Am 29.04.2014 20:33, schrieb Kenneth Wimer:
On 27/04/14 19:14, Andy Silva wrote:
Hello friends,
Given recent developments in the community about our branding efforts, it is that I write this email.
The openSUSE Conference gave time to the SUSE team to present new ideas and guidelines about branding. The idea behind this presentation was to aid designers and contributors who use our brand to promote our community and distribution. Many of them have to produce print material on their own and need help with the design.
Up until now, our branding has decreased in strength and as a result, we might end up looking for ideas every time that we need to create material for the distribution without having a core that guides our thoughts when creating artwork for events, LUGS, etc. Having to deal with such work is hard and slows down the overall progress of our branding efforts.
I wanted to open the discussion about these branding guidelines proposed by the team here
https://www.youtube.com/watch?v=G-r_ML-MnMo
Let me start by asking some question in sequence so we can answer in proper thread style
1. Ken and his team showed a new color palette, graphic elements such as a lightbulb and a geeko to use for posters and other print material to be used as guidelines for future artwork that requires openSUSE branding. Are these branding guidelines going to be published in our wiki? Will they replace or add to the current guidelines placed in the wiki? These colours are simply the ones used in the latest marketing campaign material. We're offering them in case anyone would like to make their own marketing material according to the brand of this campaign. It is an effort to help others use this campaign and nothing else.
Whether someone wants to put them on the wiki is not up to me, but we should at least wait until we have a full cmyk and rgb palette ready.
The colours defined on the wiki are clearly marked for screen usage. This in no way translates to printed material, nor should it.
I have taken a look at the oSC photos in the flickr pool. The newly designed material is very hard to spot. The light green one is way better: https://secure.flickr.com/photos/tux93/14022256235/in/pool-2585555@N25/light... When it comes to marketing, the main aim should be to gain attraction. This might be really hard to achieve with a design, where you can barely read the text: https://secure.flickr.com/photos/tux93/14050182935/in/pool-osc14 Greets Marcus