On Fri, 2012-04-20 at 13:15 +0200, Michal Hrusecky wrote:
Juergen Weigert - 13:08 20.04.12 wrote:
On Apr 20, 12 11:49:57 +0200, Jos Poortvliet wrote:
On Friday 13 April 2012 17:18:30 Jos Poortvliet wrote:
In the meeting we had we decided: - to delay the final decision with max one week - but work with the assumption we're going university - the theme would be "*bootstrapping awesome*",
I got some puzzled looks when I tried to discuss this theme in the documentation team. Awesome is an adjective and should be followed by a noun.
Variants that would make more sense to me: *bootstrapping awe* *awesome bootstrapping* *bootstrapping, awesome!* *bootstrapping - awesome!*
because - we always bootstrap awesome things in openSUSE - we bootstrap the first gentoo summit - we bootstrap the first community-led LinuxExpo - SUSE Labs is all about weird words like 'bootstrapping', 'chrooting'
Intended weirdness is great, but somehow it did not work here. Any native speakers to comment on this?
*Raises hand as native speaker* -- Actually it is possible to convert an adjective to a noun, and it is perfectly valid use case in the way Jos did it. It's probably much more in the realm of slang than formal English, as its many in the younger generation that tend to "moun-ize" their adjectives. As this is a slogan, that makes it even more appropriate as slogans are about evoking emotion rather than linguistic perfection. However, ultimately, I think the fact that it was asked for a native speaker here and that there was puzzlement about the overall phrase itself, shows we need to be a bit careful here. Not only did it look weird to non-native speakers, but even for native speakers, "bootstrapping" isn't that common a word to be used. So there's going to have to be a lot of explaining what exactly we mean here. I think we encountered that same problem with the RWX theme last year. It made perfect sense, especially for someone with the tech expertise, but beyond that most people were puzzled by it and we spent more time explaining it than getting the message across. Conceptually, I like the whole "bootstrapping" theme. It is what we do as a Project here. but we should find words that are similar to bootstrapping that connect on a broader level of our intended audience. While any and all theme and slogans really do require some level of explanation, it is better to be explaining concepts than to be explaining word first then concept second. Bryen
What about 'bootstrapping awesomeness'? I think that would characterize the best what we had in mind while thinking about theme...
-- Michal Hrusecky
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