On January 21, 2015 at 3:59:08 AM, Kenneth Wimer (wimer@suse.de(mailto:wimer@suse.de)) wrote:
Hi everyone
This email might sound like the beating of a drum, but there is an issue I believe needs to be agreed upon as a community as we move forward. That issue is the logo, its use, and the deviation of its use on graphical elements for openSUSE events.
Before going any further, I want to point out that this email is not criticizing any efforts of the past or present; it's merely to seek a conclusion about having a standardized/modular graphical element for future openSUSE events.
Graphical elements for things like summits, mini summits and conferences help to strengthen the openSUSE brand, but it's important that the elements also remain consistent to support growing the openSUSE brand.
A first step toward branding guidelines for these standardized/modular graphical elements for openSUSE can be found on Github at http://opensuse.github.io/branding-guidelines.
The website has downloadable resources to allow for us to be consistent with our messaging and brand image. We ask that you try to use the guidelines, contribute to the efforts and have your say so that community design's are consistent and recognizable at worldwide events.
The efforts to strengthen and grow our branding have only just begun. We are currently in the process of furthering and refreshing the work started in 2014. Sharing your experience using the guidelines mentioned above will help improve future versions.
When your event poses a unique challenge that is counter to the branding guidelines, please send an email to the design team at design@suse.de to discuss how the graphical element you propose can better align with branding, marketing and messaging efforts.
Let's have fun.
Respectfully, Kenneth
Hey Ken, One way to look at it is to say that there probably is need for us to have “maybe” a new logo. It has almost become a tradition to create special artwork for our events to represent openSUSE. However, with that, comes a great deal of time for design, and it grows through the lack of specialized artwork for our conferences and the idea of making something special for each event. While I like both ideas of staying consistent with artwork and making our own for events, I also think that this calls for a new logo for our project. If you analyze the current convention for our logo, you will notice that it is anything but concise. Meaning that we have elements that don’t seem to play well when placed together. We have a long name and we use a rather complex chameleon image that is, for me, hard to manage and place when I have to design elements around it. I would further your request to say that we can probably think that we need a more “usable” and “flexible” logo that we can place in our event materials. What do you think?
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