[opensuse-marketing] Marketing Push for openSUSE [Suggestions & opinions]

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Nenad Latinović

11 Dec 2014 11 Dec '14

14:12

Hi there geekos! So yes, as you could see, I've been absent for a little while now, as i finally became a bachelor in comp. literature, took up masters studies in literature and started working at a publishing company here at home. So it's been quite hectic. But i just can't leave this fine distro alone :) Anyways, let me cut to the chase. As some of you may remember, i did a survey about our news section. The results were various, but what seemed to stand out was that people wanted to have a go-to point that "humanizes" a very technical project, but also power-user news. What was interesting, was quite an amount of people not liking the whole "let's put anything we got about openSUSE on the news site", which i seemed to learn the hard way (like the variety article i did some months ago). So, I've seen quite a number of projects kind of pushing some marketing boundaries (Fedora has decided to move out of complete lethargy regarding its appearance and web-presence, Ubuntu is still doing its thing, Kubuntu has an awesome news blog (wire) etc.). So what i've been thinking is the following: - keeping news.o.o only for directly project-related news - creating a less formal, more visually appealing (does it take a new wordpress theme + some logos?) news site, which would cover all kinds of news, like, Opera available for openSUSE (just a thought, I've seen a repo with opera on software.o.o), so, also third-party software, event promotions, fun facts, interviews etc. What i think we would need: - a couple of additional web-writers (we could publish a formal call on news.o.o) - someone who could take care of the technical side (integrating the site properly within the opensuse.org ecosystem - something like telegraph.opensuse.org, for instance) - designer, if not for the site itself (since i understand that can be expensive, maybe only someone who could edit an already existing WP theme) then for additional graphical material (banners, headers etc.) Now, this is a thought, so If you have any suggestions/questions, do respond, so we can get it under way. P.S.: what got me thinking was someone on the local forums saying - you can get some good tutorials on openSUSE, but it's dispersed around many blogs. So why not try and unify the whole thing? Kind regards, and all sorts of geeko fun to y'all! -- Nenad Latinović nenad.latinovic@posteo.de -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org To contact the owner, e-mail: opensuse-marketing+owner@opensuse.org

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Henne Vogelsang

11 Dec 11 Dec

16:14

New subject: [opensuse-marketing] Re: Marketing Push for openSUSE [Suggestions & opinions]

Hey, On 11.12.2014 15:12, Nenad Latinović wrote:

...

- keeping news.o.o only for directly project-related news - creating a less formal news site, which would cover all kinds of news

Hm but then every article you write for this "new" news.opensuse.org will also have to end up on the "new" telegraph.opensuse.org right? I mean directly project-related news are the most important news... Hence I doubt the purpose of news as kind of "filter". There are other means to achieve this. Categories for instance :-) With the rest I agree a 100%. Additionally I would like to introduce a editorial workflow for news.o.o. Something like http://editflow.org/ http://pressforward.org/ http://www.oasisworkflow.com/ And merge lizards + news into a WP network http://codex.wordpress.org/Create_A_Network But as with everything else, this is a lot of work and I'm alone on the technical side... Henne -- Henne Vogelsang http://www.opensuse.org Everybody has a plan, until they get hit. - Mike Tyson -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org To contact the owner, e-mail: opensuse-marketing+owner@opensuse.org

Efstathios Iosifidis

17 Dec 17 Dec

22:59

New subject: [opensuse-marketing] Re: Marketing Push for openSUSE [Suggestions & opinions]

2014-12-11 18:14 GMT+02:00 Henne Vogelsang :

...

Hey,

On 11.12.2014 15:12, Nenad Latinović wrote:

...
- keeping news.o.o only for directly project-related news - creating a less formal news site, which would cover all kinds of news

Hm but then every article you write for this "new" news.opensuse.org will also have to end up on the "new" telegraph.opensuse.org right? I mean directly project-related news are the most important news... Hence I doubt the purpose of news as kind of "filter". There are other means to achieve this. Categories for instance :-) With the rest I agree a 100%.

Additionally I would like to introduce a editorial workflow for news.o.o. Something like

http://editflow.org/ http://pressforward.org/ http://www.oasisworkflow.com/

And merge lizards + news into a WP network

http://codex.wordpress.org/Create_A_Network

But as with everything else, this is a lot of work and I'm alone on the technical side...

Henne

Hello, A cool name would be opensuse.rocks (if the domain is available). Not so formal news (like news.o.o). More lizzards style but better themed. Something like omg style. But if Henne is alone and the no-one writes articles, there's no reason to start-keep such thing. Have phun, Stathis -- http://www.iosifidis.gr http://linkedin.iosifidis.gr Great leaders don't tell you what to do...They show you how it's done. Power corrupts. Absolute power corrupts...absolutely. -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org To contact the owner, e-mail: opensuse-marketing+owner@opensuse.org

Sarah Julia Kriesch

18 Dec 18 Dec

06:54

New subject: Aw: Re: [opensuse-marketing] Re: Marketing Push for openSUSE [Suggestions & opinions]

...

Gesendet: Mittwoch, 17. Dezember 2014 um 23:59 Uhr Von: "Efstathios Iosifidis" An: Kein Empfänger Cc: Marketing-opensuse , "opensusetv . ." Betreff: Re: [opensuse-marketing] Re: Marketing Push for openSUSE [Suggestions & opinions]

2014-12-11 18:14 GMT+02:00 Henne Vogelsang :

...
Hey,

On 11.12.2014 15:12, Nenad Latinović wrote:

...
- keeping news.o.o only for directly project-related news - creating a less formal news site, which would cover all kinds of news

Hm but then every article you write for this "new" news.opensuse.org will also have to end up on the "new" telegraph.opensuse.org right? I mean directly project-related news are the most important news... Hence I doubt the purpose of news as kind of "filter". There are other means to achieve this. Categories for instance :-) With the rest I agree a 100%.

Additionally I would like to introduce a editorial workflow for news.o.o. Something like

http://editflow.org/ http://pressforward.org/ http://www.oasisworkflow.com/

And merge lizards + news into a WP network

http://codex.wordpress.org/Create_A_Network

But as with everything else, this is a lot of work and I'm alone on the technical side...

Henne

Hello,

A cool name would be

opensuse.rocks (if the domain is available).

Not so formal news (like news.o.o). More lizzards style but better themed. Something like omg style.

But if Henne is alone and the no-one writes articles, there's no reason to start-keep such thing. Have phun, Stathis

-- http://www.iosifidis.gr http://linkedin.iosifidis.gr

Great leaders don't tell you what to do...They show you how it's done. Power corrupts. Absolute power corrupts...absolutely. -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org To contact the owner, e-mail: opensuse-marketing+owner@opensuse.org

We don`t have to look, whether a domain like rocks would be available today. You can use all you like as a top level domain. That's not a problem. @Henne: I have got some technical backgound. Can you say, what you want to do with all the plugins? What is exactly your idea? Sarah -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org To contact the owner, e-mail: opensuse-marketing+owner@opensuse.org

Henne Vogelsang

14:30

New subject: [opensuse-marketing] Re: Marketing Push for openSUSE [Suggestions & opinions]

Hey, On 18.12.2014 07:54, Sarah Julia Kriesch wrote:

...

@Henne: I have got some technical backgound. Can you say, what you want to do with all the plugins? What is exactly your idea?

May Idea is, similar to Nenads, to refresh the look & feel and the content of news.opensuse.org, network the blogs we have and introduce an editorial work flow. Currently openSUSE has a lot of disconnected sources of content Internal (under our direct control) * news.opensuse.org * lizards.opensuse.org External (personal stuff) * planet.opensuse.org * Twitter * G+ * Facebook * Youtube each of those has different people who can put content onto them and supposedly a slightly different purpose and audience. News suggests it's the 'official' content, lizards is personal content with a clear focus on openSUSE, planet is just personal content. In reality these mix (News contains personal content, lizards and planet contain official announcements) then throw in the all social networks which also carry content and you end up with the situation we have now: 1. There is no way to effortless stay up to date with openSUSE 2. We always reach only a fraction of the people we could reach with our content. My idea is that we start connecting all the places and make news.opensuse.org the spot for the most interesting content of any kind and source. The newspaper front page of openSUSE so to speak. That way we can maximize attractiveness and the throughput of News and making it easy to stay up to date with stuff that happens around openSUSE. It would also be way easier to feed our own social network accounts with relevant content. This requires us to do 3 things: 1. To make News the hub it should be, we add the pressforward plugin, add the XML feeds of the external places to it, then start re-releasing the awesome content our community produces. 2. To help the News team to produce better original we merge the now separate lizards and news wordpress blogs into a wordpress network. Then install the editflow plugin and introduce an editorial workflow. Which means people from the network (all news & lizards authors!) can 'propose' content for News to the News team. 3. To make this consumable for our readers we would have to redesign news as it won't be a simple blog anymore but more a traditional news site. I hope this makes more sense now. Henne -- Henne Vogelsang http://www.opensuse.org Everybody has a plan, until they get hit. - Mike Tyson -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org To contact the owner, e-mail: opensuse-marketing+owner@opensuse.org

Nenad Latinović

19 Dec 19 Dec

06:56

New subject: [opensuse-marketing] Re: Marketing Push for openSUSE [Suggestions & opinions]

I had a longer reply prepared yesterday, and in the meantime you've sent yours :) And yes, i agree on everything, and that's actually what i meant also. As for the 'filtering' news vs telegraph section, yes, categories would fit nice. So basically, a full-blown news site would be, as i see it, necessary currently so we don't lag behind. Kind regards geekos ;) --- Nenad Latinović nenad.latinovic@posteo.de On 18.12.2014 15:30, Henne Vogelsang wrote:

...

Hey,

On 18.12.2014 07:54, Sarah Julia Kriesch wrote:

...
@Henne: I have got some technical backgound. Can you say, what you want to do with all the plugins? What is exactly your idea?

May Idea is, similar to Nenads, to refresh the look & feel and the content of news.opensuse.org, network the blogs we have and introduce an editorial work flow.

Currently openSUSE has a lot of disconnected sources of content

Internal (under our direct control) * news.opensuse.org * lizards.opensuse.org

External (personal stuff) * planet.opensuse.org * Twitter * G+ * Facebook * Youtube

each of those has different people who can put content onto them and supposedly a slightly different purpose and audience. News suggests it's the 'official' content, lizards is personal content with a clear focus on openSUSE, planet is just personal content. In reality these mix (News contains personal content, lizards and planet contain official announcements) then throw in the all social networks which also carry content and you end up with the situation we have now:

1. There is no way to effortless stay up to date with openSUSE 2. We always reach only a fraction of the people we could reach with our content.

My idea is that we start connecting all the places and make news.opensuse.org the spot for the most interesting content of any kind and source. The newspaper front page of openSUSE so to speak.

That way we can maximize attractiveness and the throughput of News and making it easy to stay up to date with stuff that happens around openSUSE. It would also be way easier to feed our own social network accounts with relevant content.

This requires us to do 3 things:

1. To make News the hub it should be, we add the pressforward plugin, add the XML feeds of the external places to it, then start re-releasing the awesome content our community produces.

2. To help the News team to produce better original we merge the now separate lizards and news wordpress blogs into a wordpress network. Then install the editflow plugin and introduce an editorial workflow. Which means people from the network (all news & lizards authors!) can 'propose' content for News to the News team.

3. To make this consumable for our readers we would have to redesign news as it won't be a simple blog anymore but more a traditional news site.

I hope this makes more sense now.

Henne -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org To contact the owner, e-mail: opensuse-marketing+owner@opensuse.org

Sarah Julia Kriesch

18:05

New subject: [opensuse-marketing] Re: Marketing Push for openSUSE [Suggestions & opinions]

Thanks for the explanation.

...

Gesendet: Freitag, 19. Dezember 2014 um 07:56 Uhr Von: "Nenad Latinović" An: Marketing-opensuse , "opensusetv . ." Betreff: Re: [opensuse-marketing] Re: Marketing Push for openSUSE [Suggestions & opinions]

I had a longer reply prepared yesterday, and in the meantime you've sent yours :) And yes, i agree on everything, and that's actually what i meant also. As for the 'filtering' news vs telegraph section, yes, categories would fit nice. So basically, a full-blown news site would be, as i see it, necessary currently so we don't lag behind.

Kind regards geekos ;)

--- Nenad Latinović nenad.latinovic@posteo.de

On 18.12.2014 15:30, Henne Vogelsang wrote:

...
Hey,

On 18.12.2014 07:54, Sarah Julia Kriesch wrote:

...
@Henne: I have got some technical backgound. Can you say, what you want to do with all the plugins? What is exactly your idea?

May Idea is, similar to Nenads, to refresh the look & feel and the content of news.opensuse.org, network the blogs we have and introduce an editorial work flow.

Currently openSUSE has a lot of disconnected sources of content

Internal (under our direct control) * news.opensuse.org * lizards.opensuse.org

External (personal stuff) * planet.opensuse.org * Twitter * G+ * Facebook * Youtube

each of those has different people who can put content onto them and supposedly a slightly different purpose and audience. News suggests it's the 'official' content, lizards is personal content with a clear focus on openSUSE, planet is just personal content. In reality these mix (News contains personal content, lizards and planet contain official announcements) then throw in the all social networks which also carry content and you end up with the situation we have now:

1. There is no way to effortless stay up to date with openSUSE 2. We always reach only a fraction of the people we could reach with our content.

My idea is that we start connecting all the places and make news.opensuse.org the spot for the most interesting content of any kind and source. The newspaper front page of openSUSE so to speak.

That way we can maximize attractiveness and the throughput of News and making it easy to stay up to date with stuff that happens around openSUSE. It would also be way easier to feed our own social network accounts with relevant content.

It is a very good idea improving that. At the beginning I have asked me, how I would be able to get all necessary informations for being up to date, too. I think, we can get more contributors after that.

...

...
This requires us to do 3 things:

1. To make News the hub it should be, we add the pressforward plugin, add the XML feeds of the external places to it, then start re-releasing the awesome content our community produces.

It is based on what I have learned in the database team (2 weeks) and what I am doing since 3 months. Sometimes I have to add/ change links to internal websites and networks of our customer companys in xml files after deployments. I am a System Engineer and Linux-Systemadministrator (IT Operations) for our self developed marketing software (SaaS) now: http://www.brandmaker.com/en/marketingsoftware.html

...

...
2. To help the News team to produce better original we merge the now separate lizards and news wordpress blogs into a wordpress network. Then install the editflow plugin and introduce an editorial workflow. Which means people from the network (all news & lizards authors!) can 'propose' content for News to the News team. We have to think, how we want to do that. Do we want to have all informations from every network mixed and ordered by time? -> confusing, what is what and where can I get the right information?

Do we want to have them in different splits? -> structure, but you won't have enough place for all. other options... That's a way for getting more contributors to the news team.

...

...
3. To make this consumable for our readers we would have to redesign news as it won't be a simple blog anymore but more a traditional news site.

That's another step, where we need the steps before.

...
I hope this makes more sense now.

Henne I would join.

Sarah -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org To contact the owner, e-mail: opensuse-marketing+owner@opensuse.org

Nenad Latinović

22 Dec 22 Dec

13:31

New subject: [opensuse-marketing] Re: Marketing Push for openSUSE [Suggestions & opinions]

That's great news Sara! Henne, what else do you need from the technical aspect, regarding manpower? And be precise please, as I may not understand the terminology completely :) And would it be OK for me to publish an article calling for people to join in, with that specific knowledge being labeled as 'urgent'? Kind regards, --- Nenad Latinović nenad.latinovic@posteo.de On 19.12.2014 19:05, Sarah Julia Kriesch wrote:

...

Thanks for the explanation.

...
Gesendet: Freitag, 19. Dezember 2014 um 07:56 Uhr Von: "Nenad Latinović" An: Marketing-opensuse , "opensusetv . ." Betreff: Re: [opensuse-marketing] Re: Marketing Push for openSUSE [Suggestions & opinions]

I had a longer reply prepared yesterday, and in the meantime you've sent yours :) And yes, i agree on everything, and that's actually what i meant also. As for the 'filtering' news vs telegraph section, yes, categories would fit nice. So basically, a full-blown news site would be, as i see it, necessary currently so we don't lag behind.

Kind regards geekos ;)

--- Nenad Latinović nenad.latinovic@posteo.de

On 18.12.2014 15:30, Henne Vogelsang wrote:

...
Hey,

On 18.12.2014 07:54, Sarah Julia Kriesch wrote:

...
@Henne: I have got some technical backgound. Can you say, what you want to do with all the plugins? What is exactly your idea?

May Idea is, similar to Nenads, to refresh the look & feel and the content of news.opensuse.org, network the blogs we have and introduce an editorial work flow.

Currently openSUSE has a lot of disconnected sources of content

Internal (under our direct control) * news.opensuse.org * lizards.opensuse.org

External (personal stuff) * planet.opensuse.org * Twitter * G+ * Facebook * Youtube

each of those has different people who can put content onto them and supposedly a slightly different purpose and audience. News suggests it's the 'official' content, lizards is personal content with a clear focus on openSUSE, planet is just personal content. In reality these mix (News contains personal content, lizards and planet contain official announcements) then throw in the all social networks which also carry content and you end up with the situation we have now:

1. There is no way to effortless stay up to date with openSUSE 2. We always reach only a fraction of the people we could reach with our content.

My idea is that we start connecting all the places and make news.opensuse.org the spot for the most interesting content of any kind and source. The newspaper front page of openSUSE so to speak.

That way we can maximize attractiveness and the throughput of News and making it easy to stay up to date with stuff that happens around openSUSE. It would also be way easier to feed our own social network accounts with relevant content.

It is a very good idea improving that. At the beginning I have asked me, how I would be able to get all necessary informations for being up to date, too. I think, we can get more contributors after that.

...
...
This requires us to do 3 things:

1. To make News the hub it should be, we add the pressforward plugin, add the XML feeds of the external places to it, then start re-releasing the awesome content our community produces.

It is based on what I have learned in the database team (2 weeks) and what I am doing since 3 months. Sometimes I have to add/ change links to internal websites and networks of our customer companys in xml files after deployments. I am a System Engineer and Linux-Systemadministrator (IT Operations) for our self developed marketing software (SaaS) now: http://www.brandmaker.com/en/marketingsoftware.html

...
...
2. To help the News team to produce better original we merge the now separate lizards and news wordpress blogs into a wordpress network. Then install the editflow plugin and introduce an editorial workflow. Which means people from the network (all news & lizards authors!) can 'propose' content for News to the News team. We have to think, how we want to do that. Do we want to have all informations from every network mixed and ordered by time? -> confusing, what is what and where can I get the right information?

Do we want to have them in different splits? -> structure, but you won't have enough place for all.

other options...

That's a way for getting more contributors to the news team.

...
...
3. To make this consumable for our readers we would have to redesign news as it won't be a simple blog anymore but more a traditional news site.

That's another step, where we need the steps before.

...
I hope this makes more sense now.

Henne I would join.

Sarah -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org To contact the owner, e-mail: opensuse-marketing+owner@opensuse.org

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participants (4)

Efstathios Iosifidis
Henne Vogelsang
Nenad Latinović
Sarah Julia Kriesch