme. Of course, many of them fall into the category of graduates of "Joes pawnshop and school of computer programming". That particular phenom is responsible for a LOT of problems, number one being that so many users have been burned by them that you have to prove you're not an idiot before they'll even consider calling you, which is why the conventional advertising wisdom won't work for you. DO NOT just blow some money on an ad in business review or something - the response rate is near zero on that. Ditto yellow pages ads. You need to present the fact that you're not another damned moron in the same breath that you introduce yourself, or you aren't going to go anywhere. Here's an idea that's worked great for me - throw a free seminar at the local library or college, something useful like "protecting yourself from viruses - a technical discussion" (It's depressing how few people understand that they can get nailed just by using IE on the wrong page.), or even better - "Sharing one cable modem connection without requiring multiple accounts" (A LOT of your target audience will jump for that one!) Pick a buzzword that's been getting a lot of play in your locale, and put together something in depth. The week after the local CompUSA stopped selling almost all wired network parts in favor of wireless, I got an amazing response from "Why wireless networks can get you sued". (A discussion of the usually brain dead security implementations and what happens when your clients' personal info winds up on every computer for a half mile around.) Make sure you have a stack of business cards on the table at the back of the room, and maybe a few copies of your CV (if it's impressive, if it's just your school transcript, forget it). Good luck. Mike- On Mon, 28 Nov 2005 02:26:38 -0500, you wrote:
-----Original Message----- From: Gerald Humphreys [mailto:gerald.humphreys@gmail.com] Sent: Monday, November 28, 2005 01:52 To: Suse-Linux-E Subject: [SLE] OT: Advertisements
Good day all
whats the best way to advertise. I want to give linux lessons. Just dont know how i will go on about the advertisement.
Regards Gerald
--------------------------------------- Shall I compare thee to a summer's day? Thou art more lovely and more temperate: Rough winds do shake the darling buds of may. And summer's lease hath all too short a date:
William Shakespeare
--------------------------------------- Shall I compare thee to a summer's day? Thou art more lovely and more temperate: Rough winds do shake the darling buds of may. And summer's lease hath all too short a date:
William Shakespeare
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*** DEFINE YOUR MARKET **** Spend your advertising money on media that gets in front of those who could be your students. That means -- if your market is local, find out what your potential students see and read. How many 'eyeballs' does a free paper get, how many by the local newspaper, how much 'mind share' will you find for the word 'Linux' if you advertise on radio or TV -- what word does have 'mind share' and relates to those in need of Linux? How about reaching those who may send students to you, i.e., Jr Hi school leaders, businesspersons who will tell you who should be doing a better job!
If you want to teach business persons, they must know they want what you offer. Don't go with the idea that you can educate them to their need then fill it.
Although this is below marketing 101, it is worth more than the price of this email.
Lonn
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