Joe Brockmeier wrote:
As we're thinking about ways to promote openSUSE, I'd recommend taking a look at this post by Seth Godin:
Any thoughts along those lines would be appreciated.
One thing I'm thinking about for a giveaway at shows next year would be, instead of just stickers and so forth, something useful -- like a Zypper, or Bash, or Vim reference card with the openSUSE logo.
Ah, but isn't the whole point of a LiveCD freely downloadable and re-distributable the essence of viral marketing? Maybe Knoppix wasn't originally designed for that purpose, but that's what happened. For a while, Knoppix was *the* hot Linux distro. Now all the distros have a LiveCD or two, and with a fair number of them it's the *preferred* distribution and installation method. Even Gentoo has a LiveCD now, or at least they did until their release engineering team fractured.
So let me throw out some questions along these lines:
1. What is the goal of openSUSE (11.x) marketing? To gain market share in community distros, presumably at the expense of Ubuntu and Fedora? To win "commercial" Linux users away from Red Hat Enterprise Linux? To take desktop market share away from Windows and MacOS?
2. How could we improve the "LiveCD experience?" Can an openSUSE 11.x LiveCD be somehow tangibly *better* than Fedora or Ubuntu?
3. Do we really want to think about paper media, or do we want to go "social?" I hang out on Twitter these days (@znmeb) and I don't see a lot of people openly talking about Fedora, but there are a number of Ubuntu advocates, and at least two other openSUSE people besides me in the list of people that I follow. Twitter, LinkedIn, maybe Facebook ... that strikes me as a lot more viral than handing out cardboard reference cards at "trade shows".