On Tuesday 18 January 2011 18:43:19 Bryen M. Yunashko wrote:
In today's marketing team meeting we discussed how to go forth with the 11.4 Release Campaign planning. It was agreed that we should use the December Collaboration Days as a model and adopt a divide-and-conquer strategy with respect to organizing the tasks and completing them.
So we are dividing the responsibilities as follows:
* Chuck Payne will coordinate with the Ambassador Welcome Team to plan for Ambassador outreach and launch parties.
* Jos Poortvliet will coordinate the marketing materials/writing tasks.
This means release announcement as well as feature guide & other communication. The announcement/feature guide can always use some attention: http://manugupt1.ietherpad.com/4 And as usual I also link the enduser and contributor folders: http://piratepad.net/d8xWTUwHq3 http://piratepad.net/xKoBE4vmSM ;-)
* Manu Gupta and Bryen Yunashko will coordinate the Social Media/Press tasks.
Each of these coordinators will formulate a plan of action on their tasks and discuss broadly with the team and community at large where applicable to make the 11.4 release a very successful campaign.
If you feel an additional category is needed. Please speak up now.
I would like to emphasize that while we should be making a big splash leading up to the release date (March 10 2011), let's also remember that the 11.4 campaign is ongoing. This means that our campaign for 11.4 continues until the next release date in November. Our efforts should think about both short-term and long-term tasks to provide consistency and delivery.
Thanks! Bryen M Yunashko