Mailinglist Archive: opensuse-project (325 mails)

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Re: [opensuse-project] Project name and logo discussion

On śro, Jun 5, 2019 at 12:45 PM, Mathias Homann <Mathias.Homann@xxxxxxxxxxxx> wrote:
Am 2019-06-05 12:02, schrieb Richard Brown:
On Wed, 5 Jun 2019 at 11:59, Marcus Meissner <meissner@xxxxxxx> wrote:

> I am sure that a name change and the new build foundation will get some media
> buzz around the globe. So we probably might even get much more attention than
> we got in the last few years and we might profit from that attention, too.

But we will lose most of our (non community) users.

The "buzz" will be the same as with RandomNewDistro, one article and
then gone in the wind.

The brand is the most important part on keeping the distribution alive.
Throwing it away means throwing the distribution away, sorry.

that's a rather pessimistic view. If we do decide to change the
Project's name, I'd expect we'd continue using the openSUSE brand for
the distributions for at least a transitional period of a few years,
which should give us the benefit of both attracting attention through
the new name AND not alienating our existing users and contributors.

| sed -e 's/pessimistic/realistic/'


Am I really the only one on this list to realize that the four letters "SUSE" have been a household term for over 25 years now? And we want to throw that away WHY exactly?

do you think that ... lets say Volkswagen would change their name to ... "peoplevehicle" for some reason?

Absolutely, after the scandals with emissions their reputation is way below the
mark, they are lucky to have bought majority of European industry and brands to
keep them going ;)

Joking aside, the choice comes down to: we are able to freely use brand as a
community or we keep the recognized brand with strings attached. It's basically
either being able to do marketing at reasonable levels or have already
recognized branding. Now question is, will we be able to keep up the momentum
going if we have a limited ability to promote our brand?

LCP [Stasiek]
https://lcp.world


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