[opensuse-marketing] Introduction
Greetings, I would like to introduce myself. I am an open-source enthusiast located in Australia and who in the past contributed to the Fedora marketing team, asides from that, I am a student currently studying a Bachelor of Commerce at the University of Wollongong. I tend to change my distributions every year or so from Ubuntu, Fedora and OpenSUSE, however I decided to stick with OpenSUSE and thought I would contribute back to the community. From the communications I have observed though mailing archives, I have noted a noticeable lack of direction in marketing strategies, a lack of team communication thought meetings (as observed by the Meeting page) and a majority of the resources and priorities are dated. These issues, in which I have identified will and presumably have had an impact on the projects growth (measured by new adopters) and overall consumer engagement. While there is some engagement between contributors, event attendees, etc. If we consider the metrics, that would account from a modest portion of our user base. I personally want to see OpenSUSE grow as I am sure many of you do. I would love to hear what some of you think about these issues or perhaps others in which I have not identified, so please comment. I look forward to working with you all. Kind regards, Beau Mathieson.
Hi Beau, Thank you for emailing the marketing mailing list. Thank you for your willingness to help out. You are correct, the marketing meetings stopped a long time ago - https://en.opensuse.org/openSUSE:Marketing_meeting Overall, most of the marketing is done by people in the community who take it upon themselves to support and help the project at events globally. I'm the point of contact for ordering and sending out the marketing material. Of course the marketing topics can be discussed in greater detail on the mailing lists and I try my best to get the community what they need for events. Sometimes this can be rather challenging with sending items across boarders given all the difference regulations and policies of governments. We lean toward not having committees, meeting, etc. like other projects and focus more on expanding the awareness of openSUSE and all the things you can do with the distributions and tools. Progress is happening, but since openSUSE is really a project full of projects, it can be quite challenging to get the correct message. Sometimes what might appear like an ununified marketing approach is actually intentional because we have projects that we believe should not have a strong openSUSE branding like http://port.us.org, http://machinery-project.org or https://www.uyuni-project.org. You might have noticed subtle changes taking place like software.o.o., opensuse.org, and the wiki all moving toward a branded look. Of course there are many other things to marketing and I think that we could improve on having some stock graphics for new releases and other topics like we did with https://news.opensuse.org/wp-content/uploads/2018/05/clear-748x1024.png. Something for beginners like what GNOME has with https://www.gnome.org/get-involved/ and https://wiki.gnome.org/Newcomers/ could be useful for the project. Of course, anyone is free to start this on their own initiative. I noticed your mention of metrics just this past weekend there was a post on the openSUSE factory mailing list regarding the metrics - https://lists.opensuse.org/opensuse-factory/2018-06/msg00271.html. You can find the metrics at http://metrics.opensuse.org. Thank you for your thoughts and I would certainly like to read more about any ideas you might have for expanding openSUSE's marketing efforts. v/r Doug On 06/25/2018 06:28 AM, Beau Mathieson wrote:
Greetings,
I would like to introduce myself. I am an open-source enthusiast located in Australia and who in the past contributed to the Fedora marketing team, asides from that, I am a student currently studying a Bachelor of Commerce at the University of Wollongong. I tend to change my distributions every year or so from Ubuntu, Fedora and OpenSUSE, however I decided to stick with OpenSUSE and thought I would contribute back to the community. From the communications I have observed though mailing archives, I have noted a noticeable lack of direction in marketing strategies, a lack of team communication thought meetings (as observed by the Meeting page) and a majority of the resources and priorities are dated. These issues, in which I have identified will and presumably have had an impact on the projects growth (measured by new adopters) and overall consumer engagement. While there is some engagement between contributors, event attendees, etc. If we consider the metrics, that would account from a modest portion of our user base. I personally want to see OpenSUSE grow as I am sure many of you do. I would love to hear what some of you think about these issues or perhaps others in which I have not identified, so please comment. I look forward to working with you all.
Kind regards,
Beau Mathieson.
-- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org To contact the owner, e-mail: opensuse-marketing+owner@opensuse.org
Hi Doug, Thanks for the welcoming response, to begin with I would like to apologise for taking my time to get back to you. I could completely understand for the reasoning to ditch meetings and I like the fact that the team is eager to increase adoption. I also absolutely agree we should have a better arsenical of stock graphics for our communications, and if we take a look at research conducted by Twitter, posts containing videos or images had three times more engagement then those that did not. Perhaps this is an area in which would could collaborate with the Artwork team? What I would like to see is a unified approach to publishing content to our major social media pages (Twitter and Facebook). For example, the last post on the Facebook page was the 6th of July and if I be blunt here the quality of the content on these pages is in my opinion sub-standard. This is shown though the low engagement levels on those pages, which the average engagement per post around about 10 retweets/likes, which is pretty poor considering we have 61,000 followers on Twitter and 11,000 followers on Facebook. What I believe we should do, is, create a strategy for perhaps as an example, monthly marketing campaigns in which we base our content on targeted demographics and their related use cases, while still incorporating announcements/blogs in to the mix. I believe this approach would help drive adoption. I would love to know whether or not we have any social media analytics? I understand Twitter allows profiles to view audience insights into both organic audiences and followers.I would love to view the data from that. I look forward to hearing your response. Kind regards, Beau Mathieson. On 25/6/18 6:27 pm, ddemaio wrote:
Hi Beau,
Thank you for emailing the marketing mailing list. Thank you for your willingness to help out. You are correct, the marketing meetings stopped a long time ago - https://en.opensuse.org/openSUSE:Marketing_meeting
Overall, most of the marketing is done by people in the community who take it upon themselves to support and help the project at events globally. I'm the point of contact for ordering and sending out the marketing material. Of course the marketing topics can be discussed in greater detail on the mailing lists and I try my best to get the community what they need for events. Sometimes this can be rather challenging with sending items across boarders given all the difference regulations and policies of governments.
We lean toward not having committees, meeting, etc. like other projects and focus more on expanding the awareness of openSUSE and all the things you can do with the distributions and tools. Progress is happening, but since openSUSE is really a project full of projects, it can be quite challenging to get the correct message. Sometimes what might appear like an ununified marketing approach is actually intentional because we have projects that we believe should not have a strong openSUSE branding like http://port.us.org, http://machinery-project.org or https://www.uyuni-project.org. You might have noticed subtle changes taking place like software.o.o., opensuse.org, and the wiki all moving toward a branded look. Of course there are many other things to marketing and I think that we could improve on having some stock graphics for new releases and other topics like we did with https://news.opensuse.org/wp-content/uploads/2018/05/clear-748x1024.png.
Something for beginners like what GNOME has with https://www.gnome.org/get-involved/ and https://wiki.gnome.org/Newcomers/ could be useful for the project. Of course, anyone is free to start this on their own initiative.
I noticed your mention of metrics just this past weekend there was a post on the openSUSE factory mailing list regarding the metrics - https://lists.opensuse.org/opensuse-factory/2018-06/msg00271.html. You can find the metrics at http://metrics.opensuse.org.
Thank you for your thoughts and I would certainly like to read more about any ideas you might have for expanding openSUSE's marketing efforts.
v/r
Doug
On 06/25/2018 06:28 AM, Beau Mathieson wrote:
Greetings,
I would like to introduce myself. I am an open-source enthusiast located in Australia and who in the past contributed to the Fedora marketing team, asides from that, I am a student currently studying a Bachelor of Commerce at the University of Wollongong. I tend to change my distributions every year or so from Ubuntu, Fedora and OpenSUSE, however I decided to stick with OpenSUSE and thought I would contribute back to the community. From the communications I have observed though mailing archives, I have noted a noticeable lack of direction in marketing strategies, a lack of team communication thought meetings (as observed by the Meeting page) and a majority of the resources and priorities are dated. These issues, in which I have identified will and presumably have had an impact on the projects growth (measured by new adopters) and overall consumer engagement. While there is some engagement between contributors, event attendees, etc. If we consider the metrics, that would account from a modest portion of our user base. I personally want to see OpenSUSE grow as I am sure many of you do. I would love to hear what some of you think about these issues or perhaps others in which I have not identified, so please comment. I look forward to working with you all.
Kind regards,
Beau Mathieson.
Hi Beau, I have a few points below. On 2018-07-17 06:30, Beau Mathieson wrote:
Hi Doug,
Thanks for the welcoming response, to begin with I would like to apologise for taking my time to get back to you.
I could completely understand for the reasoning to ditch meetings and I like the fact that the team is eager to increase adoption. I also absolutely agree we should have a better arsenical of stock graphics for our communications, and if we take a look at research conducted by Twitter, posts containing videos or images had three times more engagement then those that did not. Perhaps this is an area in which would could collaborate with the Artwork team?
The branding guidelines were established a few years back - https://opensuse.github.io/branding-guidelines/ People have contributed in various ways and have done a good job using the guidelines. It would be great to have some stock images made like you suggest. The artwork team is aware of this, but it really comes down to time and there ability to make a unified theme of stock images.
What I would like to see is a unified approach to publishing content to our major social media pages (Twitter and Facebook). For example, the last post on the Facebook page was the 6th of July and if I be blunt here the quality of the content on these pages is in my opinion sub-standard. This is shown though the low engagement levels on those pages, which the average engagement per post around about 10 retweets/likes, which is pretty poor considering we have 61,000 followers on Twitter and 11,000 followers on Facebook. What I believe we should do, is, create a strategy for perhaps as an example, monthly marketing campaigns in which we base our content on targeted demographics and their related use cases, while still incorporating announcements/blogs in to the mix. I believe this approach would help drive adoption. I would love to know whether or not we have any social media analytics? I understand Twitter allows profiles to view audience insights into both organic audiences and followers.I would love to view the data from that.
Yes, this is a good idea and sometimes we are able to do this. I am able to add you as an editor to some of the social media pages if you would like to help with posts. We have different people with access and they post on occasion, especially when I am on leave like I had been the past two weeks. We could come up with some monthly themes and do some brainstorming if you are interested. We can create a page on https://etherpad.opensuse.org and put together some ideas. How does that sound? v/r Doug -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org To contact the owner, e-mail: opensuse-marketing+owner@opensuse.org
Greetings Doug, Indeed, perhaps we could consider an alternative approach or work around to providing quality content without to much attention to stock graphics. Great, I would love being added as an editor to the social media pages. Also agreed, that we should start a collaboratory document in which we could brainstorm ideas that translate into a more unified social media approach. I look forward to hearing back from you. Beau Mathieson On 25/7/18 12:34 am, ddemaio wrote:
Hi Beau, I have a few points below.
On 2018-07-17 06:30, Beau Mathieson wrote:
Hi Doug,
Thanks for the welcoming response, to begin with I would like to apologise for taking my time to get back to you.
I could completely understand for the reasoning to ditch meetings and I like the fact that the team is eager to increase adoption. I also absolutely agree we should have a better arsenical of stock graphics for our communications, and if we take a look at research conducted by Twitter, posts containing videos or images had three times more engagement then those that did not. Perhaps this is an area in which would could collaborate with the Artwork team?
The branding guidelines were established a few years back - https://opensuse.github.io/branding-guidelines/ People have contributed in various ways and have done a good job using the guidelines. It would be great to have some stock images made like you suggest. The artwork team is aware of this, but it really comes down to time and there ability to make a unified theme of stock images.
What I would like to see is a unified approach to publishing content to our major social media pages (Twitter and Facebook). For example, the last post on the Facebook page was the 6th of July and if I be blunt here the quality of the content on these pages is in my opinion sub-standard. This is shown though the low engagement levels on those pages, which the average engagement per post around about 10 retweets/likes, which is pretty poor considering we have 61,000 followers on Twitter and 11,000 followers on Facebook. What I believe we should do, is, create a strategy for perhaps as an example, monthly marketing campaigns in which we base our content on targeted demographics and their related use cases, while still incorporating announcements/blogs in to the mix. I believe this approach would help drive adoption. I would love to know whether or not we have any social media analytics? I understand Twitter allows profiles to view audience insights into both organic audiences and followers.I would love to view the data from that.
Yes, this is a good idea and sometimes we are able to do this. I am able to add you as an editor to some of the social media pages if you would like to help with posts. We have different people with access and they post on occasion, especially when I am on leave like I had been the past two weeks. We could come up with some monthly themes and do some brainstorming if you are interested. We can create a page on https://etherpad.opensuse.org and put together some ideas. How does that sound?
v/r Doug
Hi Beau, this all sounds interesting to me as well. Maybe you could go ahead and put up your ideas at some collaboration doc? This way we could get this whole thing pushed forward. Best regards, vinz. Am 26. Juli 2018 05:12:08 MESZ schrieb Beau Mathieson <beau@mathieson.id.au>:
Greetings Doug,
Indeed, perhaps we could consider an alternative approach or work around to providing quality content without to much attention to stock graphics.
Great, I would love being added as an editor to the social media pages. Also agreed, that we should start a collaboratory document in which we could brainstorm ideas that translate into a more unified social media approach.
I look forward to hearing back from you.
Beau Mathieson
On 25/7/18 12:34 am, ddemaio wrote:
Hi Beau, I have a few points below.
On 2018-07-17 06:30, Beau Mathieson wrote:
Hi Doug,
Thanks for the welcoming response, to begin with I would like to apologise for taking my time to get back to you.
I could completely understand for the reasoning to ditch meetings and I like the fact that the team is eager to increase adoption. I also absolutely agree we should have a better arsenical of stock graphics for our communications, and if we take a look at research conducted by Twitter, posts containing videos or images had three times more engagement then those that did not. Perhaps this is an area in which would could collaborate with the Artwork team?
The branding guidelines were established a few years back - https://opensuse.github.io/branding-guidelines/ People have contributed in various ways and have done a good job using the guidelines. It would be great to have some stock images made like you suggest. The artwork team is aware of this, but it really comes down to time and there ability to make a unified theme of stock images.
What I would like to see is a unified approach to publishing content
to
our major social media pages (Twitter and Facebook). For example, the last post on the Facebook page was the 6th of July and if I be blunt here the quality of the content on these pages is in my opinion sub-standard. This is shown though the low engagement levels on those pages, which the average engagement per post around about 10 retweets/likes, which is pretty poor considering we have 61,000 followers on Twitter and 11,000 followers on Facebook. What I believe we should do, is, create a strategy for perhaps as an example, monthly marketing campaigns in which we base our content on targeted demographics and their related use cases, while still incorporating announcements/blogs in to the mix. I believe this approach would help drive adoption. I would love to know whether or not we have any social media analytics? I understand Twitter allows profiles to view audience insights into both organic audiences and followers.I would love to view the data from that.
Yes, this is a good idea and sometimes we are able to do this. I am able to add you as an editor to some of the social media pages if you would like to help with posts. We have different people with access and they post on occasion, especially when I am on leave like I had been the past two weeks. We could come up with some monthly themes and do some brainstorming if you are interested. We can create a page on https://etherpad.opensuse.org and put together some ideas. How does that sound?
v/r Doug -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org To contact the owner, e-mail: opensuse-marketing+owner@opensuse.org
We good collaborate here about the posts - https://etherpad.opensuse.org/p/socialmediaspost v/r Doug On 07/26/2018 09:52 AM, Vinzenz Vietzke wrote:
Hi Beau,
this all sounds interesting to me as well. Maybe you could go ahead and put up your ideas at some collaboration doc? This way we could get this whole thing pushed forward.
Best regards, vinz.
Am 26. Juli 2018 05:12:08 MESZ schrieb Beau Mathieson <beau@mathieson.id.au>:
Greetings Doug,
Indeed, perhaps we could consider an alternative approach or work around to providing quality content without to much attention to stock graphics.
Great, I would love being added as an editor to the social media pages. Also agreed, that we should start a collaboratory document in which we could brainstorm ideas that translate into a more unified social media approach.
I look forward to hearing back from you.
Beau Mathieson
On 25/7/18 12:34 am, ddemaio wrote:
Hi Beau, I have a few points below.
On 2018-07-17 06:30, Beau Mathieson wrote:
Hi Doug,
Thanks for the welcoming response, to begin with I would like to apologise for taking my time to get back to you.
I could completely understand for the reasoning to ditch meetings and I like the fact that the team is eager to increase adoption. I also absolutely agree we should have a better arsenical of stock graphics for our communications, and if we take a look at research conducted by Twitter, posts containing videos or images had three times more engagement then those that did not. Perhaps this is an area in which would could collaborate with the Artwork team? The branding guidelines were established a few years back - https://opensuse.github.io/branding-guidelines/ People have contributed in various ways and have done a good job using the guidelines. It would be great to have some stock images made like you suggest. The artwork team is aware of this, but it really comes down to time and there ability to make a unified theme of stock images.
What I would like to see is a unified approach to publishing content to our major social media pages (Twitter and Facebook). For example, the last post on the Facebook page was the 6th of July and if I be blunt here the quality of the content on these pages is in my opinion sub-standard. This is shown though the low engagement levels on those pages, which the average engagement per post around about 10 retweets/likes, which is pretty poor considering we have 61,000 followers on Twitter and 11,000 followers on Facebook. What I believe we should do, is, create a strategy for perhaps as an example, monthly marketing campaigns in which we base our content on targeted demographics and their related use cases, while still incorporating announcements/blogs in to the mix. I believe this approach would help drive adoption. I would love to know whether or not we have any social media analytics? I understand Twitter allows profiles to view audience insights into both organic audiences and followers.I would love to view the data from that. Yes, this is a good idea and sometimes we are able to do this. I am able to add you as an editor to some of the social media pages if you would like to help with posts. We have different people with access and they post on occasion, especially when I am on leave like I had been the past two weeks. We could come up with some monthly themes and do some brainstorming if you are interested. We can create a page on https://etherpad.opensuse.org and put together some ideas. How does that sound?
v/r Doug
-- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org To contact the owner, e-mail: opensuse-marketing+owner@opensuse.org
participants (3)
-
Beau Mathieson -
ddemaio -
Vinzenz Vietzke