Very nice article about this interesting topic. Does anyone of us know if is possible to schedule our tweets to be retwitee in according with different time zones? IMO this could be a very powerful resource but needs a more strategic plan to use it and get better results from that, nothing to complex to be discussed , but a quickly strategic plan easily to be implemented with the resources that we already have. Maybe after some mails about this topic we can find a good and smart way to use our ambassadors program to make these social networking tools more helpful and effectively inside openSUSE project. Some bullets bellow: * create a workflow for using twiteer, identica, ... * different workflows for announcements, events, devel, end-users, power-users, marketing... * as we have ambassadors enough to cover most part of the world, they can be very useful and helpful if they are direct involved with this issue. Example: I'm a ambassador in brazil that likes to help with ambassadors program and because this sometimes I tweet some articles, news, ... about ambassadors program. but remember that article?, only near than nothing is viewed and keep in others birds mind after one hour from my tweeted time. Then now I have two choices, first keep losing me time (twitting vary late or very early but never during normal working hours - remember that like many others I have others activities and business during my normal workhours), but my second is to use our (future) social networking workflow program to help all ambassadors to receive and spread that message more than once for week respecting different time zones and targets. summary: - better understand social networking usage - create a strategic program for it - one etherpad could be good too - easy and quickly workflow - better usage of our ambassadors program to meet strategic needs using social networking tools.

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Em 13/10/2010 às 08:34 AM, na mensagem <201010131334.18262.aj@novell.com>, Andreas Jaeger gravou: On Wednesday 13 October 2010 18:32:34 Bryen M Yunashko wrote: A survey was shown with some interesting results about the effects of tweeting.

http://edition.cnn.com/2010/TECH/social.media/10/12/wired.tweets.ignored/in

...

dex.html?hpt=T2

Of particular interest is the part where they talk about any tweets past one hour largely go unnoticed. THis is an important point for us to consider as we tweet and talk about events in openSUSE. I've always said in the past its not a good idea for everyone to tweet all at once. Its better to spread out your tweets and try to target specific timezones when you know your followers are most likely to see what you have posted.

This is known as attention-deficit marketing and its a very real and ever-increasing phenomenon in marketing where if you don't have a person's attention at the exact moment that you are conveying your

...

message, you can pretty much say goodbye to your time and effort on that moment.

Tweeting remains an important tool for us, but it becomes ever more

...

clearer that we need strategic and plentiful tweets.

Good comments, could you put this up on the wiki as reference. Should IMO go to the SocNet page,

Andreas

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On Thu, 2010-10-14 at 11:27 +1100, Helen wrote:

Social networking can be automated to some extent. As you may know there are plenty of tools such as Tweetdeck [1] or Twitterfeed [2] for automating feeds. I also hear that Flock [3] is good (multi-format) and Choqok [4] gets a big thumbs up in reviews too.

These tools need to be carefully handled though, as people don't like posts that look like an automatic RSS sort of thing, they'll just ignore them. They like real contact.

I've had mixed appreciation for some of these tools. Some months ago I was working with a developer to create a new tool that would have squarely aimed at the goals we're talking about here, but that got put on hold while he went back to graduate school. Maybe I should start looking for other developers to create the ULTIMATE retweeting tool.

However it's worth keeping in mind - who is reading your tweets? The people who are following you. Why are they following you? Maybe because they already use openSUSE? So it's probably not a great tool for extending the reach of SUSE. What it =is= useful for is for keeping the community together and in touch, for having personal interaction with community members.

Very good point. My audiences for facebook vs. twitter, as an example, are completely different and diverse. Most of the folks over on Facebook thought I was speaking Greek (hi Stathis and Kostas!) because they're not into or interested in FOSS. And we all have diverse lives, not all of us are 100% in FOSS world. The ability to customize and creatively word your messages that pique interest is what matters most. A retweet by definition is a copy of the original tweet. But folks, you can break the mold here. You don't *have to* repeat it word for word. Take the message and think about how your specific audience reacts. What are the cool lingo of your peers. Use that and excite people.

To use Twitter as a broader marketing tool, we need people who have a strong presence in a particular area - such as students, scientists, business people - to mention openSUSE in their tweets. Things like new applications, tutorials on using applications, or fun stuff - even wallpaper! - that might be of interest to their broader community. So rather than really tweeting about openSUSE insider stuff, it's a case of tweeting things that are going to be interesting enough for a general user to retweet. Otherwise we are "preaching to the choir".

That's where we can grow the Ambassador team to develop subject matter experts that can communicate to specific demographics and markets in their language, not ours. Understand them and communicate to them in ways that meet their needs, not just "Hey we're great, check us out!" which is what everyone inevitably does.

Obviously there needs to be different feeds for different languages. However apart from that, the management of Twitter can be done by relatively few people with a few well-coordinated accounts.

The different workflows mentioned by Carlos are a great idea. It would make sense to me to have several accounts twittering along specific themes, and encouraging people to follow and retweet any that will connect with their own communities. For example:

Development OBS / Gallery Systems Administration Desktops and Applications (+Fun for users) News and Events

We do have several different feeds currently. Although, I'm mixed about whether that's a good thing or not. It increases our need to monitor more accounts that we may retweet from but at the same time, a single account with an abundance of information may be overload. Probably something we should look at more closely and see if we can come up with some metrics to identify how well it has worked thus far. And coordination of these accounts in a more organized fashion is definitely a good idea, Helen.

So for example, I might follow all of those but I'll retweet Applications stuff (eg "check out what you can do with GIMP on openSUSE!" or "look at this great wallpaper" or "here's how to do ipod on openSUSE!") for my creative friends. While someone who is a programmer might retweet the Development stuff ("Here's a great fix for that bug... check out Nelson's elegant code!") to catch the attention of their programming colleagues.

One or two people could easily manage the accounts, if all the news is feeding to a central location easy for them to find. Some can obviously be feeds, but also community members could send them items of interest. The openSUSE Weekly News seems like a good starting point, though this would need to be augmented with little topics of interest.

This would be an ideal task for people who want to do more online assistance rather than in-person, and have some basic computer skills. One of those 'junior jobs' although ongoing. And if they were non-technical users doing this job, the people who are producing technical news would need to pick out the key points that they want to be tweeted.

I think a key thing to remember here is the "WIFM - What's In It For Me?" maxim. It's not a case of 'this is what we are doing, take it or leave it', but as much as possible to give the user something that will catch their attention - something interesting, something they want to use, something fun - that they will want to check out themselves and retweet to friends.

Right on!

Apologies for the long post!

Wasn't a long post. It was a dead-on post! Good on you, Helen!

cheers,

Helen [1]http://www.tweetdeck.com/ [2] http://twitterfeed.com/ [3]http://flock.com/faq/show/30 [4]http://choqok.gnufolks.org/

[5]http://backtweets.com/search?q=opensuse Backtweets is a handy tool to see who's been mentioning your URL, name or whatever (then you can follow them)

...

Does anyone of us know if is possible to schedule our tweets to be retwitee in according with different time zones?

This would simply be a case of repeating tweets on a six-hour cycle, that would cover most reasonably well.

...

Some bullets bellow: * create a workflow for using twiteer, identica, ... * different workflows for announcements, events, devel, end-users, power-users, marketing... * as we have ambassadors enough to cover most part of the world, they can be very useful and helpful if they are direct involved with this issue.

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Ok.. Lets have a brainstorm session +1 to that,now if you need some twitter help I will be glad to help..but again I will need someone to help me or guide through the process (like what features would we need). Regards Manu On Thu, 2010-10-14 at 01:11 -0400, Bryen M Yunashko wrote:

On Wed, 2010-10-13 at 17:06 -0300, Carlos Ribeiro wrote:

...

Very nice article about this interesting topic.

Does anyone of us know if is possible to schedule our tweets to be retwitee in according with different time zones?

You're mentioning a retweet, but I think you mean more of a repost. I'm not saying whether we want to do it this way or not, but if we did, it should be fairly easy to script a repost as it would just use the twitter api's to connect. Tweets can easily be transmitted via command line, not just via a GUI client. So the answer to your clarified question is yes, its possible. But we just have to decide if that's what we want to do and if so, how do we want to implement it?

...

IMO this could be a very powerful resource but needs a more strategic plan to use it and get better results from that, nothing to complex to be discussed , but a quickly strategic plan easily to be implemented with the resources that we already have.

I propose we have a good brainstorming session. This is a topic of interest to many people and having a good boisterous conversation will do us all good and refresh many of us on the changing faces of social media. No doubt, the rules we learn in social media 6 months ago become obsolete in current times, and the same will happen 6 months from now.

Tackling this with a good workflow and identification of a long term strategy for strenghtening our online presence is something we definitely need to give attention to in marketing and I say let's go ahead and figure out when to do this.

Preferably we talk about this after openSUSE Conference. Or even after LatinoWare when so many of our ambassadors will be AWOL until mid November.

...

Maybe after some mails about this topic we can find a good and smart way to use our ambassadors program to make these social networking tools more helpful and effectively inside openSUSE project.

Some bullets bellow: * create a workflow for using twiteer, identica, ... * different workflows for announcements, events, devel, end-users, power-users, marketing... * as we have ambassadors enough to cover most part of the world, they can be very useful and helpful if they are direct involved with this issue.

Example: I'm a ambassador in brazil that likes to help with ambassadors program and because this sometimes I tweet some articles, news, ... about ambassadors program. but remember that article?, only near than nothing is viewed and keep in others birds mind after one hour from my tweeted time. Then now I have two choices, first keep losing me time (twitting vary late or very early but never during normal working hours - remember that like many others I have others activities and business during my normal workhours), but my second is to use our (future) social networking workflow program to help all ambassadors to receive and spread that message more than once for week respecting different time zones and targets.

summary: - better understand social networking usage - create a strategic program for it - one etherpad could be good too - easy and quickly workflow - better usage of our ambassadors program to meet strategic needs using social networking tools.

...

...

...

Em 13/10/2010 às 08:34 AM, na mensagem <201010131334.18262.aj@novell.com>, Andreas Jaeger gravou: On Wednesday 13 October 2010 18:32:34 Bryen M Yunashko wrote: A survey was shown with some interesting results about the effects of tweeting.

http://edition.cnn.com/2010/TECH/social.media/10/12/wired.tweets.ignored/in

...

...

dex.html?hpt=T2

Of particular interest is the part where they talk about any tweets past one hour largely go unnoticed. THis is an important point for us to consider as we tweet and talk about events in openSUSE. I've always said in the past its not a good idea for everyone to tweet all at once. Its better to spread out your tweets and try to target specific timezones when you know your followers are most likely to see what you have posted.

This is known as attention-deficit marketing and its a very real and ever-increasing phenomenon in marketing where if you don't have a person's attention at the exact moment that you are conveying your

...

...

message, you can pretty much say goodbye to your time and effort on that moment.

Tweeting remains an important tool for us, but it becomes ever more

...

...

clearer that we need strategic and plentiful tweets.

Good comments, could you put this up on the wiki as reference. Should IMO go to the SocNet page,

Andreas

-- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org