Mailinglist Archive: opensuse-buildservice (206 mails)

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Re: [opensuse-marketing] Re: [opensuse-buildservice] Proposed OBS rename / + BRETZN name
On Wednesday 02 February 2011 22:57:02 Adrian Schröter wrote:
Am Mittwoch, 2. Februar 2011, 22:31:18 schrieb Jos Poortvliet:
On Wednesday 02 February 2011 22:20:00 Nelson Marques wrote:
On Wed, Feb 2, 2011 at 7:52 PM, Jos Poortvliet
<jospoortvliet@xxxxxxxxx>

wrote:
I personally don't see it as a big issue directly - the only issue
with
it is that people clearly assume the "openSUSE Build Service" is
there
to "Build openSUSE Software".

If people see it that way, maybe it's marketing failure? As you state
and I quote:

«hat people clearly assume the "openSUSE Build Service" is there to
"Buil openSUSE Software".»

This only points failure on marketing practices, marketing efforts are
failing in passing the message, but in reality, it's not actually far
from the reality. OBS plays it's role, it enables all the contents
distributed in openSUSE Linux distribution.

Yes, it is failing marketing: choosing a wrong name, duh. openSUSE Build
Service as a name quite strongly suggests that it's for openSUSE... And
that is the problem. Surely OBS does that, but it does more - and the
name doesn't support that. It IS a marketing failure.

Interestingly enough, at LCA I attended a talk by a Red Hat developer
about KOJI. It's Red Hat's/Fedora's build service. It's massively worse
than OBS - you CAN build packages for other distro's but it's quite
hard. The whole thing is much harder to use, can't cross-compile for
other platforms and has to run on your own machine. Still, many people
were interested in it. And part of that is because the name doesn't
signal any distro-specificity.

Just my 2cent on this:

* I think when using the just the term "OBS" more strictly and avoiding the
full name, the problem would reduce a lot.

Well, ppl always want to know what it means - and "open (or openSUSE) build
service" is a good start of an explanation. So I don't think this will really
solve the issue.

* A rename should always consider the available DNS domains ;)

hehehe yes, that is true... But doesn't openbuildservice.org already redirect
to build.opensuse.org? Seems like we could go for that name then... Yes?

* OBS as term itself is actually less import for the end users. They just
see the result. A reason why the "PPA" term from ubuntu is so intrusive.

True, for end-users the whole thing is very different. But this was mostly
prompted by the issue with explaining this to packagers and other more
technical people...

IMHO we need to finished this feature ASAP:

https://features.opensuse.org/310109

and we need to find a cool and marketing-able name for (similar to
1-click- install). This would reach way more people (in best case also
some non openSUSE users) and we have the chance in the second step to
educate them also better about OBS. We will grow afterwards.

This feature just waits for a web developer since a longer time creating
a good proposal. The pure coding part will be realtive minimal, I think.

Awesome idea for sure, and yes, it needs a good marketing name :D

Have fun on FOSDEM

Thanks. We'll miss you...

adrian
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