[opensuse-marketing] reverting the Yast icon in 11.2

Hi folks, I'd like to propose to revert the Yast launcher icon to the original wrench for usability reasons. This would be the first time we'd expose people to a cute little animal as an icon. Of course it's a chicken and egg problem setting up a brand. There are a few cases where building a brand for a product has preference over a clear metaphor giving insight on what the tool does. But I don't think it's the case with Yast. Yasti, the aardvark is a great mascot, perfect for conference swag. Exposing him everywhere it mentions Yast is a bad choice in my opinion. I don't think we aim for people on Fedora or Ubuntu to switch their configuration tools to YaST. We want people to switch to openSUSE. Our brand focus should be on openSUSE. I think it's best to revert back to the wrench for the icon. cheers -- Jakub Steiner <jimmac@gmail.com> http://jimmac.musichall.cz -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org

Hi, Like I already said in the opensuse forums, I think the name YaST itself is already confusing. For novice users, hearing that YaST means "Yet another Setup Tool" is confusing, because they might ask themselves "Why is that another setup tool ? So where is the original one ?". I already know from SuSE's history why it is called YaST. Still, now YaST is the main setup tool here, so maybe it should be renamed to something more explicit, related to the system configuration, without being too general. If you marketing people are already thinking about improving the brand by changing the icon, you might as well consider changing the name as well. Another suggestion for an icon: how about a mix between the Suse startup menu head with the wrench added on top of it ? This way it's a mix between Suse and the setup tool. What do you think ? Thanks, Vincent Petry ----- Message d'origine ---- De : Jakub Steiner <jimmac@gmail.com> À : yast-devel@opensuse.org; opensuse-marketing@opensuse.org Envoyé le : Vendredi, 18 Septembre 2009, 17h18mn 02s Objet : [opensuse-marketing] reverting the Yast icon in 11.2 Hi folks, I'd like to propose to revert the Yast launcher icon to the original wrench for usability reasons. This would be the first time we'd expose people to a cute little animal as an icon. Of course it's a chicken and egg problem setting up a brand. There are a few cases where building a brand for a product has preference over a clear metaphor giving insight on what the tool does. But I don't think it's the case with Yast. Yasti, the aardvark is a great mascot, perfect for conference swag. Exposing him everywhere it mentions Yast is a bad choice in my opinion. I don't think we aim for people on Fedora or Ubuntu to switch their configuration tools to YaST. We want people to switch to openSUSE. Our brand focus should be on openSUSE. I think it's best to revert back to the wrench for the icon. cheers -- Jakub Steiner <jimmac@gmail.com> http://jimmac.musichall.cz -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org

On Friday 18 September 2009 04:18:02 Jakub Steiner wrote:
Hi folks,
I'd like to propose to revert the Yast launcher icon to the original wrench for usability reasons. This would be the first time we'd expose people to a cute little animal as an icon.
I like it very much as it appears in Milestone 7 and I would like to see it somewhere where aardvark fits without any explanation. The cute animal exterminates bugs, and we do need something for bugs extermination services; testing team, bugzilla and developers. -- Regards, Rajko People of openSUSE editor. Latest interviews: http://news.opensuse.org/category/people-of-opensuse/ About us: http://en.opensuse.org/People_of_openSUSE/About -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org
participants (3)
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Jakub Steiner
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Rajko M.
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Vincent Petry