On Tuesday 17 August 2010 13:19:23 Graham Lauder wrote:
The principle job of marketing is to create "Brand Awareness", it could in fact be argued that it is it's only function and anything else that a marketing team does, goes back to that simple statement.
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Remember that this not about what we as a community like, it's about how we get a better branding impression and thus increase brand awareness.
Your mail is too long, bullet points dude ;-) Otherwise, it IS a good analysis, and I think it makes sense. But (here it is) if your idea is basically to change the look and feel of openSUSE, I think now is a bad time. First we need the conference and finish the strategy, then it might even come natural - 'new direction, new look'. You're just 3 months to early :D Also note that we need a (open)SUSE foundation which owns the brand if we want to change our name to SUSE - it is trademarked by Novell. Finally, I really think we've got to cover our bases before we venture in the bold lands of changing brands... cheers, Jos
Cheers GL