Mailinglist Archive: opensuse-marketing (99 mails)

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Re: [opensuse-marketing] spokesperson - first draft
  • From: Graham Lauder <graham@xxxxxxxxxxxxxxxx>
  • Date: Wed, 01 Oct 2008 11:09:33 +1300
  • Message-id: <1222812573.4535.34.camel@xxxxxxxxxxxxxxx>

On Mon, 2008-09-29 at 15:52 +0200, Martin Lasarsch wrote:

As mentioned before we are thinking about how to gain more marketshare, a
bigger community, more local support ... whatever you want to call it. Thats
good point, we also need a name for it! :-) It would be similar to the fedora
ambassador or Ubuntu LoCo but most of us think that a unique name for it
would help a lot. So please put some fuel into your brains and tell us what
your favorite is! In this draft we are using the term spokesperson to have
at least one ... (and yes, this not describes all the tasks ...).

The openSUSE Project is largely managed by Novell employees, but that's
not the long-term vision for the project. As the openSUSE Project
matures, we want to be more inclusive and find ways for openSUSE
community members to take up equal responsibility for the growth and
promotion of openSUSE.

We already have openSUSE supporters who are doing an awesome job of
building a community locally. We want to find ways to assist those
members, and make the most of their experience to expand to new local

The spokesperson concept will improve the situation and create an environment
in which the creation of local openSUSE spokespersons and teams is easier, to
support openSUSE and Linux in local areas and channel feedback to the
openSUSE project.

Here is a list, this is a rough draft and feedback is highly

The idea is certainly an excellent one. In we use the
term MarCon (Marketing Contact) and I've never been sure if the
abbreviation works. Certainly when I get introduced at conferences,
gatherings, meetings and so forth I invariably get introduced as the
"Marketing Contact" rather than the abbreviation. While some names
sound cool or look cool in text they sometimes don't lend them
themselves to be used by "non-cognoscenti". Simple and recognisable to
an audience is best.

*Who can be a spokesperson
- everybody who signed the guiding principles and is an openSUSE member
Q: is this necessary?
- everybody who is willing to put time and effort to support the project and
Linux/FOSS in general
- everbody who likes to communicate with other people

*What are the tasks of a spokesperson?
- in general these community members should spread the word about openSUSE in
their area, like:
- promote openSUSE
- dispatch openSUSE DVDs/CDs
- contact to local LUGs
- attend events (tradeshows, university, community etc.), give presentations
- help updating the event calendar on news.o.o
- contact for local community (in person, chat, mailinglists etc.) and get
feedback to the project
- mentor other interested people
- create/maintain local wiki page for their region on
- write reports from events, meetings etc on news or lizards.o.o
- create/maintain a localized wiki, minimum set of basic pages (approx. 15)
- maintain a localized mailinglist/forum on
- create - if necessary or requested - a local group of
(this should address the case if more people per region want to help)
- attract contributors to the project

Most of the above stuff I do on a regular basis and have become the
sort of defacto local OpenSuSE guy, however I would not be eligible to
become an OpenSuSE member because I don't contribute code and I'm not
greatly active on the website or wiki. However I'm bloody good at
standing up and addressing people, doing presentations, running
seminars and training courses and doing Demos. For instance I had a 4
station, OpenSuSE LTSP rig setup at the last Software Freedom Day and
had an OS 11 Boxed set (demoed an install next to an Ubuntu install and
showed it up in terms of ease! Looked cooler too :D)

A support framework for this sort of initiative would certainly be a big plus.


(draft by michl, Zonker & /me)
with kind regards,

Martin Lasarsch, Core Services
SUSE LINUX Products GmbH, Maxfeldstr. 5 90409 Nürnberg
GF: Markus Rex, HRB 16746 (AG Nürnberg)
martin.lasarsch@xxxxxxx -
"The Best Things in life are 3"

ISO 26300 compliant

Graham Lauder, MarCon (Marketing Contact) NZ

INGOTs Assessor Trainer
(International Grades in Office Technologies)

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