[opensuse-marketing] Wrong marketing OBS
Hello, I doing very often researches for not so well known free software. Such things like Hotot http://hotot.org/ a really cool Twitter client or Turpial http://code.google.com/p/turpial/ another Twitter client or sK1 http://sk1project.org a free vector graphics editor, very cool for prepress process and very often I see the same there, just take a look to the download pages. That are only two examples, there are lot more small but cool software projects out there. So now the question is, do we the right strategy for marketing? Its enough to make talks about or writing endless long release messages? For me it looks its the wrong strategy because we get not really the result we want. What we want is a lot of small software projects using the OBS for packaging there stuff right? As I said I test very often small not so known software, I find a lot of such projects on google code or on canonicals launchpad. Mostly I can find binaries only for ubuntu. 2 possible reasons why the situation so is. 1. they never heard from OBS 2. they have no knowledge about packaging RPM So what to do now? Simple let us make as team for the next release of OBS an direct marketing. I am alone cant do that, because on the end you have to communicate over a little time with the picked projects. So I can do only 4 or 5, bu thats not enough to make a feelable result. So let us make as team a list with interesting projects, with the situation like hotot or sK1. And then make short before the next release an direct marketing. Even we have no success with bring them to use OBS so we know after that why they dont do that. br gnokii -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org
On Mon, 2010-11-08 at 12:47 +0100, S.Kemter wrote:
Hello,
I doing very often researches for not so well known free software. Such things like
Hotot http://hotot.org/ a really cool Twitter client
or
Turpial http://code.google.com/p/turpial/ another Twitter client
or
sK1 http://sk1project.org a free vector graphics editor, very cool for prepress process
and very often I see the same there, just take a look to the download pages. That are only two examples, there are lot more small but cool software projects out there.
So now the question is, do we the right strategy for marketing? Its enough to make talks about or writing endless long release messages?
For me it looks its the wrong strategy because we get not really the result we want. What we want is a lot of small software projects using the OBS for packaging there stuff right?
As I said I test very often small not so known software, I find a lot of such projects on google code or on canonicals launchpad. Mostly I can find binaries only for ubuntu.
2 possible reasons why the situation so is.
1. they never heard from OBS 2. they have no knowledge about packaging RPM
So what to do now? Simple let us make as team for the next release of OBS an direct marketing. I am alone cant do that, because on the end you have to communicate over a little time with the picked projects. So I can do only 4 or 5, bu thats not enough to make a feelable result.
So let us make as team a list with interesting projects, with the situation like hotot or sK1. And then make short before the next release an direct marketing. Even we have no success with bring them to use OBS so we know after that why they dont do that.
br gnokii
You're raising good issues here. Some of us have talked about it in hallways at OSC10, but didn't come to any conclusive strategy yet. The problem we have is that we still project ourselves as a distro ratther than as a project. We need to change the way we present ourselves, and definitely the final strategy statement will help emphasize that. There are more than just the distro, more than just OBS. For example, there's the openSUSE Book Builder project, which will eventually allow anyone to write books using oBB. When I look at our booths, we don't project ourselves as a PROJECT. We constantly push about the distro and that is what the world perceives us as. Yes, the distro is important, but so are many other things that the world can benefit from even without using our distro. That's what we need to emphasize. For example, OBS is called openSUSE Build Service. But OBS is not just for openSUSE. People read the name and assume this is just for packaging for the openSUSE distro and therefore it doesn't apply to them. Changing the name to something like Open Build Service would help in some ways. I think we need to continue to do writings and presentations about OBS, but we need to also look at our overall marketing strategy that we don't just look like we are promoting a distro, but that we are promoting a project that offers a variety of benefits regardless of your choice of distros. After all, we're the Project for open minds. Right? :-) Bryen -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org
On Monday 08 November 2010 05:47:56 Bryen M. Yunashko wrote:
The problem we have is that we still project ourselves as a distro ratther than as a project. We need to change the way we present ourselves, and definitely the final strategy statement will help emphasize that.
There are more than just the distro, more than just OBS. For example, there's the openSUSE Book Builder project, which will eventually allow anyone to write books using oBB.
It is normal that we advertise distro as that is where all started and for a long time all other services, like oBS, documentation and translation efforts, as a matter of fact whole infrastructure, was designed as a support for distro. Even current strategy discussions are limited to what kind of distro we want to be, so if you want to see broader discussion then strategy discussion has to be renamed as "openSUSE distribution strategy", and should start another discussion about Project strategy.
For example, OBS is called openSUSE Build Service. But OBS is not just for openSUSE.
Right, but 80% of our talk is how it serves openSUSE, which is fine from historic perspective. Now it is used by few other smaller and bigger organizations and companies, so we should change our perspective. Name as it is now should be fine. It is openSUSE product. We should focus on the fact that few other entities use openSUSE Build Service, as a software: http://en.opensuse.org/openSUSE:Build_Service_installations and point to this, or better to beautify article and then point to it. The oBB is news for me. Our document writers are as usually too modest. I got to search around to find what it is: http://en.opensuse.org/openSUSE:Documentation_Contribute and http://conference.opensuse.org/indico/contributionDisplay.py?contribId=71&co... -- Regards, Rajko -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org
On 2010-11-08 Rajko wrote:
On Monday 08 November 2010 05:47:56 Bryen M. Yunashko wrote: Blabla
Back to Gnoki's original idea. If I understand it correctly, he wants to start packaging these cool small projects for all linux distro's on OBS. We can get in contact with them and make sure they use OBS as download location and mention us in the release announcement. Did I understand that, Gnokii? If that is the case, I would say very cool. I thought about something like this for SUSE Studio but it should also work for OBS. It might even go together - OBS builds the packages, Studio lets users download live images and do a testdrive. By working with Studion (which is a SUSE/Novell thing, not openSUSE, I know) we 1. make it cooler (direct download of Amazon Cloud image, live testrun in browser, things like that rock) and 2. they can help us with the packaging in OBS :D Let's keep the discussion practical, btw, Bryen. Not that your point is not relevant in general, but it's too strategic for now - let's just go with this and get something done. Again, Gnokii, what do you think? Others like it? If so, I will contact the studio people and we can look for packaging volunteers. Cheers, Jos
Am Dienstag 09 November 2010, 13:39:13 schrieb Jos Poortvliet:
On 2010-11-08 Rajko wrote:
On Monday 08 November 2010 05:47:56 Bryen M. Yunashko wrote: Blabla
Back to Gnoki's original idea.
give Jos a biiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiig hug. Because I am really angry since yesterday
If I understand it correctly, he wants to start packaging these cool small projects for all linux distro's on OBS. We can get in contact with them and make sure they use OBS as download location and mention us in the release announcement. Did I understand that, Gnokii?
no I dont wont do package that stuff. I want to find such projects and inform them directly about the OBS. Help them to migrate if they like to do that, not package ther stuff, that they should do self.
If that is the case, I would say very cool. I thought about something like this for SUSE Studio but it should also work for OBS. It might even go together - OBS builds the packages, Studio lets users download live images and do a testdrive.
By working with Studion (which is a SUSE/Novell thing, not openSUSE, I know) we 1. make it cooler (direct download of Amazon Cloud image, live testrun in browser, things like that rock) and 2. they can help us with the packaging in OBS :D
Let's keep the discussion practical, btw, Bryen. Not that your point is not relevant in general, but it's too strategic for now - let's just go with this and get something done.
Again, Gnokii, what do you think? Others like it? If so, I will contact the studio people and we can look for packaging volunteers.
we need no volunteers for packaging, we need volunteers to make a list with such projects like I mentioned and volunteers to contact them via mail. br gnokii
Cheers, Jos
-- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org
Hi Sirko, Am Dienstag, 9. November 2010 14:36:00 wrote S.Kemter:
we need no volunteers for packaging, we need volunteers to make a list with such projects like I mentioned and volunteers to contact them via mail. I like this idea. Which Projects are in your mind? Maybe we can create a Brainstowrmingsite for that in the Wiki...
-- Sincerely yours Sascha Manns open-slx GmbH openSUSE Community & Support Agent openSUSE Marketing Team Blog: http://saigkill.wordpress.com Web: http://www.saschamanns.de Web: http://www.open-slx.de (openSUSE Box Support German) Web: http://www.open-slx.com (openSUSE Box Support English) Open-SLX : Linux convenient, simple, secure and complete
Hi, Am Dienstag 09 November 2010, 14:36:00 schrieb S.Kemter:
If I understand it correctly, he wants to start packaging these cool small projects for all linux distro's on OBS. We can get in contact with them and make sure they use OBS as download location and mention us in the release announcement. Did I understand that, Gnokii?
no I dont wont do package that stuff. I want to find such projects and inform them directly about the OBS. Help them to migrate if they like to do that, not package ther stuff, that they should do self. Good idea, we (as in boosters) had this idea from day 0 on the list, but not yet realised. We called it "Upstream Attracktion Program UAP" which means exactly that: Tell upstream about the benefits they can gain from using OBS.
I don't think that is done with just a bit of blogging, otherwise you end up with the answer "Sure, go ahead and package our project in OBS, fine :-)". We need to outline a real benefit for upstream, otherwise it becomes hard to convince people. First, everything needs to be well documented: What are the conditions ("No, you do not have to use openSUSE to join OBS"), how to package, what our download infrastructure offeres, what interfaces do we offer to include them into the projects web site and so on. Maybe we want to have anything special support wise like a own irc channel. On the longer run, we might also want to use our popular name to promote these projects, maybe in a "opensuse showcase" or the upstream project of the month or such. I think we already have a lot of that, but I think we should think and sort out things well before we start that. regards, Klaas -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org
On Friday 19 November 2010 10:30:13 Klaas Freitag wrote:
Hi,
Am Dienstag 09 November 2010, 14:36:00 schrieb S.Kemter:
If I understand it correctly, he wants to start packaging these cool small projects for all linux distro's on OBS. We can get in contact with them and make sure they use OBS as download location and mention us in the release announcement. Did I understand that, Gnokii?
no I dont wont do package that stuff. I want to find such projects and inform them directly about the OBS. Help them to migrate if they like to do that, not package ther stuff, that they should do self.
Good idea, we (as in boosters) had this idea from day 0 on the list, but not yet realised. We called it "Upstream Attracktion Program UAP" which means exactly that: Tell upstream about the benefits they can gain from using OBS.
I don't think that is done with just a bit of blogging, otherwise you end up with the answer "Sure, go ahead and package our project in OBS, fine :-)". We need to outline a real benefit for upstream, otherwise it becomes hard to convince people.
First, everything needs to be well documented: What are the conditions ("No, you do not have to use openSUSE to join OBS"), how to package, what our download infrastructure offeres, what interfaces do we offer to include them into the projects web site and so on. Maybe we want to have anything special support wise like a own irc channel. On the longer run, we might also want to use our popular name to promote these projects, maybe in a "opensuse showcase" or the upstream project of the month or such.
I think we already have a lot of that, but I think we should think and sort out things well before we start that.
Hmmm, yeah, good documentation is important. And a how-to or a page linked on OBS 'for FOSS projects' or something that explains them the value of OBS. Like: Welcome Free Software developer! OBS is here to help you with of one of those more boring parts of being a Free Software developer: getting your software out there! Your users usually ask you: "where can I get packages for distro X?" With OBS, you have a way to provide those for all major linux distributions with no more work than it takes to provide them for one. OBS can be controlled both from the commandline and from your webbrowser so if you develop your application on Mac or Windows - no problem, OBS is there for you. (learn more about what OBS does) (read how it works) (get started documentation) And a few nice pictures sprinkled over the place :D
regards,
Klaas
On Tuesday 09 November 2010 13:39:13 Jos Poortvliet wrote:
On 2010-11-08 Rajko wrote:
On Monday 08 November 2010 05:47:56 Bryen M. Yunashko wrote: Blabla
Back to Gnoki's original idea. If I understand it correctly, he wants to start packaging these cool small projects for all linux distro's on OBS. We can get in contact with them and make sure they use OBS as download location and mention us in the release announcement. Did I understand that, Gnokii?
I think we need more: We need to check that we have documentation targetting these projects and a friendly invitation letter that one can give them. I like this direct approach - each of us that is involved with an upstream project could do this kind of messaging without spamming upstream ;) Andreas -- Andreas Jaeger, Program Manager openSUSE, aj@{novell.com,opensuse.org} Twitter: jaegerandi | Identica: jaegerandi SUSE LINUX Products GmbH, GF: Markus Rex, HRB 16746 (AG Nürnberg) Maxfeldstr. 5, 90409 Nürnberg, Germany GPG fingerprint = 93A3 365E CE47 B889 DF7F FED1 389A 563C C272 A126 -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org
On 2010-11-09 Andreas wrote:
On Tuesday 09 November 2010 13:39:13 Jos Poortvliet wrote:
On 2010-11-08 Rajko wrote:
On Monday 08 November 2010 05:47:56 Bryen M. Yunashko wrote: Blabla
Back to Gnoki's original idea. If I understand it correctly, he wants to start packaging these cool small projects for all linux distro's on OBS. We can get in contact with them and make sure they use OBS as download location and mention us in the release announcement. Did I understand that, Gnokii?
I think we need more: We need to check that we have documentation targetting these projects and a friendly invitation letter that one can give them.
I like this direct approach - each of us that is involved with an upstream project could do this kind of messaging without spamming upstream ;)
+1, exactly. And we can do something between what I proposed and what Gnokii proposed - invite them and help them a bit with OBS :D
Andreas
On 2010-11-11 Jos wrote:
On 2010-11-09 Andreas wrote:
On Tuesday 09 November 2010 13:39:13 Jos Poortvliet wrote:
On 2010-11-08 Rajko wrote:
On Monday 08 November 2010 05:47:56 Bryen M. Yunashko wrote: Blabla
Back to Gnoki's original idea. If I understand it correctly, he wants to start packaging these cool small projects for all linux distro's on OBS. We can get in contact with them and make sure they use OBS as download location and mention us in the release announcement. Did I understand that, Gnokii?
I think we need more: We need to check that we have documentation targetting these projects and a friendly invitation letter that one can give them.
I like this direct approach - each of us that is involved with an upstream project could do this kind of messaging without spamming upstream ;)
+1, exactly. And we can do something between what I proposed and what Gnokii proposed - invite them and help them a bit with OBS :D
Andreas So another idea which was/is nice but nothing happens - unless someone picks it up. Klaas blogged about a few cool niche apps: http://lizards.opensuse.org/2010/11/09/10-obscure-linux-office-applications/
How about we put this idea forward on -project, maybe blog about it, see if anyone is interested in helping these projects out with using OBS to build their software?!?
Just to add, I'm working on an OBS article for Linux Journal. It's turning out to be quite challenging because of my lack of technical knowledge, plus, there loads of 'good stuff' already out there in documentation, and I need 'fresh' insights for the article. Sankar has kindly commented on collab and Pascal is going to help out too (hopefully I got his right email address). So if you'd like to help out with this, please email me off list, and I'll send you my outline and we can talk about any aspects you might like to cover. I was thinking of doing a walkthrough with screen shots, but I'm trying to think of a bit of a 'twist' to make it more interesting. Being a major publication this is a great opportunity. cheers Helen -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org
On Wednesday 17 November 2010 18:54:52 Jos Poortvliet wrote:
How about we put this idea forward on -project, maybe blog about it, see if anyone is interested in helping these projects out with using OBS to build their software?!?
Blogged, Facebooked. Next would be that someone that can help with packaging see applications, what is possible to do, possibly attempt to create rpms and then see the authors. Nothing better then turn key samples. -- Regards, Rajko -- To unsubscribe, e-mail: opensuse-marketing+unsubscribe@opensuse.org For additional commands, e-mail: opensuse-marketing+help@opensuse.org
participants (8)
-
Andreas Jaeger -
Bryen M. Yunashko -
Helen -
Jos Poortvliet -
Klaas Freitag -
Rajko M. -
S.Kemter -
Sascha 'saigkill' Manns