[opensuse-marketing] Which goal have the OWN?
Hello Mates, inspired by other Threads, i think we should clarify what are the Goal of OWN is? --> Just for ppl who are active in the Community (read planet and Mailinglists, Forums every day) --> Just for new ppl who doesn't read and know the planet and MLs --> For ppl outside? --> Or an mix of all 3 Groups. What are todo? Place there your proposals: -- Sincerely yours Sascha Manns openSUSE Community & Support Agent openSUSE Marketing Team Blog: http://saigkill.wordpress.com Web: http://www.open-slx.de (openSUSE Box Support German) Web: http://www.open-slx.com (openSUSE Box Support English) -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org
On Thursday 18 March 2010 15:11:06 Sascha 'saigkill' Manns wrote:
Hello Mates,
inspired by other Threads, i think we should clarify what are the Goal of OWN is? --> Just for ppl who are active in the Community (read planet and Mailinglists, Forums every day) --> Just for new ppl who doesn't read and know the planet and MLs --> For ppl outside? --> Or an mix of all 3 Groups.
What are todo? Place there your proposals:
I believe that at the very least, it has one purpose for our own community.
One of the blatant issues we had in the past, and still have today to some
extent, is the lack of communication and information between people who work
1) in different areas (development, packaging, helping out, translation,
marketing, artwork, ...)
2) in different channels (mailing-lists, forums, IRC, wiki)
3) in different languages
If I remember correctly, that was actually the initial idea about the weekly
news: to provide a compilation of the interesting things that happened in all
those areas and in all channels, in order to keep everyone updated on the
things that matter.
Translations are a very important feature, in order to address issue #3 as
above.
So, if we consider the weekly news to also be some sort of marketing tool,
which it can be indeed, we mustn't forget about its primary purpose, which is
a service to our own community.
We indeed need to investigate why there aren't more people reading it.
How about a poll, or just asking around, say on the opensuse and opensuse-
project mailing-lists as well as on our forums ? There is some work involved
in posting it everywhere (especially the forums, if we consider the non-
English ones as well) and following the replies, but we would be asking at the
source.
- were you aware that it exists ?
- do you read it ?
- if yes, what should we improve most ?
* layout
* content
explain: ...
- if you don't read it, why ? explain: ...
Something along the lines of the above... although it is really critical to
ask the good questions in order to have feedback
- that isn't too difficult to digest (and use): e.g. ask questions that are
precise
- that still permit enough free form to collect information that wouldn't fit
in questions that are too tight (not just checkboxes)
It's quite some work, but is very likely to give a very good indication on why
there aren't more people reading it. It is quite possible that the problem is
just that many people don't know about it (needs more spread and publicity
about it), or that very simple changes (a more appealing design, have more
inline content rather than having to click many links) would already prove to
be a big leverage.
I always find it problematic to only think about what we could do to improve
something in an "in-breed" form (the people who do it think about how to
improve it). It is very useful, of course, but shouldn't be the only source of
information.
cheers
--
-o) Pascal Bleser
On Thu, Mar 18, 2010 at 5:57 PM, Pascal Bleser
On Thursday 18 March 2010 15:11:06 Sascha 'saigkill' Manns wrote:
Hello Mates,
inspired by other Threads, i think we should clarify what are the Goal of OWN is? --> Just for ppl who are active in the Community (read planet and Mailinglists, Forums every day) --> Just for new ppl who doesn't read and know the planet and MLs --> For ppl outside? --> Or an mix of all 3 Groups.
What are todo? Place there your proposals:
I believe that at the very least, it has one purpose for our own community. One of the blatant issues we had in the past, and still have today to some extent, is the lack of communication and information between people who work 1) in different areas (development, packaging, helping out, translation, marketing, artwork, ...) 2) in different channels (mailing-lists, forums, IRC, wiki) 3) in different languages
If I remember correctly, that was actually the initial idea about the weekly news: to provide a compilation of the interesting things that happened in all those areas and in all channels, in order to keep everyone updated on the things that matter.
Translations are a very important feature, in order to address issue #3 as above.
So, if we consider the weekly news to also be some sort of marketing tool, which it can be indeed, we mustn't forget about its primary purpose, which is a service to our own community.
We indeed need to investigate why there aren't more people reading it. How about a poll, or just asking around, say on the opensuse and opensuse- project mailing-lists as well as on our forums ? There is some work involved in posting it everywhere (especially the forums, if we consider the non- English ones as well) and following the replies, but we would be asking at the source. - were you aware that it exists ? - do you read it ? - if yes, what should we improve most ? * layout * content explain: ... - if you don't read it, why ? explain: ...
Something along the lines of the above... although it is really critical to ask the good questions in order to have feedback - that isn't too difficult to digest (and use): e.g. ask questions that are precise - that still permit enough free form to collect information that wouldn't fit in questions that are too tight (not just checkboxes)
It's quite some work, but is very likely to give a very good indication on why there aren't more people reading it. It is quite possible that the problem is just that many people don't know about it (needs more spread and publicity about it), or that very simple changes (a more appealing design, have more inline content rather than having to click many links) would already prove to be a big leverage.
I always find it problematic to only think about what we could do to improve something in an "in-breed" form (the people who do it think about how to improve it). It is very useful, of course, but shouldn't be the only source of information.
cheers -- -o) Pascal Bleser
/\\ http://opensuse.org -- I took the green pill _\_v FOSDEM::6+7 Feb 2010, Brussels, http://fosdem.org
Not to sound stupid, but what does OWN stand for? -- ----------------------------------------- Discover it! Enjoy it! Share it! openSUSE Linux. ----------------------------------------- openSUSE -- en.opensuse.org/User:Terrorpup openSUSE Ambassador/openSUSE Member skype,twiiter,identica,friendfeed -- terrorpup freenode(irc) --terrorpup/lupinstein Have you tried SUSE Studio? Need to create a Live CD, an app you want to package and distribute , or create your own linux distro. Give SUSE Studio a try. www.susestudio.com. -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org
On Thursday 18 March 2010 23:05:04 Chuck Payne wrote: [...]
Not to sound stupid, but what does OWN stand for?
openSUSE Weekly News :D
cheers
--
-o) Pascal Bleser
Hello, For me thats simple. For the readers the goal is to have an easy overview about all interesting things about openSUSE. That means all interesting things from the lists, the forums all meetings with an short summary not a link to the logs and such stuff. but there is a other goal, that what the project have with the OWN. The OWN is simple a marketing instrument for announce important things. But often I cant read such things there. br gnokii -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org
On Saturday 20 March 2010 15:55:51 S.Kemter wrote: [...]
but there is a other goal, that what the project have with the OWN. The OWN is simple a marketing instrument for announce important things. But often I cant read such things there.
I'm not sure whether OWN is really a marketing tool.
To me it's first and foremost a service to keep our own community updated on
what's happening, as I explained at length on my previous post on the thread.
I think that we should first address that goal, as it is even more important
than marketing, and we're still lacking good spread of information across our
contributors and users.
cheers
--
-o) Pascal Bleser
Am Samstag, den 20.03.2010, 20:32 +0100 schrieb Pascal Bleser:
On Saturday 20 March 2010 15:55:51 S.Kemter wrote: [...]
but there is a other goal, that what the project have with the OWN. The OWN is simple a marketing instrument for announce important things. But often I cant read such things there.
I'm not sure whether OWN is really a marketing tool.
It is!
To me it's first and foremost a service to keep our own community updated on what's happening, as I explained at length on my previous post on the thread.
Inform about polls or make Announcments .... it is part of marketing
I think that we should first address that goal, as it is even more important than marketing, and we're still lacking good spread of information across our contributors and users.
br gnokii
cheers
-- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org
On Thursday 18 March 2010 22:57:47 Pascal Bleser wrote:
I believe that at the very least, it has one purpose for our own community. One of the blatant issues we had in the past, and still have today to some extent, is the lack of communication and information between people who work 1) in different areas (development, packaging, helping out, translation, marketing, artwork, ...) 2) in different channels (mailing-lists, forums, IRC, wiki) 3) in different languages
For me this is as well the no. 1 goal of OWN. I'd like to encourage the OWN team to come up with some kind of "mission statement" saying what purpose the OWN has and what it's target audience is - and write that one up at the main OWN page for reference. Andreas -- Andreas Jaeger, Program Manager openSUSE, aj@{novell.com,opensuse.org} Twitter: jaegerandi | Identica: jaegerandi SUSE LINUX Products GmbH, GF: Markus Rex, HRB 16746 (AG Nürnberg) Maxfeldstr. 5, 90409 Nürnberg, Germany GPG fingerprint = 93A3 365E CE47 B889 DF7F FED1 389A 563C C272 A126
participants (5)
-
Andreas Jaeger
-
Chuck Payne
-
Pascal Bleser
-
S.Kemter
-
Sascha 'saigkill' Manns