On Wednesday 08 April 2015 17:06:21 Henne Vogelsang wrote:
On 08.04.2015 14:32, Cornelius Schumacher wrote:
Linux enthusiasts is a target audience where we can shine with our mix of making things simple (e.g. YaST) and providing powerful tools (e.g. OBS). It might be worth to consider that in our marketing and strategy more.
Our current strategy and marketing already tries to "cater to users who are interested in computers and want to get work done, experiment or learn."[1] So does nearly all of our messaging IMHO.
"Computer enthusiast" is our target market. People who aren't computer enthusiasts simply don't use our products. Agreed?
Agreed. The one thing, where I would see a need for clarification is targeting developers. That's something which comes up quite a bit (although it doesn't in the strategy document). But I don't think we reach these people. So building on our strengths it might be good to not try to do this, but focus on the power users, admins, etc. which would fall under the "enthusiast" category.
I think we need to further segment the 'computer enthusiast' market and find smaller segments to address more aggressively...
This is a good idea. -- Cornelius Schumacher <cschum@suse.de> -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org To contact the owner, e-mail: opensuse-marketing+owner@opensuse.org