On 1/14/20 4:34 AM, Stasiek Michalski wrote:

On Mon, Jan 13, 2020 at 18:45, Martin Winter wrote:

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Hi all,

I followed the discussion of the revived marketing team and also the meeting on 8.1.2020 from the perspective of a desktop user and having in mind people which want to switch from Windows to Linux. After thinking about this discussion I think we could/should put even more focus on attracting newcomers. This means that we should be more visible also outside the established Linux and openSUSE communities and reduce the entry hurdles.

Some proposals:

- Improve www.o.o. Some ideas below. - Write articles or article series for computer magazines and web sites targeted to the general user - (I should have more ideas, but currently that's it, sorry)

This is going to be addressed when news-o-o starts being published off Github [1]. Anybody will be able to write an article and push it there.

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For the www.o.o website:

- First, write openSUSE the right way! At the German version it is spelled OpenSUSE :( - Improve the slogan. The German translation sounds like machine translation and is not appealing. One idea which came to my mind was "openSUSE: Get it! Use it! Be part of it!" linking to the download, the documentation and the community, resp. - Improve the links in the Tools section. They go directly into some quite deep pages instead of first telling what this is. E.g. YaST: yes, the linked page tells a little bit what this is. But when you go to `Documentation` you're already at developer documentation level. Keep the user in mind! - Contributing: are Code and Hardware really the two options? Put more focus on the community! - Generally: read the page with the eyes of a user who has heard of openSUSE recently and now wants to try it out. Give her/him everything she/he needs!

In general, I want to move everything distribution related out of www-o-o, and expand on it on software-o-o (which I started doing in [2]). We cannot possibly explain everything we need to explain on the project page, so having a page that explains more about the distribution in another place sounds like the way to go. As for the slogan, Get it! Discover it! Create it! was a thing back when the only services openSUSE provided were the distribution (get it), Wiki (discover it) and OBS (create it). Nowadays, that's not very representative of the openSUSE Project.

This in itself throws up a few things, for example when targeting new users they are likely to just think openSUSE is a distro if were lucky maybe they'll think its 2. In order to avoid extra confusion I think in the places we are targeting new users using phrases and wording that are more specific to openSUSE's Distro's makes sense. www.o.o becomes an interesting case where we likely want some balance of both because most people hitting it are probably interested in the distro's. Although everything else the project does should be covered there somewhere somehow. -- Simon Lees (Simotek) http://simotek.net Emergency Update Team keybase.io/simotek SUSE Linux Adelaide Australia, UTC+10:30 GPG Fingerprint: 5B87 DB9D 88DC F606 E489 CEC5 0922 C246 02F0 014B

On 1/14/20 3:19 PM, Stasiek Michalski wrote:

On Tue, Jan 14, 2020 at 15:07, Simon Lees wrote:

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On 1/14/20 4:34 AM, Stasiek Michalski wrote:

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 In general, I want to move everything distribution related out of  www-o-o, and expand on it on software-o-o (which I started doing  in [2]). We cannot possibly explain everything we need to explain on the  project page, so having a page that explains more about the distribution  in another place sounds like the way to go. As for the slogan, Get it!  Discover it! Create it! was a thing back when the only services openSUSE  provided were the distribution (get it), Wiki (discover it) and OBS  (create it). Nowadays, that's not very representative of the openSUSE  Project.

This in itself throws up a few things, for example when targeting new users they are likely to just think openSUSE is a distro if were lucky maybe they'll think its 2.

In order to avoid extra confusion I think in the places we are targeting new users using phrases and wording that are more specific to openSUSE's Distro's makes sense. www.o.o becomes an interesting case where we likely want some balance of both because most people hitting it are probably interested in the distro's. Although everything else the project does should be covered there somewhere somehow.

Unlike other distro devs, we can't spend the entire page bragging about the distributions though, unless we send them off to some other page first. This also gives us the opportunity to send people links to the distributions page instead of project page if they want to learn more about the distributions, and send people links to the project page if they want to learn about the project instead of various scattered wiki pages.

An alternative to what both you and Vincent are talking about which is probably more friendly to new users is have a simple landing page which mostly focuses on the distro's at a simple level focusing on pushing people toward software.o.o for more detailed info. Then it also has a reasonably clear link to "Other things the openSUSE Project does" which sends people to a new opensuse-project.org (or some other similar url). There are alot of "things" within the openSUSE Project these days and listing them all on our main landing page is probably going to confuse new people. Having an extra "project" url then makes it easier for us so we have one url for when were mostly talking about our distro's and one for talking about the larger project in general. Cheers -- Simon Lees (Simotek) http://simotek.net Emergency Update Team keybase.io/simotek SUSE Linux Adelaide Australia, UTC+10:30 GPG Fingerprint: 5B87 DB9D 88DC F606 E489 CEC5 0922 C246 02F0 014B