Mailinglist Archive: opensuse-project (325 mails)

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Re: [opensuse-project] Project name and logo discussion
On 6/5/19 5:45 AM, Pierre Böckmann wrote:
On Wednesday, 5 June 2019 11:18:26 CEST Mathias Homann wrote:
Am 2019-06-03 08:01, schrieb Stasiek Michalski:

Here's just one little bit of food for thought.

I was just chitchatting with a coworker about this, and he said:

"If opensuse changes their name whey will be just one of many unknown /
new linux distributions, while right now they are one of the market

Do we really WANT to be "just some small new distro" instead one of the
big five?


Hi Mathias,

I don't think that we are becoming "just some small new distro". The Community
stays the same, only with a strong supporting foundation behind it. Neither
are we cutting the ties to SUSE, nor do we rebase the distro on any other
technological basis. Leap will continue to be Leap, and same applies to
Tumbleweed and the openSUSE project.

I am sure that a name change and the new build foundation will get some media
buzz around the globe. So we probably might even get much more attention than
we got in the last few years and we might profit from that attention, too.

Sorry but that is all speculation, we might get media attention we might ..... and flies in the face of historical evidence

Mandrake -> Mandriva -> what is it now? Does anyone care?

Our own experience shows that making changes in people's head when it comes to changing names is extremely difficult. One can still find, in relatively recent writing SuSE and sometimes even S.u.S.E. and how long has that been declared dead?

Companies that undertake re-branding efforts spend millions some billions of dollars to change the wiring in people's heads. The press attention we __might__ get is not going to come anywhere close.

But again it all comes back to my earlier question why do we pursue this avenue? Initially the answer was, paraphrasing, ability to better handle financial transactions and attract sponsors. As the discussion moves on it appears to me that the real reason is control of trademarks and more independence. If the later is really the underlying reason, then yes a name change would be the pill we have to swallow. But if we primarily care about being able to properly handle financial transactions then a name change is not needed and I am certain there are reasonable ways to deal with the trademark topics that come up.


Distinguished Architect LINUX
Technical Team Lead Public Cloud
IRC: robjo
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