[opensuse-artwork] Event Branding and more
Hi everyone This email might sound like the beating of a drum, but there is an issue I believe needs to be agreed upon as a community as we move forward. That issue is the logo, its use, and the deviation of its use on graphical elements for openSUSE events. Before going any further, I want to point out that this email is not criticizing any efforts of the past or present; it's merely to seek a conclusion about having a standardized/modular graphical element for future openSUSE events. Graphical elements for things like summits, mini summits and conferences help to strengthen the openSUSE brand, but it's important that the elements also remain consistent to support growing the openSUSE brand. A first step toward branding guidelines for these standardized/modular graphical elements for openSUSE can be found on Github at http://opensuse.github.io/branding-guidelines. The website has downloadable resources to allow for us to be consistent with our messaging and brand image. We ask that you try to use the guidelines, contribute to the efforts and have your say so that community design's are consistent and recognizable at worldwide events. The efforts to strengthen and grow our branding have only just begun. We are currently in the process of furthering and refreshing the work started in 2014. Sharing your experience using the guidelines mentioned above will help improve future versions. When your event poses a unique challenge that is counter to the branding guidelines, please send an email to the design team at design@suse.de to discuss how the graphical element you propose can better align with branding, marketing and messaging efforts. Let's have fun. Respectfully, Kenneth SUSE LINUX GmbH, GF: Jeff Hawn, Jennifer Guild, Felix Imendörffer, HRB 16746 (AG Nürnberg) Maxfeldstraße 5, 90409 Nürnberg, Germany -- To unsubscribe, e-mail: opensuse-artwork+unsubscribe@opensuse.org To contact the owner, e-mail: opensuse-artwork+owner@opensuse.org
On January 21, 2015 at 3:59:08 AM, Kenneth Wimer (wimer@suse.de(mailto:wimer@suse.de)) wrote:
Hi everyone
This email might sound like the beating of a drum, but there is an issue I believe needs to be agreed upon as a community as we move forward. That issue is the logo, its use, and the deviation of its use on graphical elements for openSUSE events.
Before going any further, I want to point out that this email is not criticizing any efforts of the past or present; it's merely to seek a conclusion about having a standardized/modular graphical element for future openSUSE events.
Graphical elements for things like summits, mini summits and conferences help to strengthen the openSUSE brand, but it's important that the elements also remain consistent to support growing the openSUSE brand.
A first step toward branding guidelines for these standardized/modular graphical elements for openSUSE can be found on Github at http://opensuse.github.io/branding-guidelines.
The website has downloadable resources to allow for us to be consistent with our messaging and brand image. We ask that you try to use the guidelines, contribute to the efforts and have your say so that community design's are consistent and recognizable at worldwide events.
The efforts to strengthen and grow our branding have only just begun. We are currently in the process of furthering and refreshing the work started in 2014. Sharing your experience using the guidelines mentioned above will help improve future versions.
When your event poses a unique challenge that is counter to the branding guidelines, please send an email to the design team at design@suse.de to discuss how the graphical element you propose can better align with branding, marketing and messaging efforts.
Let's have fun.
Respectfully, Kenneth
Hey Ken, One way to look at it is to say that there probably is need for us to have “maybe” a new logo. It has almost become a tradition to create special artwork for our events to represent openSUSE. However, with that, comes a great deal of time for design, and it grows through the lack of specialized artwork for our conferences and the idea of making something special for each event. While I like both ideas of staying consistent with artwork and making our own for events, I also think that this calls for a new logo for our project. If you analyze the current convention for our logo, you will notice that it is anything but concise. Meaning that we have elements that don’t seem to play well when placed together. We have a long name and we use a rather complex chameleon image that is, for me, hard to manage and place when I have to design elements around it. I would further your request to say that we can probably think that we need a more “usable” and “flexible” logo that we can place in our event materials. What do you think?
SUSE LINUX GmbH, GF: Jeff Hawn, Jennifer Guild, Felix Imendörffer, HRB 16746 (AG Nürnberg) Maxfeldstraße 5, 90409 Nürnberg, Germany
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-- To unsubscribe, e-mail: opensuse-artwork+unsubscribe@opensuse.org To contact the owner, e-mail: opensuse-artwork+owner@opensuse.org
On 21/01/15 11:59, Kenneth Wimer wrote:
This email might sound like the beating of a drum, but there is an issue I believe needs to be agreed upon as a community as we move forward. That issue is the logo, its use, and the deviation of its use on graphical elements for openSUSE events. Before going any further, I want to point out that this email is not criticizing any efforts of the past or present; it's merely to seek a conclusion about having a standardized/modular graphical element for future openSUSE events. Graphical elements for things like summits, mini summits and conferences help to strengthen the openSUSE brand, but it's important that the elements also remain consistent to support growing the openSUSE brand.
Hi Kenneth, One spontaneous feed back this morning ... Of course, in an enterprise, the name, branding, logo, website and coherence are one great important point. And in most case, the enterprise ask to professional designers to care about this. And in such a relation (expert-client), the custumer can choose what he like or not, or choose another provider. And ... when the client need a flyer or anything, for a special event, he can ask the provider - and get again a choice for that. Is that right ? One context => one average process Now ... openSUSE ... Could we take 3 minutes to "compare" ? to analyse the differences ? Not the same at all, of course. I just give you a few examples : - OSC 11 Nürberg (first time I came) : as a "new visitors", the logo was great, but much more the plush ... it was FUN !! Each one has his geeko, ans openSUSE pictures went around (many ppl with a "symbol" on shoulder"). Now ? where are the geekos plush ? ah ok, just for SUSE ? (I dont know the motivations or reason, I just can analyse the outside result/effect) Last year, I was taking care of the FOSDEM booth (with Ancor, Bruno, yorgo, alexandro ..) - and we received (for the first time ... the "booth box" ... after many waiting months, if I remember well) So, we opened the gift ;-) and discovered the flyers, posters ... (I went to your talk at OSC13 ... and ok you explained your choices ... back pens and USBkeys, technical things ...OK nice talk) Again if I remember well, there was an article written about material booth (after the fosdem). And of course you DID GREAT job !! Did anybody from the design team noticed what we gave as a feed back ? (no reaction) For example : green is nice, but green beside green upon green ... make absolute no contrast on a booth ...OK ... this mail is not to start a talk on technical & look details (size of logo, respecting or not). You are an expert, and a designer, and that's fine. According to me, there are 3 "process bug" to solve : - 1. when openSUSE guys need to organize an event, and we saw calls on the project list (for OSC 15 and for mini summit scale), there were no proposition at all - Except Andy ... so presently, the big question would be : who do the design work in openSUSE (better than ... oh openSUSE designer should respect the rules) ? So what ? how can geekos organize event (all around) and have specific posters ? -2. when you suggest logo, posters, material ... where you open to change a detail ? I dont think so. The community did not have a choice. One color is like boring ... all the same ... Could we remember that "let's have FUN" was essential ? so What ? where is openSUSE choice ? -3. of course Andres, it would be the FUN to get a new logo, website and plush (I'm thinking to KDE Gonki) for openSUSE, but you know it's a long work, hours, ideas, brainstormings, creation and ... CHOICES (like it was donr for the china mini-summit : ppl could vote) So what ? Are you (Kenneth) the openSUSE designer ? And having time to do that great project ? Or can the board call for providers to suggest project" ? = This is a question for the board When openSUSE ppll do mini summit, who is able to do the job ? so lol, "this email might sound like the beating of a drum". OK you are a professional, but you ask to the community to respect design rules ... but the first problem (to find a solution) is to get competent ppl to do the job (website, logo, posters, flyers ...) when ppl need (as scale), thanks for reading and have fun today ;-) Françoise -- To unsubscribe, e-mail: opensuse-artwork+unsubscribe@opensuse.org To contact the owner, e-mail: opensuse-artwork+owner@opensuse.org
-- Andres Betts On January 22, 2015 at 1:16:48 AM, Françoise Wybrecht (fwybrecht@ioda-net.ch(mailto:fwybrecht@ioda-net.ch)) wrote:
On 21/01/15 11:59, Kenneth Wimer wrote:
This email might sound like the beating of a drum, but there is an issue I believe needs to be agreed upon as a community as we move forward. That issue is the logo, its use, and the deviation of its use on graphical elements for openSUSE events. Before going any further, I want to point out that this email is not criticizing any efforts of the past or present; it's merely to seek a conclusion about having a standardized/modular graphical element for future openSUSE events. Graphical elements for things like summits, mini summits and conferences help to strengthen the openSUSE brand, but it's important that the elements also remain consistent to support growing the openSUSE brand.
Hi Kenneth,
One spontaneous feed back this morning ...
Of course, in an enterprise, the name, branding, logo, website and coherence are one great important point. And in most case, the enterprise ask to professional designers to care about this. And in such a relation (expert-client), the custumer can choose what he like or not, or choose another provider. And ... when the client need a flyer or anything, for a special event, he can ask the provider - and get again a choice for that. Is that right ?
One context => one average process
Now ... openSUSE ...
Could we take 3 minutes to "compare" ? to analyse the differences ?
Not the same at all, of course.
I just give you a few examples :
- OSC 11 Nürberg (first time I came) : as a "new visitors", the logo was great, but much more the plush ... it was FUN !! Each one has his geeko, ans openSUSE pictures went around (many ppl with a "symbol" on shoulder").
Now ? where are the geekos plush ? ah ok, just for SUSE ? (I dont know the motivations or reason, I just can analyse the outside result/effect)
Last year, I was taking care of the FOSDEM booth (with Ancor, Bruno, yorgo, alexandro ..) - and we received (for the first time ... the "booth box" ... after many waiting months, if I remember well)
So, we opened the gift ;-) and discovered the flyers, posters ... (I went to your talk at OSC13 ... and ok you explained your choices ... back pens and USBkeys, technical things ...OK nice talk)
Again if I remember well, there was an article written about material booth (after the fosdem). And of course you DID GREAT job !! Did anybody from the design team noticed what we gave as a feed back ? (no reaction) For example : green is nice, but green beside green upon green ... make absolute no contrast on a booth ...OK ... this mail is not to start a talk on technical & look details (size of logo, respecting or not).
You are an expert, and a designer, and that's fine.
According to me, there are 3 "process bug" to solve :
- 1. when openSUSE guys need to organize an event, and we saw calls on the project list (for OSC 15 and for mini summit scale), there were no proposition at all - Except Andy ... so presently, the big question would be : who do the design work in openSUSE (better than ... oh openSUSE designer should respect the rules) ?
So what ? how can geekos organize event (all around) and have specific posters ?
-2. when you suggest logo, posters, material ... where you open to change a detail ? I dont think so. The community did not have a choice. One color is like boring ... all the same ... Could we remember that "let's have FUN" was essential ?
so What ? where is openSUSE choice ?
-3. of course Andres, it would be the FUN to get a new logo, website and plush (I'm thinking to KDE Gonki) for openSUSE, but you know it's a long work, hours, ideas, brainstormings, creation and ... CHOICES (like it was donr for the china mini-summit : ppl could vote)
If I understand correctly, you are saying that we should “not” venture into designing a new logo because it will take long work hours. To that I say, it is what designers do. We spend long hours thinking, proposing new ideas. Personally, this would just be another creation process that I would like to be involved with. Then present a few things to the community and see where that takes us.
So what ? Are you (Kenneth) the openSUSE designer ? And having time to do that great project ? Or can the board call for providers to suggest project" ? = This is a question for the board
When openSUSE ppll do mini summit, who is able to do the job ?
so lol, "this email might sound like the beating of a drum".
OK you are a professional, but you ask to the community to respect design rules ... but the first problem (to find a solution) is to get competent ppl to do the job (website, logo, posters, flyers ...) when ppl need (as scale),
thanks for reading and have fun today ;-) Françoise
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On 22/01/15 17:10, Andres Betts wrote:
-3. of course Andres, it would be the FUN to get a new logo, website and plush (I'm thinking to KDE Gonki) for openSUSE, but you know it's a long work, hours, ideas, brainstormings, creation and ... CHOICES (like it was donr for the china mini-summit : ppl could vote) If I understand correctly, you are saying that we should “not” venture into designing a new logo because it will take long work hours. To that I say, it is what designers do. We spend long hours thinking, proposing new ideas. Personally, this would just be another creation process that I would like to be involved with. Then present a few things to the community and see where that takes us.
for example, the suggestion for scale are good lokking and nice, but yes, I said that changing a "community logo" is just a part of a systemic process (including all in it : logo, website, flyers, posters ...) but if you already work on ideas, dont stop ;-) just go on ;-) -- To unsubscribe, e-mail: opensuse-artwork+unsubscribe@opensuse.org To contact the owner, e-mail: opensuse-artwork+owner@opensuse.org
On 22/01/15 17:55, Françoise Wybrecht wrote:
On 22/01/15 17:10, Andres Betts wrote:
-3. of course Andres, it would be the FUN to get a new logo, website and plush (I'm thinking to KDE Gonki) for openSUSE, but you know it's a long work, hours, ideas, brainstormings, creation and ... CHOICES (like it was donr for the china mini-summit : ppl could vote) because it will take long work hours. To that I say, it is what designers do. We spend long hours thinking, proposing new ideas.
PS Andres ;-) : just a question : who are we ? who IS "WE" ? (as when Hans called for help for OSC15, or Drew for Scale ... I saw just You, and no team ?) (and for the last distro 13.2 ... there was no real PRO proposal from artwork team, if I remember well) how many designers are working for openSUSE or can help for events like mini-summit or OSC15 ? (even if it's free contributions, it's important to know who is the team, no ?) -- To unsubscribe, e-mail: opensuse-artwork+unsubscribe@opensuse.org To contact the owner, e-mail: opensuse-artwork+owner@opensuse.org
-- Andres Betts On January 22, 2015 at 10:13:28 AM, Françoise Wybrecht (fwybrecht@ioda-net.ch(mailto:fwybrecht@ioda-net.ch)) wrote:
On 22/01/15 17:55, Françoise Wybrecht wrote:
On 22/01/15 17:10, Andres Betts wrote:
-3. of course Andres, it would be the FUN to get a new logo, website and plush (I'm thinking to KDE Gonki) for openSUSE, but you know it's a long work, hours, ideas, brainstormings, creation and ... CHOICES (like it was donr for the china mini-summit : ppl could vote) because it will take long work hours. To that I say, it is what designers do. We spend long hours thinking, proposing new ideas.
PS Andres ;-) :
just a question : who are we ? who IS "WE" ?
(as when Hans called for help for OSC15, or Drew for Scale ... I saw just You, and no team ?)
(and for the last distro 13.2 ... there was no real PRO proposal from artwork team, if I remember well)
how many designers are working for openSUSE or can help for events like mini-summit or OSC15 ? (even if it's free contributions, it's important to know who is the team, no ?)
We generally means me and all the other people who hang out at #opensuse-artwork. Although they are not always as active, I generally seek out help from them and generally when I can’t do much artwork myself, they step in.
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On 22/01/15 18:16, Andres Betts wrote:
We generally means me and all the other people who hang out at #opensuse-artwork.
;-))) ty for your answer -- To unsubscribe, e-mail: opensuse-artwork+unsubscribe@opensuse.org To contact the owner, e-mail: opensuse-artwork+owner@opensuse.org
-----BEGIN PGP SIGNED MESSAGE----- Hash: SHA1 Hi all listmates! El 22/01/15 a las 18:13, Françoise Wybrecht escribió:
PS Andres ;-) :
just a question : who are we ? who IS "WE" ?
I stand my hand up here!
(as when Hans called for help for OSC15, or Drew for Scale ... I saw just You, and no team ?)
Andy send his proposal, and I did it too. In fact the logo shosen for oSC'15 it's mine...
(and for the last distro 13.2 ... there was no real PRO proposal from artwork team, if I remember well)
Then you remember not so well! ;) I send my proposals, and I share some other proposals made by others...
how many designers are working for openSUSE or can help for events like mini-summit or OSC15 ? (even if it's free contributions, it's important to know who is the team, no ?)
You can check the github artwork repo, to know it... Maybe it's not a big team, but there are geekos out there!
and BTW, I always try to help with my little skills in that for the community... CD, sleeves, banners, logos, etc... I try to help in that areas... 've phun!! - -- - -------------------- (GPG Key: 0xC9B7E22A) -----BEGIN PGP SIGNATURE----- Version: GnuPG v2.0.22 (GNU/Linux) iQIcBAEBAgAGBQJUwTPVAAoJEMx0Lo3Jt+Iqor4QAIUAUUfzPYa2BRRzn6FzutQi AB9YUZS9Xvc6IVc33cz0ZSJYW0cxF6XlbNwIUGgQ7mVeHl/3qwPphzlJI36lksRj ML3y3Dw3+V0j5ZK9+PQ4BfLayDTT7M8yn0KrHYNi9tXEn0gQ+6k5mgUgIlcb/ref U0AiuuMxys+UAV2swXDr/dIaspV5S3fGtnhiN5AroE6YlA+Iz0vM8x8n8fEpoQr9 uk/MtZQiwddYsXmOaJsHksxyQveXbkcSNlxAhFY1gPQ7k7GaNBD+zMZWYUIHLVH5 BWo49nuragF01W03Ob4jHby0VepXbqka07HutqkmGLKPF+2EKZjprD5DdA7BjlRo lscyl/FFuAgPvVCuDe9uC4/oBQAUn3wuefIKr0CytrEH3EKy4DxppeZe4UUBAUkA shEcg9r6+r4QzrXx2sUEzH+4B7Fb3ALHw7mtxCTLirf3u6KTWn8BDHq/ld9ULtj0 bUkSPWJgTCJxK93ohFLCiL52rXMXfUnL+zZeok+OR66rmdV05qJYJ7+Q5oKhirqg 1RfKB8qRc0TjTSIdk1KX5UX2xuyX7Y5QAPlTpxyU2xj65ZAzjYDTa+xn/480K2ak 4ttH7bPQ5HpLbPlo7xMG01ti0PNuPqi4rJpFFPKTdE4rta5/w7RN53ODrPvFwVSQ sXYYHxBc1ketWXb30RUC =+pJf -----END PGP SIGNATURE----- -- To unsubscribe, e-mail: opensuse-artwork+unsubscribe@opensuse.org To contact the owner, e-mail: opensuse-artwork+owner@opensuse.org
On 01/21/2015 09:29 PM, Kenneth Wimer wrote:
Hi everyone
This email might sound like the beating of a drum, but there is an issue I believe needs to be agreed upon as a community as we move forward. That issue is the logo, its use, and the deviation of its use on graphical elements for openSUSE events.
Before going any further, I want to point out that this email is not criticizing any efforts of the past or present; it's merely to seek a conclusion about having a standardized/modular graphical element for future openSUSE events.
Graphical elements for things like summits, mini summits and conferences help to strengthen the openSUSE brand, but it's important that the elements also remain consistent to support growing the openSUSE brand.
A first step toward branding guidelines for these standardized/modular graphical elements for openSUSE can be found on Github at http://opensuse.github.io/branding-guidelines.
The website has downloadable resources to allow for us to be consistent with our messaging and brand image. We ask that you try to use the guidelines, contribute to the efforts and have your say so that community design's are consistent and recognizable at worldwide events.
The efforts to strengthen and grow our branding have only just begun. We are currently in the process of furthering and refreshing the work started in 2014. Sharing your experience using the guidelines mentioned above will help improve future versions.
When your event poses a unique challenge that is counter to the branding guidelines, please send an email to the design team at design@suse.de to discuss how the graphical element you propose can better align with branding, marketing and messaging efforts.
Let's have fun.
Respectfully, Kenneth
Would be really nice if the websites matched this branding as well, especially https://www.opensuse.org/en/ just getting the main landing page, forums and wiki style sheets to all use the new color palette in there style sheets shouldn't be to much effort. It would also be nice if the dark grey bar thats at the top of the wiki, forums and buildservice was at the top of the main page as well. I might have a play with colors inside firefox's dynamic css tool. I don't have heaps of time but i might be able to come up with something thats more consistent and better then what we have now. Can anyone point me toward a copy of the site source? In my opinion having the website consistent is probably more important then the print material as it gets a lot more views. Cheers, Simon Lees Enlightenment maintainer - openSUSE -- To unsubscribe, e-mail: opensuse-artwork+unsubscribe@opensuse.org To contact the owner, e-mail: opensuse-artwork+owner@opensuse.org
participants (5)
-
Andres Betts -
Françoise Wybrecht -
Kenneth Wimer -
Simon -
victorhck