Hi all, On 22/06/14 19:59, Nenad Latinović wrote:
Hi. So today i stumbled on an interesting topic on the opensuse forums, and there was a link to ms Zvezdana's and mr Ken's lecture in Dubrovnik. I took the time to watch it and i have a couple of concerns i would like to raise here. If anyone can respond, i'd be more than grateful. Here's the copy of the post:
Not speaking from the designer's point of view, as i am not one. But from what i see, and i hope i'm wrong, as i don't want to spread fud. But suggesting the guidelines is one thing (i was pretty excited there as i'm looking for opensuse to have a more uniformed look and feel) and the other when he was talking about rebranding and brand diluting (or however it's spelled). What I see there is a SUSE employee (and a former Canonical employee) talking about how the similar brands aren't a good thing, and he mentions it would be better even if opensuse was called geeko linux, f.ex. I don't know if anyone from suse is with us here on the boards, but i felt some sort of a negative attitude towards the brand similarities. To cut things short, I got the feeling (which may be incorrect) that suse is feeling that opensuse with it's brand is having a negative impact on suse's corporate brand, and it would like it changed, but that they're taking a really small step by step to ensure they don't **** off the community, like Canonical does all the time, because they don't soften it up first. Now he says something, beating around the bush, that he would like to rebrand the whole community project, but he never specifically states why (only the diluting aspect, which i don't know what it is and why it damages any of the projects). Now, it all sounds to me like he thinks it should be done the way RH did it - Red Hat vs Fedora. Distinctly different branding. But then the problem occurs because that should have been done way back on day one. Now to make my personal point. I'm not stating anything, just expressing my interpretation and concern. 1) I wouldn't like opensuse to be rebranded because i'm emotionally attached to the brand and the geeko, so instead of the whole project rebranding, i'd like some kickass graphics in the guidelines provided. But that's just me. 2) If i'm correct about my intuition, I'd like someone from suse to step out, and say exactly why should the brand be changed. I think that if the reasons are valid, the community wouldn't object much, and it couldn't be perceived as suse meddling with the community. It's in all of our best interest to suse to expand and be successful.
If it's just my imagination working here, then I'd be more than happy for someone to say it's a non issue, because the thing i fear the most is the slow manipulation of the community. If the terms are clear, there can't be objections, but slowly trying to steer the vessel somewhere you wan't it by slow manipulation is really not good nor clever, and we'll have a Canonical/Ubuntu scenario in our camp. I'd like to take a minute to explain what I did and didn't say in our presentation. I think that Nenad asks a few questions that are at the backs of peoples minds so it is good to clear this up here.
I work for SUSE. As a design team within SUSE there are often ways to help out with openSUSE. Like the wallpapers that Zvedana posted - we made them and then submitted them to the list like any other contributor. The only time we have not worked as any other community member was when there was time-pressure and it dealt with a lot of money, logistics and dealing with printing companies, comparing prices, etc. ad nauseum. It is natural in such a situation that SUSE and the board agree to allow the team (they pay to do exactly this for SUSE) to step up and help openSUSE. What I mentioned about branding and such can be boiled down to this: In my opinion the brand is currently weak and something needs to be done. Note the "In my opinion"...it is just my opinion and I am in no way paid to deal with any of this :-) I am just reflecting upon the process we encountered trying to get marketing materials printed. The weak brand really made it hard for us to do our job :-( Whether at some time in the future openSUSE decides to rebrand itself is a question that I cannot answer. I can give you my opinion that the brand needs to be strengthened and I can give you my opinion on how that should happen but in the end it is only my opinion. I think it says a lot that this topic is so interesting to everyone. Maybe it would be time to actually discuss the matter in an orderly way, starting at the big question: does it even need to be done. Again, this is just my opinion :-) -- Kenneth Wimer SUSE LINUX Products GmbH, GF: Jeff Hawn, Jennifer Guild, Felix Imendörffer, HRB 16746 (AG Nürnberg) Maxfeldstraße 5, 90409 Nürnberg, Germany -- To unsubscribe, e-mail: opensuse-artwork+unsubscribe@opensuse.org To contact the owner, e-mail: opensuse-artwork+owner@opensuse.org