On 9 April 2015 at 08:44, Douglas DeMaio <Douglas.DeMaio@suse.de> wrote:
I could think of a couple of groups: - computer enthousiasts and power users - small business users - developers (web, app, application) - sysadmins (server, network, etc)
How would we move ahead and approach these more targeted?
I think this is a good topic for oSC and I'm pretty sure the board will address it there.
Thanks for the info. The data is a little old and I agree with Henne that the data and methodology used is questionable.
From a quick analysis on distrowatch, one could conclude openSUSE is steadily rising given its 12 months, 6 months and 3 months moving average. It's a solid 4th on that site, which would contradict Donnie Berkholz's story of the data. All trends show an up tick in popularity, but this is based off distrowatch's "light-hearted way of measuring the popularity of Linux distributions." Having a demographic info would really aid in nailing down our audience. Are there any measurement applications we use on our website to assess our web traffic?
Hi, This is a really timely discussion ;) . We had a longer conversation about this topic at the openSUSE Board meeting recently and completed a short mapping exercise where we on one hand listed the things we thought were the strong points of our project, OBS, KIWI, Tumbleweed, openQA were on that list, plus other things, and at he other end of the whiteboard we were working on we listed potential target audiences. These included developers, sysadmins, end users, ISVs and a few others. When we mapped our strength to the potential target audiences, developers and sysadmins had the most connections. The point of this was not to change the project, what we do, or how we do it, but rather to find some focus for a potential marketing/out-reach effort. After the mapping we did a bit of brain storming for a tag line of a potential marketing campaign. openSUSE The makers choice for {Developers | Sysadmins} Obviously any effort in this direction and pushing a focused marketing effort needs people and we are happy to see that multiple groups are having discussions about this at this time. We'd love to see this continue in a focused direction, which does not necessarily have to be what the six of us came up with over a weekend. Whatever we can do from a board perspective to help this we'd be happy to do. Regards, Richard -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org To contact the owner, e-mail: opensuse-marketing+owner@opensuse.org