[opensuse-marketing] Marketing Team Strategy
Hi Team! As you know, the openSUSE Board got together in Nuremberg to discuss the general strategy plans for openSUSE for the long-term future. While there in Nuremberg for one extra day, some of us who are part of the Marketing Team got together for additional discussions around moving Marketing Team forward. Those present were: Myself, AJ, Jan Weber, Michael Loeffler and Will Stephenson. Here our our thoughts: Our first thought is that we have many things to do, but too few human resources to implement things out effectively for short therm campaigns. As a result, it becomes harder for contributors to figure out how and where to contribute where they feel most comfortable. Our second thought is looking at ways to go beyond just focusing on marketing campaigns for imeediate releases. We want to find ways to help communicate what openSUSE is all about and even help to dispel some of the misconceptions that exist about openSUSE in the world. And our third thought is to focus on how we can develop the skills of our existing team membes to be able to more broadly handle marketing tasks as well as how best to attract new talent to the marketing team. We recognize that many people have good specialties within Marketing but we want to empower our team members to be able to broaden their marketing skills and identify what areas they can personally strengthen. And finally, we agree that one major problem that exists now is that we are all taking on too many tasks. This leads to burn-out and poor quality of work. So, we wish to limit volunteers to 2-3 tasks as personal priorities before they can take on additional tasks upon completion. -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org
Damn, I accidentally hit send, please wait for next email before commenting on this email. Thanks! Bryen On Mon, May 31, 2010 at 5:44 PM, Bryen Yunashko <suserocks@bryen.com> wrote:
Hi Team!
As you know, the openSUSE Board got together in Nuremberg to discuss the general strategy plans for openSUSE for the long-term future. While there in Nuremberg for one extra day, some of us who are part of the Marketing Team got together for additional discussions around moving Marketing Team forward.
Those present were: Myself, AJ, Jan Weber, Michael Loeffler and Will Stephenson.
Here our our thoughts:
Our first thought is that we have many things to do, but too few human resources to implement things out effectively for short therm campaigns. As a result, it becomes harder for contributors to figure out how and where to contribute where they feel most comfortable.
Our second thought is looking at ways to go beyond just focusing on marketing campaigns for imeediate releases. We want to find ways to help communicate what openSUSE is all about and even help to dispel some of the misconceptions that exist about openSUSE in the world.
And our third thought is to focus on how we can develop the skills of our existing team membes to be able to more broadly handle marketing tasks as well as how best to attract new talent to the marketing team. We recognize that many people have good specialties within Marketing but we want to empower our team members to be able to broaden their marketing skills and identify what areas they can personally strengthen.
And finally, we agree that one major problem that exists now is that we are all taking on too many tasks. This leads to burn-out and poor quality of work. So, we wish to limit volunteers to 2-3 tasks as personal priorities before they can take on additional tasks upon completion.
-- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org
The actual email in its completion. :-) sorry for hitting send accidnetally in the last email. Hi Team! As you know, the openSUSE Board got together in Nuremberg to discuss the general strategy plans for openSUSE for the long-term future. While there in Nuremberg for one extra day, some of us who are part of the Marketing Team got together for additional discussions around moving Marketing Team forward. Those present were: Myself, AJ, Jan Weber, Michael Loeffler and Will Stephenson. Here our our thoughts: Our first thought is that we have many things to do, but too few human resources to implement things out effectively for short therm campaigns. As a result, it becomes harder for contributors to figure out how and where to contribute where they feel most comfortable. Our second thought is looking at ways to go beyond just focusing on marketing campaigns for imeediate releases. We want to find ways to help communicate what openSUSE is all about and even help to dispel some of the misconceptions that exist about openSUSE in the world. And our third thought is to focus on how we can develop the skills of our existing team membes to be able to more broadly handle marketing tasks as well as how best to attract new talent to the marketing team. We recognize that many people have good specialties within Marketing but we want to empower our team members to be able to broaden their marketing skills and identify what areas they can personally strengthen. And finally, we agree that one major problem that exists now is that we are all taking on too many tasks. This leads to burn-out and poor quality of work. So, we wish to limit volunteers to 2-3 tasks as personal priorities before they can take on additional tasks upon completion. We identified the following areas of focus: - Campaign Planning This is related to product releases, such as OBS 2.0, openSUSE 11.3, etc. This area requires mapping out strategies for when to spread the word about such product releases and how best to effectively do so. Shayon is currently tasked with creating a marketing plan template that we can reference for each time we focus on product launches. - Long-Term Marketing This is related to how we increase openSUSE mindshare over time. What misperceptions are there out there and how do we fix them. Plus, what do we do for appearances and events. Ambassadorships also is in this category, as Ambassadors are focused on long-term community growth and awareness within their regions. - Communication This is related to how to effectively communicate to various groups out there. For example, social media, presentations and videos. we also need to start gathering up a database of media contacts and creating press packs - Events Planning This is related to gathering up a list of events that openSUSE Ambassadors should attend. Also, we should start talking about creating event kits. Events include conferences, meet & greets, -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org
On Monday 31 May 2010 23:29:17 Bryen Yunashko wrote:
- Long-Term Marketing This is related to how we increase openSUSE mindshare over time. What misperceptions are there out there and how do we fix them.
One that is mentioned on the wiki mail list: We should put forward distribution presentation, not only how to fix the problems. We have elaborate system that helps people with problems, in the wiki and communication channels (IRC, mail lists, forums), but very little how to do simple tasks using openSUSE and Linux. Some cross references written by people that use multiple operating systems will help a lot. My recent experience with a guy that looked for Internet Explorer with Firefox icon watching him, should be enough to explain what I mean. He is "read the news" type, that has no idea how to use email, not even trough browser. He knows what is Internet, but not that is the same as Web Browsing, and obviously, that Firefox is the same tool as IE is not something familiar to him.
- Communication This is related to how to effectively communicate to various groups out there. For example, social media, presentations and videos. we also need to start gathering up a database of media contacts and creating press packs
Outbound communication is at the low level, and one of reasons is that we never opened communication to the press, online and classic. We should not underestimate journalists need for news. Computer related news might not be high priority in their everyday, but in days when some large scale cyber attack comes in the news where we are? What do we offer? There is also inbound communication, that is probably good only when user has a problem and knows how to contact us. We do not consider as important feedback that tells only that something was done without problems, nor how it was done, something like earlier mentioned simple things. People reading forums and mail list archive see only technical problems, there is no place to publish simple post that will tell how to remove red eyes from photos, and sincerely 95% computer users do such simple things. The ambassadors should make note of questions asked during presentation, and post that here, or project mail list. That will help them to polish presentation and the rest of the marketing group where to focus. -- Regards Rajko, -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org
On Thursday 03 June 2010 05:30:51 Rajko M. wrote:
[...] The ambassadors should make note of questions asked during presentation, and post that here, or project mail list. That will help them to polish presentation and the rest of the marketing group where to focus.
What about some HowTo for e.g. running a booth? Chuck, do you want to write a first version? It should include: * how to setup booth * reference for common questions * Debriefing sheet with: - blog about conference or email to opensuse-marketing and answer: - hot topics people where interested in - praise you got - fails you got reported - who showed up at the conference - and who at the booth? (students, new users etc) The debriefing sheet could be a separate HowTo that can be used for presentations as well. Note my list is by far not complete that's why I ask for it ;) What do you think? Any volunteers? Andreas -- Andreas Jaeger, Program Manager openSUSE, aj@{novell.com,opensuse.org} Twitter: jaegerandi | Identica: jaegerandi SUSE LINUX Products GmbH, GF: Markus Rex, HRB 16746 (AG Nürnberg) Maxfeldstr. 5, 90409 Nürnberg, Germany GPG fingerprint = 93A3 365E CE47 B889 DF7F FED1 389A 563C C272 A126
participants (3)
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Andreas Jaeger -
Bryen Yunashko -
Rajko M.