[opensuse-marketing] How can we spread the word to a much broader audience of people beyond openSUSE community?
Some of you may have read the blog post about openSUSE Conference by Brian Proffitt, one of the most famous writers in Linux and FLOSS world. http://www.itworld.com/open-source/125538/opensuse-conference-a-time-introsp... He wrote: "The conference, which had the theme "Collaboration across Borders," seemed almost completely non-existent in the US tech media. Most of the coverage I could find was in the German trade press. Hardly any beyond that. (...)" So the question is, was our advertising campaign for OSC enough to spread the word to a much broader audience of people beyond openSUSE community? You may know there are some active Linux/FLOSS news sites such as: Linux Today http://www.linuxtoday.com/ LXer http://lxer.com/ EntirelyOpenSource.com http://www.entirelyopensource.com/ I, as a editor of Weekly News, regularly go around those sites to see if there are some interesting news on Linux/FLOSS. But to be honest, I could find only few entries about OSC on those sites. I think that was one of the reason why Brian felt OSC was "almost completely non-existent in the US tech media". If an information is aimed at only openSUSE commynity, writing an article on {news,lizards}.o.o and posting it to opensuse-* lists would be just enough. But some information should be reached to a much broader people beyond openSUSE community. So I'm going to submit openSUSE related news to those sites when I think they might be interesting also for people beyond openSUSE community. If you know other active news sites in addition to above 3 sites, please let me know. ;-) But since I'm just an volunteer and my time is limited, that cannot be done only by me. Your help will be always welcomed. :-) Best, -- _/_/ Satoru Matsumoto - openSUSE Member - Japan _/_/ _/_/ Marketing/Weekly News/openFATE Screening Team _/_/ _/_/ mail: helios_reds_at_gmx.net / irc: HeliosReds _/_/ _/_/ http://blog.zaq.ne.jp/opensuse/ _/_/ -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org
On Thu, 2010-11-04 at 11:03 +0900, Satoru Matsumoto wrote:
Some of you may have read the blog post about openSUSE Conference by Brian Proffitt, one of the most famous writers in Linux and FLOSS world. http://www.itworld.com/open-source/125538/opensuse-conference-a-time-introsp...
He wrote: "The conference, which had the theme "Collaboration across Borders," seemed almost completely non-existent in the US tech media. Most of the coverage I could find was in the German trade press. Hardly any beyond that. (...)"
So the question is, was our advertising campaign for OSC enough to spread the word to a much broader audience of people beyond openSUSE community?
You may know there are some active Linux/FLOSS news sites such as: Linux Today http://www.linuxtoday.com/ LXer http://lxer.com/ EntirelyOpenSource.com http://www.entirelyopensource.com/
I, as a editor of Weekly News, regularly go around those sites to see if there are some interesting news on Linux/FLOSS. But to be honest, I could find only few entries about OSC on those sites. I think that was one of the reason why Brian felt OSC was "almost completely non-existent in the US tech media".
If an information is aimed at only openSUSE commynity, writing an article on {news,lizards}.o.o and posting it to opensuse-* lists would be just enough. But some information should be reached to a much broader people beyond openSUSE community.
So I'm going to submit openSUSE related news to those sites when I think they might be interesting also for people beyond openSUSE community. If you know other active news sites in addition to above 3 sites, please let me know. ;-)
But since I'm just an volunteer and my time is limited, that cannot be done only by me. Your help will be always welcomed. :-)
Best,
-- _/_/ Satoru Matsumoto - openSUSE Member - Japan _/_/ _/_/ Marketing/Weekly News/openFATE Screening Team _/_/ _/_/ mail: helios_reds_at_gmx.net / irc: HeliosReds _/_/ _/_/ http://blog.zaq.ne.jp/opensuse/ _/_/
I think it is worth reviewing where we are and how we can improve on this. It seems only natural that media in Germany and around there would have picked up on the news best. But at the sme time, we do lose out on showing that openSUSE project is global. To that end, we are building up a special mailing list for press people to subscribe to and receive relevant announcements and press releases. We need to grow it more. So anyone who has names and email addresses to recommend, please forward to AJ, Jos or me. Furthermore, we need to address our own internal strategy within the team for how we publicize ourselves. And social media still figures prominently in this area, and to that, we need to have the brainstorming session we've talked about recently about how to improve and leverage our masses to spread even further. But the heart of what you are saying is absolutely important. You're saying we're preaching to the choir too much and need to talk outside of our groups when publicising news. +10000 for this. Let's confab and figure out the best way to break out from our shell and show the world we're still here and standing! Bryen M yunashko -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org
Visibility in Germany is the least of our worries. All my friends who're from Germany use openSUSE. All my Chinese friends use Ubuntu or windows though. Some have never even heard of us. On the Indian front people have a little more balanced outlook though, with openSUSE use at par with fedora, though Ubuntu still leads. Maybe global outreach is not as good as we'd like it to be. That is where the ambassador program is supposed to help. Let's hope we successfully summon a geckier world. Godspeed friends, ~kknundy -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org
On 2010-11-04 Bryen wrote:
On Thu, 2010-11-04 at 11:03 +0900, Satoru Matsumoto wrote:
Some of you may have read the blog post about openSUSE Conference by Brian Proffitt, one of the most famous writers in Linux and FLOSS world. http://www.itworld.com/open-source/125538/opensuse-conference-a-time-intr ospection
He wrote: "The conference, which had the theme "Collaboration across Borders," seemed almost completely non-existent in the US tech media. Most of the coverage I could find was in the German trade press. Hardly any beyond that. (...)"
So the question is, was our advertising campaign for OSC enough to spread the word to a much broader audience of people beyond openSUSE community?
You may know there are some active Linux/FLOSS news sites such as: Linux Today http://www.linuxtoday.com/ LXer http://lxer.com/ EntirelyOpenSource.com http://www.entirelyopensource.com/
I, as a editor of Weekly News, regularly go around those sites to see if there are some interesting news on Linux/FLOSS. But to be honest, I could find only few entries about OSC on those sites. I think that was one of the reason why Brian felt OSC was "almost completely non-existent in the US tech media".
If an information is aimed at only openSUSE commynity, writing an article on {news,lizards}.o.o and posting it to opensuse-* lists would be just enough. But some information should be reached to a much broader people beyond openSUSE community.
So I'm going to submit openSUSE related news to those sites when I think they might be interesting also for people beyond openSUSE community. If you know other active news sites in addition to above 3 sites, please let me know. ;-)
But since I'm just an volunteer and my time is limited, that cannot be done only by me. Your help will be always welcomed. :-)
Best,
I think it is worth reviewing where we are and how we can improve on this. It seems only natural that media in Germany and around there would have picked up on the news best. But at the sme time, we do lose out on showing that openSUSE project is global.
To that end, we are building up a special mailing list for press people to subscribe to and receive relevant announcements and press releases. We need to grow it more. So anyone who has names and email addresses to recommend, please forward to AJ, Jos or me.
Furthermore, we need to address our own internal strategy within the team for how we publicize ourselves. And social media still figures prominently in this area, and to that, we need to have the brainstorming session we've talked about recently about how to improve and leverage our masses to spread even further.
But the heart of what you are saying is absolutely important. You're saying we're preaching to the choir too much and need to talk outside of our groups when publicising news. +10000 for this. Let's confab and figure out the best way to break out from our shell and show the world we're still here and standing!
Well, besides the value of talking, I think Satoru does exactly the right thing: going out and Just Doing It (TM) :D If half the ppl on this list post push 1 article from news.o.o to an international news site per year, we'd be doing 1000 times better than now :D In general, the news.o.o team (or lack there-of) should be responsible for this. I say lack there-of because despite the fact that there are a bunch of ppl (including me) who have access to news.o.o, there is no communication about articles. I think that's bad and want to change that. But consering henne's plans for news.o.o (henne, any further ideas on that front?) I'm unsure where to move right now...
Bryen M yunashko
Satoru Good question, hard to give answer but I'll try to let some cents here and because of a wide options of answers this message could be quite long, sorry I think to spread the openSUSE word to a much broader audience we need to: * We need to see and be more involved outside Linux and technical world. I mean, if we start to try to be more closer to doctors, pharmacists, financial analysts, retail people, physicists, mathematicians, naturalists, astronomers, scientists, historians, educators, persons with disabilities of any kind, designers, ... we will be able to better understand their needs and pains, helping them to find the best it solutions for each one Will be very helpful if we understand what is happening inside these different areas of knowledge, perhaps by participating in conferences, mailing lists, making questionnaires focused on each segment disseminated by their teachers (us) in universities, specialized blogs and sites. Example. Indians Cassinos in Milwaukee Area What is the solution to their security, stability, audit control system for the casino. What about one of us participate at the annual Indians cassinos CIO's meeting next time and give them a nice speech about how much openSUSE can help. And how much secure, flexible, stable, reliable, and profitable they can be if invest and use openSUSE as infra-structure for their IT environment Agribusiness in Brazil Jataí- Does anyone knows if there is exist any free software that meets the needs of an agribusiness. Any application or suite, crm... and if this exists is this already homologated for openSUSE? What is the procedure to get 3th parties applications homologated to openSUSE? Also We can try to increase our base inviting decision makers to understand and evaluate openSUSE - and hopefully bring them to our side using non-tech discuss to convince but preferable using the beneficies from inside and around openSUSE ecosystem (I'm talking about CIO, CTO, CFO, and Managers from any kind of market, and to get this task done, I believe ambassadors power and networking could be very helpful. Some questions that may be answered to help us to get better results and bigger audience next year. Does we already know where ambassadors want to be next year? In what events does we want to participate? If there is any chance in future to have some kind of specialization in the ambassador program, which specializations do you like to see? none? Which websites we would like to be publish articles and interviews related to openSUSE, I'm not talking about big ones, but the local ones. I think Interviews can really help us, because keeping all ambassadors on the same page, besides serving as a tool of mass communication. We could have a schedule of interviews conducted monthly by the ambassadors What about Ambassadors aggregate feed/rss for planet. Will be nice if all ambassadors subscribe their own blogs in a central point like this http://planet.opensuse.org/ambassadors Ambassadors could go and look for good and interesting people to be interviewd by us, also the interviewed could be another ambassador from another country and share their experiences and initiatives with others ambassadors, or we find a way to interview a developer from IBM and listen about their activities and contributions made to the platform SUSE / openSUSE, Same for developers from VMware, Intel, Novell ... These interviews could be immediately translated to English language to enable all others ambassadors to translated into as many languages as possible. These interviews could also be long-term integrated and distributed via itunes in the channel of openSUSE, and the same is valid for other tools for streaming. Could be hard to get this one, but short interviews in mass tv channels such as CNN, MSNBC, BBC, Globe, could help us to get there. Specially because some of them already use openSUSE ;) Success stories using openSUSE. Ambassadors can create, maintain and disseminate this list in conferences and FOSS during speech. I think if we have some good and successful cases to show up, others will be able to learn and do the same way or even better increasing our audience a little more. CIO's, CTO's, CFO's, sponsors, media news, end user ... all love and gets benefits from success cases. Our friend openSUSE Ambassador Alessandro Faria, Cabelo - has an great sentence, which may help us understand and increase our audience too. "Collaborating brings friends, competition brings enemies" Last and most important imho is educational, university, school, kind-garden or something like that. we need to have asap a partnership program dedicated to achieve these area. CarlosRibeiro Em Qui, 2010-11-04 às 11:03 +0900, Satoru Matsumoto escreveu:
Some of you may have read the blog post about openSUSE Conference by Brian Proffitt, one of the most famous writers in Linux and FLOSS world. http://www.itworld.com/open-source/125538/opensuse-conference-a-time-introsp...
He wrote: "The conference, which had the theme "Collaboration across Borders," seemed almost completely non-existent in the US tech media. Most of the coverage I could find was in the German trade press. Hardly any beyond that. (...)"
So the question is, was our advertising campaign for OSC enough to spread the word to a much broader audience of people beyond openSUSE community?
You may know there are some active Linux/FLOSS news sites such as: Linux Today http://www.linuxtoday.com/ LXer http://lxer.com/ EntirelyOpenSource.com http://www.entirelyopensource.com/
I, as a editor of Weekly News, regularly go around those sites to see if there are some interesting news on Linux/FLOSS. But to be honest, I could find only few entries about OSC on those sites. I think that was one of the reason why Brian felt OSC was "almost completely non-existent in the US tech media".
If an information is aimed at only openSUSE commynity, writing an article on {news,lizards}.o.o and posting it to opensuse-* lists would be just enough. But some information should be reached to a much broader people beyond openSUSE community.
So I'm going to submit openSUSE related news to those sites when I think they might be interesting also for people beyond openSUSE community. If you know other active news sites in addition to above 3 sites, please let me know. ;-)
But since I'm just an volunteer and my time is limited, that cannot be done only by me. Your help will be always welcomed. :-)
Best,
-- _/_/ Satoru Matsumoto - openSUSE Member - Japan _/_/ _/_/ Marketing/Weekly News/openFATE Screening Team _/_/ _/_/ mail: helios_reds_at_gmx.net / irc: HeliosReds _/_/ _/_/ http://blog.zaq.ne.jp/opensuse/ _/_/
-- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org
participants (5)
-
Bryen M. Yunashko
-
Carlos Ribeiro
-
Jos Poortvliet
-
Koushik Kumar Nundy
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Satoru Matsumoto